From Small Town Estonia to GLOBAL Hair ARTIST!

In this episode of @ArtistsIconsand Entrepreneurs, co-hosts Lulu Benavidez and Sue Krokonis Hanson engage with Aili Purus, a renowned long-hair artist from Estonia. Aili shares her inspiring journey from an aspiring teacher to a global educator in hair artistry, emphasizing the importance of education, mentorship, and practice in mastering hair techniques. The conversation delves into Aili's passion for braiding, her innovative approaches to hair design, and her commitment to creating a supportive learning environment for her students. Aili also discusses her marketing strategies and the significance of building a reputation in the beauty industry, all while maintaining a focus on creativity and collaboration. In this engaging conversation, Lulu Benavidez and Sue Krokonis Hanson explore the multifaceted world of hairdressing education, discussing cultural differences, sources of inspiration, and the importance of creativity. They delve into the specifics of Lulu's educational classes, the innovative use of hair sheets, and the significance of sharing knowledge within the industry. The conversation also touches on the challenges of traveling for education and the importance of chasing dreams while overcoming fears. Ultimately, the episode highlights the artistry of hairdressing and the community built around it.

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