CV Hustle

Ep#19-From Concierge to Desert Rodeo: Building a New Desert Tradition

• Robert & Fina Meraz • Season 2 • Episode 19

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Desert Rodeo info & tickets @ www.desertrodeo.com

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Dave and Carrie Isen share their journey from managing high-end vacation properties through Locale Concierge to launching Desert Rodeo, a Professional Rodeo Cowboys Association sanctioned event taking place during Stagecoach weekend in Thermal, CA. Their entrepreneurial spirit and deep connections to the desert community drive their mission to fill a gap in festival season entertainment.

• Dave returned to the Coachella Valley after college to raise his family in his hometown
• Carrie built Locale Concierge from the ground up, managing nine luxury vacation properties
• The couple identified a need for daytime entertainment during Stagecoach weekend
• Desert Rodeo will feature eight professional rodeo events with PRCA-sanctioned competitors
• The three-day event (April 25-27) will run from 1:00-3:30 PM at Desert International Horse Park
• Major sponsors include Bud Light, Tito's Vodka, Boot Barn, Wrangler, and Stetson
• Multiple ticket tiers available from midway passes to premium rodeo boxes with VIP amenities
• A portion of proceeds will benefit LA County Fire Department and childhood cancer initiatives
• The event expects 8,000 attendees daily and will be broadcast on the Cowboy Channel

Visit desertrodeo.com for tickets and event information. Military and first responder discounts available.


Meeting Dave and Carrie Eisen

Speaker 1

What is going on everyone? I'm Robert Mraz and I'm Fina.

Speaker 2

Mraz.

Speaker 1

And this is CV Hustle, the podcast dedicated to local entrepreneurship here in Coachella Valley, and today we've got a really special guest coming up, guys. Not only are they an owner and operator of a business, but they also are starting a pretty cool event that we're going to talk about here shortly. So today's guest is Dave and Carrie Eisen from Locale Concierge and Desert Rodeo. Thanks for coming in, guys.

Speaker 3

Thank you for having us.

Speaker 2

Absolutely. This is going to be fun. Heck, yeah. So you know, I was telling Bobby like I know your mom, I love your mom. She's a wild one.

Speaker 4

Yep.

Speaker 2

And your dad's like super calm, that's like me and him, so it works great. Opposites attract.

Speaker 4

Very much.

Speaker 2

But anyway, I know how you've been in the desert, for how long now.

Speaker 4

Oh gosh, I think 38 years Really. Because, I'm 41 now, yeah, so been here for a long time, you're a native. I'm a native, I'm old school. Yeah, for sure.

Speaker 2

What high school did you go to I?

Speaker 4

went to Palm Desert.

Speaker 2

Okay, aztec, yeah All right, so hardcore, huh, yep, yep, yep, all right, I'm a.

Speaker 1

Raja, that's okay.

Speaker 2

And I'm an Arab and we like Cl or yes, fun, that's right. And then you are. From where did you? Did you?

Speaker 3

grow up here locally. I was born in san diego and dave and I met like after college, like um in our 20s and um we moved here when I was like 30, um, so I've lived here for 10 years.

Speaker 4

So you guys met after college and you were in san diego too yeah, yeah, after college you went to san diego and and then you decided to come back home yeah, figuring out life, and then worked at a company down here and they asked yeah, it was kind of one of those things like it's time to time to come back corporate headquarters, you know what, like so many people, come back from the desert.

Speaker 2

Bobby was in santa barbara and everybody ends up coming back because it's affordable, it's beautiful, all those good things.

Speaker 1

Good place to raise your kids. You don't really necessarily want to raise your kids in an urban area sometimes, so good place. That's why we all come back.

Speaker 4

Yeah, it's comfortable. It's traffic is like we complain about traffic. But when you're in LA or San Diego, that's traffic right. It's like a five-hour drive home versus a 15-minute. We're upset about it. It's a great place to raise a family, absolutely.

Speaker 2

So do you like the summers here in the desert? I am like, oh, why do we live here?

