CV Hustle
A Podcast created to educate, inform & inspire entrepreneurship here in our Coachella Valley.
We will be talking to some of the best & brightest entrepreneurs in the Coachella Valley about how they started their journey in entrepreneurship.
CV Hustle
Ep#18-Outcome Over Income: How Passion Built the Valley's Best Barbershop
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What happens when an artist takes up the straight razor? Meet Ian Gerald, owner of Palm Desert Barbershop and two-time winner of Barbershop of the Year in the Coachella Valley. His unexpected journey from professional BMX rider to master barber began with a devastating diagnosis of multiple sclerosis at age 18, forcing him to reimagine his future.
In this candid conversation, Ian reveals how discovering the traditional barbershop culture sparked a new passion. Unlike many in his field, he learned his craft through apprenticeship rather than conventional schooling, immersing himself in the time-honored traditions of hot towel shaves and precise cuts. When fate offered him the chance to purchase a shop after working there just one month, he transformed it into a haven of craftsmanship and connection.
The magic of Palm Desert Barbershop lies in its unique atmosphere—thirteen vintage guitars line the walls, an old jukebox plays in the corner, and complimentary beer awaits clients. But beneath these distinctive touches lies Ian's core philosophy: "Outcome Over Income." This mantra guides his approach to business, prioritizing quality over quantity and genuine relationships over rapid turnover. As he explains, "We sit down, we'll talk to you and keep the conversation going and really be interested in what you have to say."
Beyond barbering, Ian pursues diverse artistic endeavors from leather crafting to preserved butterfly art, even trading Pokémon cards for guitars. His home reflects this creative spirit with coffin bookshelves and black-and-white striped walls. For aspiring barbers and entrepreneurs, his advice remains steadfast—do it for passion, not profit, and create something you're genuinely proud to share with your community.
Visit Palm Desert Barbershop at the corner of Gerald Ford and Cook Street in Palm Desert, or follow Ian's creative journey on Instagram at @thebarbershoppd and @dybs_art.
Meeting Ian Gerald of Palm Desert Barbershop
Speaker 1What is going on ? Everyone , I'm Robert Mraz and I'm Fina Mraz , and this is CV Hustle , the podcast dedicated to inspiring entrepreneurship here in the Coachella Valley , and nothing but illustrious guests today . But today we have a special guest for all . You guys maybe in barber school or thinking about the personal service industry We've got the guy that's built one of the best shops here in the Coachella Valley , award-winning shop at that . Our guest today is Mr Ian Gerald of Palm Desert Barbershop . How are you doing , man ? I'm doing great . Thank you for having me here . Thanks , man . Thanks for coming in . We always want to talk to the best and brightest in the industry and we definitely fit them all . So thank you for coming in . Oh , thank you very much .
Speaker 3So you and I got a little chance to talk and everything . But I want to know your backstory . Did you grow up here in the Coachella Valley or not ? I did not .
Speaker 2No , I grew up in Corona Riverside . Okay , In the Empire is where I spent a lot of my I guess , most of my life , your young days , my younger days , and then so did you go to ?
Speaker 3you went to high school , I'm assuming , and then college , or how did that ? What happened there ?
Speaker 2Let's see , when I was younger I always thought I was going to be a professional BMX rider . So a lot of my life I was doing that .
Speaker 1You're an ex-athlete then huh yeah , I was a BMX dirt jumper and I competed professionally . Oh , wow , okay .
Speaker 2So doing backflips , oh my God .
Speaker 1That's awesome man .
Speaker 2That's scary . It was fun .
Speaker 3Adrenaline rush .
Speaker 2Yeah , not broken bones .
Speaker 1How long did you pursue that career ? I mean so , I guess that was your first career then , huh .
Speaker 2I wasn't getting paid , so I don't even think it was like a career . It was just a passion .
Speaker 1Okay , yeah .
Speaker 2But I did that until I was diagnosed at 18 with multiple sclerosis
From BMX Pro to MS Diagnosis
Speaker 2. Oh , wow , okay .
Speaker 3How did you know that something was wrong ? I mean , I know that sounds stupid , but I was just asking him like , give me the definition of multiple sclerosis ? And he said it's like your nerves attacking the coding , and so you like go on .
Speaker 2It's just basically the nerves . The disease is attacking your you like . It's just you have . Basically the nerves . The disease is attacking your , your own body your nervous system .
Speaker 1Okay , so you got diagnosed at a pretty young age , then huh .
Speaker 2Yeah , it was pretty rare 18 years old . I mean , that's your prime of your life .
Speaker 2Right , it should be the top of your athletic game right , yeah , it was athletic game , right , yeah it was . It was going that way , man it was . It was tough , it was really hard to accept . I mean , how I knew is I was staying over at my best friend's house and I had woken up and I was just tingly numb from like the waist down and you know , not knowing anything about the disease or anything like that , I just I slept wrong , something's pinched and you know it'll work itself out right and then I think maybe a week passed and then I started getting tunnel vision in my left eye .
Speaker 2so I just thought something was in it , so I didn't know what to do . And then it just got worse and worse and then I finally told my mom I need to go to doctor . Like my vision's getting really bad in my eye , yeah , so we went to the eye doctor and then the doctor said we don't see anything wrong . Like you need to take him to the hospital . Oh wow , so that was a whole different thing . Tests , all that . Then I got laid up in the hospital for a week .
Speaker 1Spinal tap , tap more tests and they were like you , have multiple sclerosis wow , and did that run in your family at that point ? Did you know what , even what that was at that point ?
Speaker 2I think I might have heard about it because of montel williams I . You know he had it . But then I might have known about it because I had it . But when I first was diagnosed they were saying no , it's not hereditary or anything like that . And a couple months ago just found out my little brother has it . Oh wow .
Speaker 1How old is he ? He's 36 , I believe . Wow , mid-30s . Wow , that's crazy man yeah .
Speaker 3And there's nothing that they can do for it right , there's no cure . There's no cure .
Speaker 1So it's just about managing symptoms at that point .
Speaker 2Wow , yeah , basically just keeping you under control . Right now I get infusions once every six months , so I'm sitting in the hospital for most of the day just getting stuff , my medication , you know , injected into me .
Speaker 1Wow , I mean , you've been doing that since you were 18 years old , basically .
Speaker 2This treatment , honestly , is just something brand new and I've only really started taking care of myself because you know my wife now she's , you know , always have my back , my best , my best friend . She's like you need to be here for a while oh yeah , get your shit together . We got a long life to live yeah , before all that , it was just living how I wanted to live . You know , I'm like thinking there's there's no point , there's no cure , there's no point party 24 7 yeah , just going hard , yep is
Speaker 1that your initial reaction when you're 18 and finally like accepted the fact that's what you have , were you just like , okay , we're just gonna live until the wheels fall off ?
Speaker 2basically , yeah , it was just kind of . You know , I didn't really take any precautions , I wasn't gonna change my life in I mean , it's not like I was out there , you know , doing drugs or doing anything bad or anything like that . So I'm just still going to ride my bike , I'm going to do my arts , I'm going to keep going like any other day .
Speaker 1Wow , I mean , that's a great way to approach it , obviously , but also you got to take care of the medical side . Exactly , I mean at some point body's gonna start breaking down on you , right ? Because of the disease , right ?
Speaker 2yeah , for sure . I mean I get super tired , right , like because I know , I know I'm due for my injections , like now oh so your body's like , hello like I'm so tired , like especially standing , like 10 hours a day yeah , I mean you're on your feet 20 for a long time , yeah .
Speaker 3So I can tell , but just looking at you , that you're an artsy guy , right ?
Speaker 1I like the shirt , by the way .
Speaker 3Yeah , yeah .
Speaker 1Oh , thank you . Shout out to Black Flag . Yeah , I like that .
Speaker 3So like what came before , you know , like the chicken or the egg . So is it the artist or the hairstylist ?
Speaker 1egg .
Speaker 3So is it the artist or the the hairstylist , because hairstyling is is also a form of art , yeah right .
Speaker 2So , like how you've always been artsy , I'm assuming , yeah right yeah , I was always just an artist drawing around doing uh , graffiti and pretty much just drawing yeah , did anybody in your family have that ? My mom's's very artistic , oh really .
Speaker 3Yeah .
Speaker 2I remember when my dad he started his building materials company , she was doing designing the shirts and stuff like that .
Speaker 3Oh nice .
Speaker 2Yeah , so I know that's where it came from , totally .
Speaker 1And I'm sure somebody in her lineage had it somewhere down the road and everything right , it really is Art carries on in people's genes . I think so does music right .
Speaker 3I think it says music too , it's part of your DNA .
Speaker 1Either you got it or you don't . I think yeah , so some people don't got it .
Speaker 3So you had to have been pretty confident to go from I'm drawing on paper to graffiti art right Because that's a pretty bold statement .
Speaker 1I'm sensing skater , punk , hip hop , graffiti guy back in the day .
Speaker 2Yeah , yeah , yeah , but see , honestly , back in the day I wasn't like doing on the walls or anything like that . That we're doing now because nowadays we have much more controlled environment . You know , like out in Palm Springs they have the graffiti yard where you can do that . Yeah , absolutely .
Speaker 1And not worry about anything . That's awesome , man . That's awesome because going out there we're not getting arrested bombing the freeway or something like that . Yeah , exactly Right .
Speaker 2I don't have that kind of stones , I guess .
Speaker 1I don't have the balls . Yeah , those guys man , back in the day they were crazy man . Yeah , some crazy stuff .
Speaker 3Okay , but then how does that work ? So they just give you like how does everybody just keep getting this blank canvas ?
Speaker 2You bring a paint bucket with you and you just roll your spot .
Speaker 3Oh , but you have to primer , you have to do all that first right .
Speaker 2Just add a little bit of water to a paint so it spreads out pretty quickly and just go over it .
Speaker 3But then does somebody take over your spot after you've done yours .
Speaker 2That's the shitty thing about that . Yeah , they're going to cross it out and do their own thing , right , just like graffiti back in the day .
Speaker 1You see those crossed out .
Speaker 3Yeah yeah .
Speaker 2The other gang member puts their yeah , it's my tag now right , yeah , I think over there it's a little more . You understand it . You don't go up there to throw your name . You go to there like to practice , knowing that you could turn around and someone's painting over it .
Speaker 2Yeah , yeah , like when I went , me and my son went down there and we did a a big like mural for fuego , for the firebirds yeah , so we did that and I contacted one of the guys from the community director for the Firebirds , and then the graphic designer for the Firebirds as well , and I sent it to them and they're like oh , that's so cool . Can we go Like they wanted to bring Fuego down there and take some pictures , and how long is it going to be there ? I have no idea .
Speaker 1He better come .
Speaker 2It can be there for five days or five minutes . Yeah , like get your pictures in and move on .
Speaker 1Get your pictures in and move on .
Speaker 2That's it , man Don't get butthurt when someone else is painting , because that's what it's for . That's awesome though , man .
Speaker 3Tell them what I'm happy to do on your walls right now .
Speaker 2We can set up a movie .
Speaker 1For a small fee right , a small fee , I can get you a big mural over there .
Speaker 2Oh man , the Firebirds are so good to us , especially over here at the shop .
Speaker 1Really . So you guys kind of have a relationship with the Firebirds already .
Speaker 2Yeah , yeah , that's awesome , man . We're two minutes from them .
Speaker 1Yeah , I mean yeah , think about your location . You're right there . You probably have some players come in there and get some cuts , huh .
Speaker 2Yeah , man , this season it's different . We've got a lot of young kids on the team , so it's different . Ian , my Ian McKinnon , he comes in quite a bit .
Speaker 1Awesome .
Speaker 2He's like you're my guy , that's
Finding Barbering as an Artistic Outlet
Speaker 2awesome man .
Speaker 3Okay , before I want to know how . Where did Barbershop come along ? Where did ? Because I know you were talking about . I got to hear about the what do you call them , not the fling tips .
Speaker 2The wing .
Speaker 3tips the wing tips , the wing tip shoes . I'm old , excuse me . Oh , that is an old thing .
Speaker 1Yeah . So how did you go from ? So BMX , kind of Destiny's kind of said this is not going to be your profession , right , you know it's your passion . You're an artist , you're kind of an artsy guy . How does this progress into ? You know kind of where you are today with being a professional barber and having a real great shop and stuff like that ?
Speaker 2well that we , after the whole bmx thing was done , I did a bunch of like all kinds of stuff . I was like accounts , payable and receivable , and it's just . I'm not that doing a nine to five kind of yeah forklift operator , it's like , okay , I could be that guy , but do I want to ?
Speaker 2no , not really . Yeah , and then , uh , I mean I had long hair down to here freaking . It was just like all teased and just straight up molly crew and it was . It was a fun time anyways . Um , I was told by one of my friends that his friend works at this barber shop , so I went down to this barbershop wilson's classic barbershop in downtown redlands okay and got all my hair cut off , got a nice little pompadour .