Speaker 3

No, I don't love them. I will say that you know we're like hitting a stride. Our kids like are six years old and eight years old, so we've been recently able to like start traveling and take them places and so, obviously, home base here and then, you know, drive two hours away to go to Big Bear or San Diego or catch a cruise in Long Beach Right.

Speaker 1

You always say that about the great thing about living here is you're an hour from everything. An hour and a half from the beach, an hour from the mountains. You got it all here in California.

Speaker 2

How fast are you driving?

Speaker 1

I got a Tesla so I drive pretty. It's optimistic one hour.

Speaker 2

To the mountains, it's an hour To.

Speaker 3

The snow, it's an hour, but okay, the beach, it's an hour To the snow, it's an hour, but okay, the beach, okay, all right, fine, a little bit of traffic, but you get the picture.

Speaker 1

You don't get that in any other place in the country that I'm aware of.

Speaker 4

You're just so close to everything. You can play golf, snow ski and then you can go surf in like one day. That's pretty incredible, that's true. That's awesome, that's true.

Speaker 2

That's absolutely true. Okay, so I had called you because I turned the big five oh, I know I don't look good, no, I'm just kidding but I called you because you have these gorgeous estates right, we were blessed to have two kids During that journey.

Starting Locale Concierge

Speaker 3

I started staying at home and, you know, being available to take care of the kids while Dave was working full time. And then, when our second started getting a little bit older and we could get her into preschool, you know, dave felt like my mind was needed like some stimulation. And he had an acquaintance that asked if he knew anybody who could take care of properties. And we just did things like out of hobbies just like everybody, you know, love doing things for our own home and and we had rented out like our little casita before um, and that went really well and I enjoyed it. And so he was like, yeah, I do know somebody. And uh, and so that started the, the conversation and um, that started in like late 2022, so now it is 2025. And you know, we've been growing for about like two and a half years and in that time, like now, we manage about nine properties. Oh my gosh, yeah.

Speaker 2

So how was the first one? And was it like, yeah, because it was just like big property, right. So like did you? You had to kind of learn to manage a big property, right? What does all that entail?

Speaker 3

Yeah. So I mean I would just say like our first. You know, our first properties that I managed were like our personal properties, so like our personal home that we lived in and like working with different people to like fix it and keep up our own house. And then we moved and we remodeled the existing house that we moved into, got more practice on what that looks like, and then we bought a second property in Big Bear for ourselves, a cabin, and I started renting that out. So then this client and this opportunity came after that, and so when Dave said, yeah, I know someone who could do it, he wasn't lying. I had definitely been doing it, Sure and so. But one of the first properties I took on was a five acre property.

Speaker 2

Oh, my God.

Speaker 4

Yeah, it's got a lake that's the size of a golf course lake oh wow. It's you know thing is a monster. It's right next to the festivals, oh my gosh. And awesome location Holds, like you know, obviously high-end clientele and just really people around the world that want to have a good time and get away and relax and just kind of steamroll from there. So it's good.

Speaker 3

Yeah, so there was definitely a learning curve on this, like first really large property, like even things that I had just never run into, and then you just kind of open your heart and your mind to it and you figure it out. But it was intense. I mean like running first one property and then taking on even more of them. That like run on wells I had never done anything with wells, oh my gosh and like learning about that like when on wells I had never done anything with wells.

Speaker 3

Oh my gosh, and like learning about that, like when they don't work.

Speaker 1

Yeah, wow, that's one thing that the common theme that we talk to a lot of entrepreneurs is like. You know, when you're first starting, you always say yes to everything immediately, right, because you want the business, and then we just figure it out as we go. Right, and that sounds like something that you guys kind of did too. It was like, well, we better figure out how to fix this as well, right.

Speaker 4

Yeah, the first year is problem solving. To your point. You don't say no, you can't say no, you can't say no. Right, you figure it out. And the better you are at problem solving and and building relationships, you're just going to do better.

Speaker 1

And now I think I have like four or five properties that run on wells and so I'm like, in the course of two years, I'm like I know a lot about wells.

Speaker 2

You're like an expert. Now, when you just said about like the five acre with the lake, I'm like how do you clean a lake? Do you clean a lake Like? These are questions I think about.