Speaker 2I loved it . Like I sat there and I was like I don't want to go about it , I don't need to leave .
Speaker 3You're like , I like just the camaraderie and the .
Speaker 2You know , when the clients come in and it's like , hey , you want a beer , all right , okay , cool , yeah , I mean people would come by , just to come know when the clients come in . And it's like hey , you want a beer ? All right , cool . Yeah , I mean people would come by just to come by .
Speaker 1Hey mind if I grab a beer , it's kind of a town square now right , like it's the only place where you're really physically talking to somebody for an hour . You know .
Speaker 3Yeah .
Speaker 1You know , because of these phones , everybody's online .
Speaker 2It seems like the community centers are now like kind of the bar , for , at least for us males , it's barber shops . You know , yeah , barbershop talk still goes on there . You know , it's kind of nice . You know , no , it's , it's um , it's a good place .
Speaker 3They , we say we're unlicensed therapists , you know , yeah , that's true , but okay , so would you have . So then you were like I like this , this is cool because it like , but then so you had to go to like barbershop , right , or you had to . I mean , you had a school right , or you had to .
Speaker 2I mean you had a school .
Speaker 3That's what I meant . Yeah , how did , where did ?
Speaker 2you do that . That was .
Speaker 3I'm self-taught .
Speaker 2I've never done it Really . I think I did a Mohawk on my brother once , yeah , and I don't remember how straight that was , but I wanted to do it and I wanted checked into school and stuff and . But I wanted to do it and I wanted to check into school and stuff and I was like I can't do that , I can't do that . So I found an apprentice program which San Bernardino adult school was doing and it was only 400 bucks .
Speaker 2So if I do that , I do that nine weeks of schooling over there and then I can get legally a state license as an apprentice to cut hair , while I'm going to school once a week for two years . Okay , so that's the thing is you got to do the apprenticeship for two years , yeah , and you think that's a long time , but during that time you're working .
Speaker 3Yeah .
Speaker 1And so it just goes by . You're making money already , right yeah ?
Speaker 2You're not missing out on anything .
Speaker 1Oh , that's a no-brainer . Smart yeah .
Speaker 2It's a no-brainer School's , not that few hours maybe . Yeah .
Speaker 1So what year is this Around about years , I don't want to say our date or anything .
Speaker 2I'd say about 2012 . Yeah , that's when I say I really started cutting hair .
Speaker 1Okay so you're still yeah that was what 15 years , almost 12 , 15 years ago .
Speaker 2Yeah , I've been cutting hair 13 years . It'll be July 13 years .
Speaker 1That's awesome . So you're an apprentice , so obviously you're getting into that . Did you go to the shop that you originally went to and get a job there ? Is that how it worked ?
Speaker 2Yeah , because I told them I want to be here and Because I told him I want to be here . And I guess we vibed and the owner was like , yeah , we'll take you on . So you have to have a shop and a barber license , establishment license , all that , to be able to do the apprentice program . So you have to have a sponsor .
Speaker 1Okay .
Speaker 2So at that time I got a sponsor and it was good .
Speaker 1That's awesome .
Speaker 2So I just started cutting hair there , and that's it . It just is what it is it's snowballed . I guess I was just good at it .
Speaker 3Where did you ? Well then , you went to the wingtip people , right .
Speaker 2No , no , no , that that was the place . Yeah , that was the place .
Speaker 3Tell me about the attire .
Speaker 1She's blown away about that one , I know .
Speaker 2Yeah , you , it was . You didn't have to wear a suit or anything , but I was like , if I'm wearing all this shit , I'm going to wear a suit . So your slacks , your wingtip shoes , your nice dress shoes , you had to wear a bow tie or a tie .
Speaker 3Most of the time I would wear a vest . I can see you wearing a vest . Yeah , I'm more of a vest guy . Or suspenders .
Speaker 2I would wear suspenders . But yeah , if you weren't wearing a bow tie or a tie , just go home . Wow , like we have standards here and that's what it is . And you know , sure as shit it worked . You'd be walking down downtown Redlands and you work at that barbershop , don't you ? Yes , I do .
Speaker 3Nice .
Speaker 2I mean that's ultimate branding right ? Oh for sure , everybody knew who you guys were , yeah you knew Right , you got the tattooed guys you know in three-piece suits With the bow ties , those guys work at Wilson's .
Speaker 1Damn . I mean that's a pretty good . I mean it's pretty genius honestly , it was pretty cool . The old time . It was like an old time barbershop feel in there . Yes , very traditional , Very traditional Hot towel , straight razor shaves Very traditional .
Speaker 2We weren't .
Speaker 3You know all the good stuff you like ? Yeah , absolutely .
Speaker 1That's the best way to do it right .
Speaker 2That's the first free beer thing . That's where I first .
Speaker 1Yeah , so I saw that on your website . So is that where the whole ? Because you guys got like a tap tap house or you know , you guys got , you got beer in the shop for oh , it's just I just .
Speaker 2We stocked the fridge with beer wow .
Speaker 1So that's like kind of like a perca . So that's how , where you learn that is is at this place , at that other shop ?
Speaker 2yeah , because they told me I was like you know , it sounds illegal but it's not . It's not there's yeah , exactly it's free , there's nothing wrong with one friend giving another friend ?
Speaker 3that beer ? I have beer in my showroom and wine and all that . If I sold it , that's a different story Then it would be a big right .
Speaker 1Oh man , that's awesome and don't over-serve your people .
Speaker 2That's true , you just want to get them loose enough to open the wallets a little more .
Speaker 1Nice tip .
Speaker 3That's right Trick of the trade right there . Okay , so you . So how did you end up coming to the Valley ? Cause I know , obviously Redlands is not that far from us , but how did you end up making your way down here ?
Taking Over Palm Desert Barbershop
Speaker 2Well , there was uh difficulties in the relationship area . So I ended up moving back over to my mom's house in Desert Hot Springs , yeah . So she was uh kind of going through some health issues issues . So I kind of want to also be there to help out . So I just made the drive from dhs to redlands every day , every day . It wasn't bad , it was only an hour , but I mean on the 10 going with traffic .
Speaker 1Just enjoy the scenery yeah , absolutely , it's not too bad . So what years are this where you start coming ?
Speaker 3So you weren't originally from here .
Speaker 1Mom just moved out here .
Speaker 3Yeah .
Speaker 1So you kind of migrated with her when she moved out here . Yeah , exactly , so what years are we talking then ?
Speaker 2God , I was at Wilson's for seven years , so I don't know , maybe 2017 . 17 , okay .
Speaker 3And then when you came out here , finally like who did you ? Did you go work for somebody or how did that ? How did all that ? How did you get to the Valley and work in the Valley in a barbershop ?
Speaker 2So my wife's dad , my father-in-law now he told me about this place that he gets his hair cut at and they were looking for some help . And I was like , okay , cool , so I'll go and check it out . So I started working there on just Wednesdays and then the middle of the day he was like do you want to come in on Saturdays too ? And then by the end of the day it was do you want to work here ? And I was like , okay , yeah .
Speaker 1Was that the first day you were there , want to work here ? And I was like , okay , yeah , was that the first day you ?
Speaker 3were there . Yeah , really , yeah , that good .
Speaker 2Huh , he was like okay , I guess it just kind of kind of fit , okay , we , we vibe pretty well all right , well , shoot .
Speaker 1So that's about 2017 . So now you're working down here full-time . Huh , yeah , are you living down here full-time ? Are you still commuting ?
Speaker 2No , I was God . It wasn't that long until I moved in with my wife . It was , we moved pretty fast .
Speaker 1OK , it was love at first sight .
Speaker 2It really was .
Speaker 3That's awesome .
Speaker 2It was something else . That's awesome . She's my best friend . That's awesome .
Speaker 1My biggest support . So , working for , for this , working for this new place down here in the desert , did you see kind of the difference in the clientele did you ? Did your wheels kind of spin like , hey , we could probably do this , we could probably do that like you already , kind of had like a like , a knowledge , like a knowledge of the game already what could work and what didn't work yeah kind of come about where you finally started taking it over and that becoming your shop .
Speaker 2It was . You know you build clientele as you do , but it just seemed to come pretty easy with me and I was looking . I didn't know that he wanted to sell the shop at all . Until about a month working there and I'm already looking around I was like this doesn't flow . Like you have a line of chairs right in the middle in between the barber's chairs Granted , yeah , you're facing , you know , towards each other so the clients can talk back and forth . But you got this one and the chairs are only facing one side .
Speaker 2So it's like five feet from somebody standing right getting their haircut Right . It's kind of uncomfortable .
Speaker 3Yeah .
Speaker 2So I was just thinking about how you could change the shop that way . But anyways , fast forward . A month goes by and he was like I'm going to sell the shop . And I was like , oh , okay , well .
Speaker 1I mean . So within one month of you working there , he's already offering you to .
Speaker 2He wants , yeah , he wants to . Wow , he wanted to go back home to Philly .
Speaker 1Oh yeah .
Speaker 3Philly bitch .
Speaker 2Yeah , wow .
Speaker 1Okay . So I mean dang prime opportunity , I mean good timing on your part huh man , that's what I'm saying .
Speaker 3Because , like the universe works , God , there's somebody that actually can possibly take this over and do its thing , Because , you know , if you always think about selling your business , you're like what's going to happen to it .
Speaker 2Right and is it in ?
Speaker 3safe hands , that kind of thing .
Speaker 2Yeah , I don't think he really cared too much .
Speaker 3Oh , really , yeah , he was just like you want to buy this .
Speaker 2I'm going to get the fuck out of here .
Speaker 3You think you want to go back to the snow ? I wouldn't .
Speaker 2Yeah , he said it always . I love my California sunshine you ain't going to get none of that over there .
Speaker 3I don't like the California sunshine in summertime .
Speaker 1It was a little too much in the summer .
Speaker 3It was a little too much in the summer .
Speaker 1But anyway . So that's pretty good timing . One month you're kind of already like whoa hit with hey , buy this place . So how did that process kind of go about ? How did the takeover go , and did it go smoothly ? I mean , usually when you buy a business there can always be some hiccups where it's like something can go wrong pretty massively . How did that whole thing go .
Speaker 2It was really smooth Just went , took over the lease and that was that . Then I started dusting off the walls and painting Did you start painting it .
Speaker 3Hell yeah , what did you do ?
Speaker 2I had to , I had to , I did like this crimson red and it's all in there . I showed one of my clients and he said oh god damn it . Now it looks like a brothel . It looks like a Hollywood brothel .
Speaker 3Did you say what's wrong with that ?
Speaker 2No , no , it's like come on , you just got to see it . So he comes in . He's like no , this looks really good .
Speaker 1You got to see it when it's done , right , yeah exactly .
Speaker 2So now we have 13 guitars on the wall , old jukebox in there , tvs , there tvs , and then just a bunch of stuff that I find cool at the thrift store . Wow , yeah , just filling up like there's like no space on the walls it's made of your own .
Speaker 1Yeah , made of your own . That's what you really have to do with your business . You got to make it . You got to put your own personal touch to it . This is your art background . I'm sure you had to . Yeah , you had to . You had to trick that thing out , right , maybe ?
Speaker 2you have to , you got to make I thing out right . You have to , you got to make it . I mean , realistically , I think you spend more time there than you do at home .
Speaker 3Oh , for sure yeah . And it becomes your second home away from home .
Speaker 1Yeah .
Speaker 3So tell Bobby how you heard of us . I thought that was pretty interesting .
Speaker 1Oh , we got a story .
Speaker 2Okay , oh , it was a well . First of all , just on instagram , I was going through and oh , really yeah and then . But I saw dale's . Oh , shout out to dale , I'll be seeing you soon dale yes , sir , that's my guy . I spent all my money at dale's . Yes , he does all my records . I have a problem he's such , he's such a cool dude like . He's really , really awesome . I like what he does in the community and stuff like the skate day they just had .
Speaker 1Yeah , he's trying to give back . He's a good dude man . He's doing good things for the community .
Speaker 2That's what it was . So I checked into it and I was like oh , I wonder if I could do something like this . Then I saw the applications for the new season . I was like let's do it .
Speaker 3So then I said to him and then , did you know that his wife has that peach whiskers ? What the hell is it called ?
Speaker 2Oh , yeah , the peach whiskers .
Speaker 3Yeah , vintage shop .
Speaker 1That's Dale's wife , right , yeah , yeah yeah .
Speaker 3So then he started telling me that he goes to thrift shops and buys furniture and redoes the whole furniture , and so he was showing me some pretty cool stuff and I was like , oh my God , he's really talented and just makes his own art and loves skulls , loves the dark side , right .
Speaker 1My wife can appreciate that .
Speaker 3I can , I love it . You get some scorpions in there .
Speaker 2Oh shoot , Got to mess with the scorpions .
Speaker 1Fellow artist here .
Speaker 3man I got to watch you guys , I'm going to mess with the scorpions Fellow artist here . Man , I got to watch you guys , I'm not like that , but he's , you know , so that's awesome , but I mean you almost like .