Speaker 3

I actually went through that journey too, so I had to research, like what organic products keep lakes balanced, like what type of trimming and maintenance is needed. Then I found out that, like, you have to have a special license to like apply these products that you can buy online oh, my gosh, and then to learn that, like you can't really do it yourself, then so it's not like a pool guide.

Speaker 1

No, you can't just call the pool guide.

Speaker 2

This is like a living organism thing, because it has like fish and plants.

Speaker 4

Oh, it has fish and like there's native species, birds that come in oh wow, and that property that we're speaking about now is like it's beautiful, right. So it's like if you harm that, it's the cornerstone of that property and house. Oh yeah, that's a bad that could go bad. It did turn blue one time. We're like, oh my gosh.

Speaker 3

So it's like reverse that, that was good and we figured it out and then you make the decision to hire a local professional and you know, and they do a great job.

Speaker 4

Nice yeah.

Speaker 2

So then you got that property and it was pretty big. So how did it turn from you starting to manage this to actually getting clients? And then were you the one doing the pricing or like what?

Speaker 3

Yeah, so that was like such a journey, like learning softwares that are out there and researching which ones are the best, and I think that you know how do you get more clients is like just do a good job for your first client and then our first client referred us another client and then you learn about online marketing, like just all the things that you don't know. And then I remember I got like my third client that called and I was like do you mind me asking how you found my phone number? And she was like I googled it. I googled concierge, property concierge, and you popped up and I was like yes, my Google ad worked.

Speaker 4

I remember going yeah, like the top 25 ad words and how much the spin. We were all freaking out. But yeah it worked out.

Speaker 1

Were you guys doing that yourself? You didn't outsource that. Yes, you were doing that yourself. Oh man, we did everything homegrown from the bottom.

Speaker 4

Wow, I don't know if I would recommend doing that again.

Speaker 1

Yeah, SEO is tough man. It's one of time and headache. Yeah, I don't even want to go down that route. We pay professionals for that. It's like no way. No way, I don't even want to begin to learn.

Speaker 2

Well, I think, like with us. I mean I was doing all my social media at first and then I was just like it becomes a chore at that point.

Speaker 4

You know what I mean. It's a full-time job. It totally can be for sure.

Speaker 2

Yeah.

Speaker 3

It's a lot of work.

Speaker 2

Yeah, exactly. So you have any questions, because I'm going to ask a different question.

Speaker 1

So SEO is working. How did you kind of build the rest of the empire out, like, is it just word of mouth, is it referrals, like what would you say? Kind of built out the rest of what we have today.

Speaker 3

I think, like you know, we're in the vacation rental business, so there are some platforms that you know you use the right tools and you can be out there in the world and as long as you are, you know like getting by to cover expenses and all those things, and and then you just kind of have to like build the business.

Speaker 2

You want to add some. I would imagine you want to kind of keep it exclusive also, right, because then that's kind of part of the draw. Yeah, I would think you know, because I was like right now I was thinking, oh, why don't you just have like a big party for some of those people, so then they know and then they can tell some of their friends, and so yeah, I don't know.

Speaker 3

That has definitely been a balance, um of balance of knowing what your current clientele is and what those repeat guests are and keeping them happy and then evolving properties to attract more people. It's a balancing game for sure.

Speaker 2

So are you the one fixing everything that's breaking on the I'm lifting things.

Speaker 1

That's what I'm good at too. She always makes me lift things, moving stuff. I'm good at moving stuff. That's my. This is mine.

Managing High-End Properties

Speaker 4

No, I'm the gopher in between everything that I do, which is not everything with her, but she'll have VIP clients, large stays, you know, vip clients, large stays and then with my background in business and like contractual and negotiation, I'll help her out with that side. You know, but usually I'm more of lifting.

Speaker 2

What's a large stay?

Speaker 4

Oh, there's some big ones, there's some really cool ones too. Yeah, we have like.

Speaker 2

So just bigger parties yeah.

Speaker 1

Oh, okay.

Speaker 3

Party. It can be an artist that's staying for a festival Headliner.