Speaker 1That's probably why you're pretty good at your profession is because a good barber is like an artist . He can kind of he has to like .
Speaker 2It is an art .
Speaker 1Yeah , it is an art form , not , that's not it . And then you come and see me afterwards exactly right , because you got to fix it right . So I mean , there's definitely . I think you're kind of being true to yourself in that profession , so take me . So this is what 2018 , 2017 , we kind of took over the shop , so take me to okay . So 2023 , you guys win barbershop of the year here in the Coachella Valley .
Speaker 3Congratulations on that , thank you very much .
Speaker 1But obviously when you take it over it ain't a money-making , referral-making machine . How do you get in just like what five years ? How do you get it from just taking it over trying to just figure out how to
Building the Valley's Best Barbershop
Speaker 1survive to Barbershop of the Year ? What are some of the processes and what kind of went into that ? What would you attribute all that to ?
Speaker 2I'm just producing a good product , Really Like . Yeah , I mean it's all about communication and community and , you know , being good to people .
Speaker 3And referrals . Right , you've got to have those referrals too .
Speaker 2Advertisement too , advertising marketing . I don't do any of that shit .
Speaker 3Word of mouth , though right and obviously good work .
Speaker 2Yeah , people walking out of the door are your billboards , that's true , where'd you get your haircut ? No , the barbershop .
Speaker 3Yeah , so do you still do the shaves and you do all that ?
Speaker 2Yep Hot towel , straight razor shaves oh my gosh .
Speaker 1Did you have to make any changes to the business when you came in ? Like that you can remember where you were ? Like this is messed up . We got to change . Or did you just bang out ?
Speaker 2the price For sure .
Speaker 1Yeah .
Speaker 2Yeah , Because the old owner , like he , was retired military and everything he had was like paid off . So it was like he was . Just I don't even know why .
Speaker 3Yeah , whatever , but he was really good at it .
Speaker 2Like holy hell . Like he could knock out a freaking haircut in no time . Because that's the game , as the owner I would be like . Is that the game , though ? In ?
Speaker 1that profession . Is it the amount of haircuts you can do in a certain amount of time , or is it like from like a profit perspective , or is it a better haircut for more money ? Is that where you can make ? You know what's the kind of the ? There's got to be a balance there , right ?
Speaker 2You got to have a balance of yeah , definitely a balance , but I don't , I don't really know because I don't look at the money .
Speaker 3It's about the art right . Yeah .
Speaker 2You are a true artist , then Well , like this brand that I want to start , outcome Over Income Nice , where you focus on the outcome and the income will follow .
Speaker 1That's true .
Speaker 3That's what I mean . That's true . I like that .
Speaker 1That's a pretty good saying Outcome Over Income . So you're just all product-based , then right , it's just a good , great product . Right , that's your main goal .
Speaker 2Yeah , you have to , you have to , you have to .
Speaker 1So it doesn't matter if it takes an hour to do the haircut or 15 minutes .
Speaker 2It's got to be a good yeah you don't want to take too long , because who wants to sit in the chair for that ? That's true too , you know , unless they're really enjoying themselves talking , and but we are appointment only oh really yeah , we will take walk-ins if we have the time available , but most of the time we don't .
Speaker 1Wow , appointment only . That's pretty good yeah .
Speaker 2I mean , everyone's got a schedule , so let's stay on track .
Speaker 3Did you move those chairs yeah ?
Speaker 2Yeah , that was the first thing I did .
Speaker 3So it was just better flow now , right yeah .
Speaker 2It's all wide open , looks much bigger and people aren't uncomfortable .
Speaker 3That's awesome .
Speaker 2That's awesome .
Speaker 1That's awesome . We have couches on the , where the waiting room should be . Make it more comfortable , a little bit more homey feeling there , right ? Yeah , absolutely Kind of chill out . Yeah , put the game on or put the music on . Yeah , because the barbershop , like I said to me , it's still like the town square for a lot of people , like they don't interact with people outside of the barbershop sometimes anymore .
Speaker 2Right , yeah , it's like you're just it kind of depends , Cause it's like I mean , I'm not talking down on any other shops , but it's more money focused Like they turn and burn right . It's just a dollar sign , that's not your face is just a dollar sign , like just a dollar sign .
Speaker 2That's not your face , is just a dollar sign , like that's it . Come in , sit down , get out , okay . The next one come on , it's a machine , it keeps pumping . It's a , you know , it's a assembly line and it's now . We sit down . We'll talk to you and keep the conversation going and really be interested in , like , what you have to say when we ask you oh hey , how's it going , how's your day going ? Well , you , really , you don't care I have a question .
Speaker 3So like I go get my hair done right and you're sitting there and you're talking to , and right , like you said , an unpaid therapist , so I'm sure you get the same thing right give me 15 minutes . 20 minutes , you got some deep secrets going on , right ?
Speaker 2Yeah , no , I really haven't gotten any of that . I mean , of course there's everyday life . Yeah , bitching about your wife and stuff like that .
Speaker 3I don't blame them .
Speaker 2That's not everybody , but sometimes it's just these stories that are just like , oh my God , like the other day I asked you know how's it going , how's your wife doing ? Because I know that she had had , uh , dementia and he was like oh , she passed away last saturday and I'm just like and you're out here functioning like dude . If I lost my fuck ?
Speaker 3no way all right , no way there's no way , dude , be in the loony bin for a couple weeks . I kept his mind off things too , like you got to , you know .
Speaker 2That's what I thought about .
Speaker 3You got to keep going , so it's like , definitely , you know .
Speaker 2stay engaged with him and keep his mind off of that . Yeah , Because you know you lost your loved one . That's got to be hard . It's really tough .
Speaker 3So you mentioned the guitars on the wall . So what is that about ? Do you play the guitar ?
Speaker 2No , I've tried many times , it's just not my thing .
Speaker 3Dude , there's this thing on Shark Tank . They just put it on a guitar and you just follow it .
Speaker 2I need to do that because I want to feel like a rock star . That's my time playing a guitar hero , yeah .
Speaker 1That's what that was . That's a close . That's why you put the guitars out .
Speaker 2Yeah , no my son plays guitar . Yeah , it was , it was . They look good on the walls .
Speaker 1They do ?
Speaker 3They do look cool .
Speaker 2There's no room at the house for it .
Speaker 3But you know what too ? The guitars are in itself right , because they're all different colors . You can add things to them , all right . So I think it's just the artist in you that loves it too , right .
Speaker 2And then a lot of it's , finding it at thrift stores and online . And this guitar I really wanted was when we had a pawn shop next door and , uh , I just wanted this guitar . But one day I was at angel view at the thrift store and I was dropping some stuff off and I found a whole bag of pokemon cards and I was just like , all right , cool , so let's see if I can take this to the pawn shop and I was like here's this . I found all these and he's going through and it's like dude , this card right here is worth 600 bucks really yeah , pokemon cards .
Speaker 2I'll tell you a story next and I was like dude , that's crazy . But you know , I know they're worth some money , but I just want that guitar . And he's like but this card is worth like twice as much , as I don't care . Yeah , I literally found it on a , I just want that guitar . And he was like but this card is worth twice as much . I was like I don't care , I literally found it on a loading dock , I want that guitar , just let me get it . And he was like all right , cool .
Speaker 1So a Pokemon card for a guitar ? Yeah , yeah , I think you came up with that one . I think . So I mean I don't get the whole Pokemon thing .
Speaker 3It is one of my favorite guitars . That's awesome man . Well , you know how much money we've spent on Pokemon cards for our boys .
Speaker 1Well , I know , but I don't . Oh , my God , I'm like what are we doing ? We paid $600 for one . Though that's crazy , Crazy . Somebody with a sick mind ?
Speaker 3No , I'm just kidding , yeah , all right . So let me ask you this got some tattoos , so do you ? You must have to find somebody that you feel like .
Speaker 2Their art is on point right , because my friend , I was out in redlands and I actually built a motorcycle and traded him for a whole year of tattoos no way so you're all about the bartering man , right you get a guitar . It just works out that way A deal for a deal . A deal for a deal , man . It just works out that way , man no cash needed here , man . I love it , that's awesome , that's awesome .
Speaker 1So you got your guy out there in Redlands .
Speaker 3Does he still owe you work ?
Speaker 1No , it was a cutoff it was a yeah , it was just for a year , I think . I just slowed down when I realized I just kept getting dumb shit , just because you had free tattoos .
Speaker 2Yeah , like , what do I want ? It looks cool . Let's go ahead and get that one . It's just like oh , man , it's like oh . So what does that mean ?
Speaker 3There's a deep meaning behind it . It was cool , I like the way it looks which is the dumbest one you got probably the flames right here that was my first , my first tattoo the flames .
Speaker 2Yeah , the flames . The first one's always gotta be the dumbest , though , right does it yeah ?
Speaker 1cause you're a dumb kid . You don't know what you're doing .
Speaker 3I just want I just want something cool .
Speaker 1I just want something cool . I don't give a shit . I don't look hard , I don't look like I could fight , so I want to get this right here . It looks a little harder , nobody's going to mess with me . Yeah , that's the real goal . But anyway , going back to the shop , so right now , how many barbers you have in the shop ? Because I know this is a part of the barbershop game , right ?
Speaker 2You've got to order to have the all-encompassing business especially to keep a reputation .
Speaker 1Yeah , you got to have guys that are just as skilled as you , you know . So how's , how's that going ? How many , how many barbers you currently have ?
Speaker 2and because it is tough to find barbers . I have just myself and another barber there's two barbers , huh wow , okay , retired marine . He was in the military , uh , for 21 years and he was started cutting hair , you know , on base , and then he was just like yeah , I'm gonna retire and I can do this . And before he got his license he was like I want to work at your shop .
Speaker 1So he kept coming around for like a year before he was even licensed he was yeah , wow , okay , so , and I was like you got your license and he was like no , not yet , and it's like a year Before he was even licensed .
Speaker 2he was saying that Wow , okay . So then I was like you got your license ? And he was like no , not yet . And it was like a year and a half . We just keep coming by . Can you give me it now ? I need your license , man .
Speaker 1Wow . That was meant to be too , then huh , yeah . I mean it seems like all the stars kind of aligned .
Speaker 2Me and him . We can handle it .
Speaker 1Yeah .
Speaker 2Yeah , but with all the building that's going on . Yeah , you guys are in a high area man , there's like 2,000 spots within a mile of us .
Speaker 1All the new construction , yeah , off of Cook Street . It's crazy .
Speaker 2If we can get a small percentage of that , we should be good .
Speaker 1Right , you might have to find somebody else . We need barbers .
Speaker 2I
Art Projects and Creative Ventures
Speaker 2just let one go , because I couldn't stay sober .
Speaker 1Oh well , yeah , you can't take that liability man ?
Speaker 2No , I used to do that . I used to be that guy .
Speaker 1Oh really , yeah , Wow . And you can't do that for your business ? Yeah , no , but you can recognize the signs then too , right ?
Speaker 2That's exactly what I saw . I recognize the signs in too right . That's exactly what I saw . I was like that's what I was doing , and then I go in the bathroom checking the trash can underneath the tough paper towels , of course you already knew the hiding spot .
Speaker 1You got oh yeah , been there .
Speaker 2I got two handfuls of those little shooter bottles in there and I'm just like damn dude you can't have that and then one star reviews like within a month oh , no , we don't roll that way .
Speaker 3No , yeah so then , how did you , how did that get turned around to being one of the best barbershops in the valley like , how did that ? How come about ?
Speaker 2I don't know , I think just honestly , I don't know , just just wasn't it self-promoting or anything like that .
Speaker 1It was just like it's something that just kind of happened , right yeah , you're just telling my clients your work spoke for itself .
Speaker 2Basically , yeah , I mean , that's pretty kind of bummed out that I couldn't get it every year that I started , since I started right but it's like I didn't know what it was right so the two years that I tried , we got it so they came in like since somebody reached out to where is it from ?
Speaker 3what's it about ? What is that ? The desert .
Speaker 1They got to get nominated , though they can't nominate themselves . It's like somebody nominates your business and then yeah , and then people vote and get client like feedback and all that fun stuff . So it's a good , like a lot of businesses , but they do other businesses too .
Speaker 3But he's his business , has won two years in a row , right yeah .
Speaker 1Yeah . So I mean it's pretty . That speaks volumes , man . I mean the kind of work you're doing , you know that's not everybody . There's a lot of barbershops , you know .
Speaker 2Yeah , that's what I'm saying . That's a lot , that's a lot . Shop category which made no sense . They have their own category , so I'm competing with salons as well .
Speaker 3Because you're not dying people's hair , are you ?
Speaker 2necessarily . No , not at all .
Speaker 3Huh , that is interesting , that should . That seems like it should be two different categories , for sure .
Speaker 1Yeah , wow , we'll have to send an email to the desert sauna . I've been trying .