Speaker 4

Yeah, and then parties, corporate events.

Speaker 2

Do you have to get permits and stuff like that when you have these big parties? Because that was my issue wanting to have a party in Bermuda Dunes, oh my God.

Speaker 4

It's a nightmare.

Speaker 2

Yeah, you know your mom's like the mayor and stuff, oh no.

Speaker 4

Don't let Cheryl Eisen listen to this right now.

Speaker 2

I love Cheryl, I get to tease her. Come on, oh hell yeah, we told mom.

Speaker 3

we said mom, you got to stop calling, because our business is about putting on these parties.

Speaker 4

Yeah, like they're going to blacklist us I was working with Supervisor Perez and he's like Eisen, eisen, eisen, oh no.

Speaker 1

I know your mom was like oh no, yeah, yeah, no, she's one of them Permits.

Speaker 4

You definitely have to have permits based on size. I think you know that's one of the biggest things out there is like they need to. I think everybody needs to streamline it and make it a little bit easier Because, you know, going back to it too, the Valley is blowing up. We all grew up here. The local is the whole point right. You have 85,000 to 100,000 people coming in for festival season right Per day, and that's not all the other people that are coming to town. There's only 19,000 hotel rooms in the Valley.

Speaker 2

Obviously that cannot handle.

Speaker 1

That's not sustainable, right, it's not sustainable.

Speaker 4

So people like local concierge and carry are the cornerstone of all of the people coming in and staying in the valley. So, that being said, we need to really make sure that we can streamline, grow and keep up, because right now we can't keep up and it's almost cost prohibitive too. You're like a 3800 permit. That's really, really, really costly.

Speaker 4

That has to get figured into the whole thing, yeah there's a return on investment, right, so you have to make sure that it justifies. And then you know we want to make sure that we are building up the valley and coachella and to do that, making things easy, streamlined, and there's not a lot of bad players. The ones that are bad are being taken care of. And you can ask, you know where was that city of Indio, city of La Quinta, and you know they have a good program down. They really do.

Speaker 2

Well, so we have an Airbnb and it was going really good and then I lost my super host status and so like we just kind of lost a whole bunch of just bookings because it's one lady running.

Speaker 4

Isn't that crazy how it has, like one person, one person, screwed it up for everybody.

Speaker 2

I could kill her, but anyway.

Speaker 4

Carrie could help you with that. We can figure out the listing and reorganize. Carrie's a pro at that.

Speaker 2

Nice. So my question is stupid question. But do you have to shut down the music at 10 pm because you?

Speaker 3

don't know, indio, indio, you do oh no, so so actually in a lot of areas, but um, some you don't, but you don't.

Speaker 4

Yeah, it's so like indio is really cool too, like, for example, like the as long as's. It's kind of the reasonable test. It's like outside you have to be, let's say, 50 feet away. Can you hear it audibly? So you know it's a lot of the reasonableness to it. So I think you know everybody's here to have a good time, I think if you abuse it a little bit, but yeah, you can't really let technically music leave. But it's one of those things. You just gotta be careful and you know absolutely.

Speaker 4

Yeah, so it goes back to what happened?

Speaker 3

What With the guest Was that they were playing music.

Speaker 2

No, I had to cancel her because it was Thanksgiving weekend and it was, I don't know what happened, something, anyway, I thought this other lady had booked, anyway, and we had even given her money back and did all these things to make up for it.

Speaker 1

One bad reveal.

Speaker 2

So yeah, but it was not fun. Yeah yeah, I'd review it, so yeah, but it was not fun.

Speaker 3

Yeah, I would say, you know, in this business, every guest which is all the time, like every week, it's almost like starting a brand new business every single week, Like I treat every single check-in, every single guest like it's a big deal. Yeah, and Dave, you know, is always like how much money are you making on this?

Speaker 4

Well, I see her going out of the house and she's got like a bouquet of flowers. I'm like, how much was this booking? And she's like $1,200. I was like what? Like the gas flowers. But you know what, though, like that's why Carrie is really successful is because and she has a lot- of repeat business, because this is their vacation.