Speaker 2It's like I got nominated for top five best hairdressers or hairstylists the past two years .
Speaker 1Really .
Speaker 2And it's like where's the barber ? Best barber category .
Speaker 1Yeah .
Speaker 2I'm not a hairstylist .
Speaker 1Two different things ? Wow , two different things , that is interesting .
Speaker 3So you were talking to me a little bit about you make hats . You're doing this , you're doing what ? What other things do you have your fingers at ?
Speaker 2Whatever interests me . I'm starting to make some leather wallets and some chains Really interesting , like intricate Byzantine chains to go with the wallets .
Speaker 3I want to launch the brand .
Speaker 1Outcome Over Income , so you can make hats , yeah , yeah , tell me a little bit about that , because I like the name on that , so is that going to be a clothing ?
Speaker 2brand , a hat brand . What are you thinking on that ? Yeah , kind of doing like a clothing brand .
Speaker 1That's awesome .
Speaker 2Promote , not really promote , but it's for the passion for the love of the craft . That's what it is . Help them over income for the love of the craft . So that's the philosophy right there yeah , by , like you know electricians , plumbers , you know blue collar workers .
Speaker 1And getting back to the old school standards that they used to have right . Yeah , because I think a lot of times . The standards are the things that kind of fall off when you're just chasing money , right ?
Speaker 2No , yeah , absolutely . I mean , you definitely lose the passion and I'm not saying that I've never lost it . I've had to , you know , reset from time to time . Ever lost it ? I've had to , you know , reset from time to time . And you know , finally , even if it's just watching a video or someone's story and it's just like spark something , so it's like some sort of art or anything that you're passionate about , that's what .
Speaker 3Do it for , the passion so he was telling me that he's it was doing an art show , right ?
Speaker 2so tell me a little bit more about that and how that all came about oh , I did an art show at uh flat black over by the at the mall there oh yeah , I heard about that . Yeah , graffiti arts play yeah , that's the homie pete . They put on good art shows . Sometimes they'll have , like , uh , some bands will perform there and uh , yeah , I did an art show with my buddy , joe , and it was kind of uh , what was it called ?
Speaker 2damn , I forgot the name of the show it was a darker touch , okay , so it was kind of like the skulls and tarantula yeah , my tarantula butterflies dead , dead stuff a little darker I like the butterflies at the track .
Speaker 2You should put them together I have one that's uh , it's , it's pretty , it's a long like frame , that's like this and the butterflies are coming up and then there's got lights in the back . But I do want to make one . I have one in my garage that I have the tarantula in it and then I'm going to have like one of the butterflies up at the top , kind of like .
Speaker 3You want to know what my mind went to . What's that ? A tarantula like kind of on its back , and then his hands like this , and each thing had a butterfly on it .
Speaker 1Let's see artists . Look at these artists right here .
Speaker 3See , I don't know nothing about this . The good with the bad .
Speaker 1I'm the numbers guy . I'm over here just listening to two artists .
Speaker 3Whatever , You're very artsy too .
Speaker 1That's cool . I mean , Ian , you're really like a jack of all trades when it comes to the art . Huh , If .
Speaker 2I find interest in it . I want to find out how to do it .
Speaker 1I don't want to be creating it . Basically , yeah , yeah , that's that's . I think that's the difference between the artists and , like the , the businessman they want . A businessman wants to buy everything and make the money , and then the artist wants sits back and says , hey , I think I can just make that and it's like more like the reward is for the artist is just the actual create , the journey of the creation right , yeah and it's not not a monetary goal , you know yeah , it's like even just being , you know , dad or husband at home and something needs to get fixed .
Speaker 1You take care of it yeah , and you're like I fixed that shit even if I didn't know how to do it and go on youtube and figure it out , right ?
Speaker 2dude that thing is . That's amazing . I do like the youtube .
Speaker 1I can't tell you how many times I've had to fix stuff off of YouTube . I mean , I don't know if it did it very well , but at least you know we solved the problem .
Speaker 3At least the house didn't burn down . Yeah , at least we solved the problem without you know flooding the whole ?
Speaker 1what advice would you give to , like a kid , maybe in barber school or you know , maybe thinking about opening up a shop or , you know , even getting into art , like ? What advice would you give ? Knowing now that you're kind of , you know , at the top of the game and seeing , you know you're seeing it from the other side um , somebody , young maybe , comes to you and says , hey , I want to do this . What would you say ?
Speaker 2don't do it for the money , do it for the love .
Speaker 1That's it so you got to be passionate .
Speaker 2You have to be passionate about anything that you do or something like that , especially something that's going to carry on and possibly even be passed down from generations to your children . You know it's it's
Passion and Community in Barbering
Speaker 2you want it to be like , for example , the barbershop , a staple in your community . You want to give to your community in you , you know , some way shape or form . So I mean it's a lot of pride and passion .
Speaker 1Yeah , so it's all passion-based , right ? Yeah , I mean money .
Speaker 2A lot of cats do it because they're like damn , that makes some good money . Yeah , it's like yeah , but they're also good Right .
Speaker 1You , yeah , it's like yeah , but they're also good , right ? You know they're not doing it for the money . Well , don't you think the money will come if you're put out of your passion about and you put out a good product ? I mean , the money will come , I think yeah right , I'll come over income .
Speaker 2Yeah , you worry on , you know , building it and then they will come absolutely man , so it's like it . It will . You put out a good product and then they'll return .
Speaker 1Yeah , and in terms of the business side , I mean you just figure it out right . You figure out how to stay afloat . I mean if you're putting out a good product , like we say , the money should come . And then you got to just learn the business side , how to operate from day to day .
Speaker 2You got to learn how to attract people too . I mean , nobody wants to walk into a place and they're hearing hearing , like you know , offensive music or offensive language or you know , if that's your spot , then cool , you know , rock with it , but it's gotta be comfortable for everybody . And they say , oh , this is , this place is really cool . I mean , every time someone comes in they're like man , I didn't see that before . Like , was that Bob Hope sign there ? And I was like dude , it's been there for like three years , what about that fridge ?
Speaker 1and I was like you grabbed a beer out of it , like you know , two weeks ago it's almost sensory overload in there yeah , there's like I always find something new in here that's awesome , though it's like recreating the whole thing over and over again , probably . Probably why you got your reputation is what it is right . I mean , people are coming in there and coming away kind of mind blown , you know .
Speaker 2Yeah , it's a cool place to look at things . And then also you have to treat people how they want to be treated . You know how you want to be treated . You know . Just all respect , Right .