Speaker 3

It's fatigue, true.

Speaker 4

You will meet Carrie and she'll tell you everything about it. And if you know anything about Carrie or our company, like you know, she'll answer it 2.30 in the morning, within 10 seconds, and she'll be fine. Wow, and that's why we're doing really well. That's why it's because of her dedication it's pretty cool.

Speaker 2

I've had guests, though, that are so nitpicky and I'm just like seriously want to take a white glove and oh, there's dust on the windowsills. Yeah, we live in the desert and it gets windy down here and gross, so I mean, how do you deal?

Speaker 3

with those type of clients that just don't want to hear no, you know, I've been really lucky. I think that like a couple things anytime that you know it's windy we just drove in from having brunch in San Diego and it is windy on the freeway so when I know it's going to happen I know a guest is going to arrive and we did everything that we could before, or a wind is coming the very next day, I just say, hey, you know there's going to be a light dusting of sand. I just try to set the expectation and I always I just try to be honest about stuff ahead of time. But you guys are dealing with really high-end places correct?

Speaker 1

Yeah, like your concierge for high-end, high-end places, correct. Like your concierge for high-end, high-end clientele, right? And you say you guys are having you're still growing in this environment, correct? Yeah and that's a I mean, that's a testament to your service, you know. But I think airbnbs as a whole, on the nationwide at least, it's kind of starting to go down a little bit. That's kind of the numbers and data we're seeing. So it seems like the high end is the is the place to be for business, right it's a challenging market, for sure it is regulation and then economy, right, but again, this valley has such a draw of people, you know, so it's really cool.

Speaker 4

Um, we kind of the valley needs it, or else you can't accommodate the volume of people that want to come and enjoy Indio and Palm Desert and Thermal and Palm Springs. You just can't do that.

Speaker 2

Well, I love the month of April because it always books right. You have the two first weekends of Coachella and then you have Stagecoach. So we always book because we're less than two miles away from the venue and we have a five-bedroom with the pool, three-and-a-half baths, so we can fit like 12 people or something. So pretty much that whole month almost pays for the whole year of our mortgage. So it's like yes, you know what I mean.

Speaker 1

It's kind of nice kind of nice. Speaking of festivals and events, I know you guys already have your main hustle, but I hear that there's a rodeo starting here in the Coachella Valley.

Introducing Desert Rodeo

Speaker 3

I want you guys to kind of touch on that and let people know what's going on and what's coming down the pipe, yeah, so I mean, the desert just has stuff going on all the time and you know, throughout season and there's not that many gaps all the time and throughout season and there's not that many gaps. But Dave and I and some of our business partners and friends identified what we felt like was a gap. We love country music, Our friends love country music. We went to Stagecoach, but we went to Stagecoach at 6 pm.

Speaker 4

At night. Right To see the head right? Yes, yeah, the lineup's not as you know. It is what it is right.

Speaker 3

It gets really good at night, and so yeah, so, um, and, and we were like, what should we do during the day? You know, coachella has all of these parties. It's well known for having daytime parties, absolutely, and the properties that carries they've done.

Speaker 4

We've done these parties right. So it's like how can we help satisfy that that hole, or? And so what we've done is we've done the desert rodeo during stagecoach weekend, which is really really cool. So, yeah, it's a sanctioned PRCA rodeo eight events, the whole thing. Brca rodeo eight events, the whole thing. You know.

Speaker 2

What does that mean? Because I'm not a cowgirl, even though I want to be.

Speaker 4

Anybody can be a cowgirl Yeehaw.

Speaker 2

So then tell me more about it, like what is all entailed? Obviously, you know, I know there's some bulls, and like how do you? So do you get the rodeo guys from? Like how do you find these guys, I guess? How does that all work out?

Speaker 4

Yeah, so we're using Reno Rosser in the Flying U Rodeo, which is, like he's famous in the world of rodeo and his dad, cotton Rosser, was in it for a really long time and they have like statues of him so he does everything. So we work with uh, professional rodeo, rodeo cowboy association, prca, and then so that means we're sanctioned. So all of the contestants, the cowboys and the cowgirls that come in and compete in the events like barrel racing, bull, uh, all that kind of stuff, breakaway, bull wrestling, all those points will go to the NFR, which is National Finals Rodeo, which is like the Super Bowl for rodeo. Professional.