Speaker 3What about like our son ? He's 13 . What about like our son , he's 13 . And oh my God , he's so particular about his hair . Do you get little brats in there like that ? Like ours , you know ?
Speaker 2Divas yeah .
Speaker 1Call him a diva .
Speaker 2Yeah , it's Especially no offense guys , the teenage kids . Sure , that's the one that really is tough .
Speaker 3Yeah .
Speaker 2I mean the little little kids . I mean we don't even have a kid's price , a haircut's a haircut . Yeah , and honestly , I should be charging you more if your child's not going to hold still Right . Or is interrupting this guy's nice time here because he's crying and screaming .
Speaker 3Maybe you should give the kid a beer . I Screaming . Maybe you should give the kid a beer . I'm going to put him to bed .
Speaker 1Just a tiny sip . Just a tiny sip . They let you in Europe . It's fine , is that ?
Speaker 3right , they do .
Speaker 2They do yeah .
Speaker 3Oh well , that's great . I will have to go see my son . He's just like every time , but finally he seems like he's gotten it down and he's fine with it . Like every time , but finally he seems like he's gotten it down and he's fine with it , like he wouldn't he'd be like . You have to go take me to get my haircut on Friday , so then I have till Monday , till my hair grows out and I'm like , oh my gosh , he's too much man , he's too much you know , there's some things , some things .
Speaker 2Sometimes guys can be like that yeah , you know very particular , yeah , particular . And sometimes it's like over here , you know , sometimes you'll just make the noise , you'll be like Check it out , is that good ?
Speaker 1Oh , now it's better , perfect Little tricks of the trade .
Speaker 3right there , man , tricks of the trade .
Speaker 1I love it . So what's next for Ian ? I mean , you're obviously killing the barbershop game . I mean , what's next for you ? And then , what do you see for yourself in the future ? I mean , it seems like you've got a lot of passions and a lot of projects you're working on . What do you see in the future for yourself ?
Speaker 2Hopefully slow down , All right yeah my mind is just constantly going . I'd love to be able to just slow down but hopefully build this brand up to where I can do that .
Speaker 1Yeah , that's awesome , man . Well , I think the brand is really cool . I love the idea behind it . I mean being us being in you know , multiple businesses . Sometimes it's hard to like sit back and actually remember why you're doing this .
Speaker 2You know , it's like why am I ? Doing this again . You know , it's like you have those days . And it's okay to have those days , you know , you just go home , go to the wife and you know it helps get you through it . And then you wake up and then remember why you're doing it all over , right ?
Speaker 3Let me ask you this Do you ?
Speaker 2feel like you have ADHD , dude . I kind of wanted to look into it , but it's like I've got enough shit on my plate . I need to know that there's something else wrong with me .
Speaker 3No , no , no , I don't think it's that , I think I have and I'm . I think it's just great because , like you , you're a little , you're doing a little bit of everything and that's what I'm doing , like right now I'm into sourdough making . Yeah , you know what I mean . Like I have okay , yeah dehydrator that's out in my garage because I want to make you know , would that be adhd ?
Speaker 1yeah , she does yeah , I love it , it's great and we're all very creative , yeah , so she uses as her superpower .
Speaker 2That's her , I just gotta rein it in and finish something before I move on to the next one . Yeah , because the garage has got a bunch of projects totally , totally I want to design a .
Speaker 3I want to design a desert x project but I'm still , I'm still a nobody , so I don't know that they'll let me , but I already have like cool ideas .
Speaker 1So we're trying to try to get get the word out there . Yeah , you can have like big old scissors with the skull head in the middle , like oh my god , oh my gosh . See , you guys are two of the like over here . These , these two artists over here . He likes skulls .
Speaker 3right , yeah , and I was thinking about like we have a neighbor and he has like that 100-foot tall skeleton that they sell . Yeah , for Halloween and it's hilarious because every time we walk by his house , like Valentine's Day , he has a dog . That's a skeleton too . And so the leash is leash is like red
Artistic Home Life and Future Plans
Speaker 3and there's a little heart next to it . It's hilarious and I was thinking I wonder if your house is pretty cool at halloween time every day is halloween .
Speaker 2I have a real casket underneath my tv . Yeah , oh my god , it's a real one see it's meant to be .
Speaker 1I was just telling , telling Bobby , we need to have a funeral director in here , wow .
Speaker 2The next car will be a hearse yeah .
Speaker 1No way Dark like that . You're not worried about the karma on that huh .
Speaker 2Hopefully they've moved on .
Speaker 3You know what ? Okay , get the hearse and then have a skeleton on the back like this Help me .
Speaker 2It'll have another casket in it , probably with some speakers in it .
Speaker 1Wow , totally Wire wheel Awesome . I love it we got some big ideas on this show , man .
Speaker 3I can't wait to see Take it to the car shows .
Speaker 1Oh for sure I can't wait to see what's coming next . You know it's like , wow , you're going gonna be two little artists over here creating so we have one wall .
Speaker 2It's just got all dead butterflies on it . I built a shelf it's a coffin shelf for my wife . It's got all her movies and like cds and stuff in there and one whole living room is just painted black and white stripes yeah it's pretty interesting , uh , in the study , a bunch of plants and how come you don't make me a coffin bookcase ?
Speaker 1sorry dude , I'm gonna call Ian . Ian , I need , I need one of them . Made man , how much , how much ? Oh my gosh . Well , ian , thanks for coming in . We're kind of running up against time , man , but you know it was a pleasure , thank you so much for having me .
Speaker 3It's been great to meet you .
Speaker 1You got a great story and a great mind . I mean I can't wait to see what you're going to do next man .
Speaker 2Who knows , because it's all over the place .
Speaker 3I'll let you know when I know . Stay tuned , Stay tuned people .
Speaker 1Stay tuned . Well , thanks for coming in man . We appreciate it . We're going to ask them where your shop . How can people reach out to you that are looking to this ?
Speaker 2shop is located in uh palm desert . It's on the corner of uh gerald ford and cook street , right next to that starbucks and the energy in there , and uh the instagram is the barbershop pd . And then my art is dibs d-y-b-s , underscore a-r-t .
Speaker 1Wow , all right , man , I'm actually gonna check that out tonight , man . A-r-t . Wow , nice . All right , man , I'm actually going to check that out tonight . Man , that coffin thing got me a little shook , though , so I got to Thank you . Yeah , ian , once again , thanks for coming in man .
Speaker 2Thank you very much . It was a pleasure , Thank you . Thank you so much .
Speaker 1And if you guys , you know the routine . If you found some value in today's conversation , go ahead and