Speaker 1

These are the top of the top.

Speaker 4

These are the best of the best they are, and the cool part is because they have another rodeo in Southern California.

Speaker 4

At nighttime they're coming in and they're going to be at the Desert Rodeo on the 25th of April, 26th of April and 27th of April, and then they're going to be driving because the rodeo starts at 1 o'clock to 3.30. They're going to immediately go down and do a rodeo at night. So we're drawing in the best of the best in Southern California. It's really, really cool. Wow, we have people coming in already confirmed that from Oklahoma.

Speaker 3

Wow and.

Speaker 4

Colorado and Texas.

Speaker 1

Sweet.

Speaker 4

These guys and girls are amazing I can't believe just amazing. How talented they are and strong they are and really hardworking, really cool.

Speaker 1

I mean those guys are athletes. I mean even though, like I don't, I'm a california kid. I don't get it. Sometimes, like you know, I wouldn't want to jump on the back of a bull, but but I mean I see the guys on there and they're like they're athletic and they're they're getting thrown around by this two-ton animal.

Speaker 1

I mean it's pretty, it's pretty pretty great spectacle and it's yeah, the danger is what draws people right because it's almost, it's almost looking at a car crash. You know you're almost like waiting for the guy to fly off and very entertaining.

Speaker 3

But they do it, yeah, but they do it because they they love it. They love entertaining the crowd, yeah, um, but they also do it because they're athletes and this is a competition, um, and their earning points are that they want to win the competition for the prize money, but also for the points to accumulate their prize money and their points toward the finals.

Speaker 1

That's awesome.

Speaker 2

So I know nothing about this world, right? So I really am going to ask some stupid questions, but I don't care. So what I immediately thought of is they're getting thrown around, so is there a chiropractor on site?

Speaker 1

I mean, I'm sure there's going to be a medic on site. Yes, there, definitely will, definitely Do they have their own team of medic people.

Speaker 4

Oh yeah, so, the cool part is because we're sanctioned, right. So we have guidelines, we're on the committee, so like we vote, you know we do. We work with nfr and prca, but, that being said, we have to make sure that, yes, like the horses and all the livestock have an on-site emergency vet that can handle that. We're not. There's no downtime, even for an injured calf or horse. I mean, these guys, this is their, it's like their pets, their livelihood. They're not. They're being extremely respectful and they don't want anybody to get hurt, right? So we have an on-site emergency vet and then we have two on-site ambulances and first responders.

Speaker 2

So yeah, so where are they holding the bulls and the horses and whatever else? Because I guess down here there is like an equestrian world, right yeah?

Speaker 4

Because I know some of the people Polo grounds right.

Speaker 2

And then there's some like up 74 too, right. So like, where are the bulls being held?

Speaker 1

Don't they travel with the athletes though All the competitors? Where are the bulls being held? Don't they travel with the athletes though? So all the competitors?

Speaker 3

those are like their animals, so like if you have a cowgirl who's a barrel racer, that is her horse, like they have a bond she has, you know. And that's how they succeed because they work together and they get the fastest time seed. Because they work together and they get the fastest time. Those cowboys and cowgirls travel with their own animals. Then our stock producer has the bowls that they draw like a lottery, the bull riders.

Speaker 4

The Bronx that are bred to buck. They bring them down.

Speaker 3

They draw them and then they go. Darn, I got that one.

Speaker 4

I got Widowmaker Shit.

Speaker 2

It'll be a long day, I got Gorilla, yeah All right, I got Gorilla.

Speaker 1

Kill a Gorilla.

Speaker 3

And then they get down there right, and it's like that event, like bareback or whatever, and it's paired with the competitor and uh, with that one horse, uh, and then they go after it okay.

Speaker 2

So what the hell is a barrel run like?

Speaker 4

I don't, I really don't know so barrel racing is really cool, so they have like okay, this is a barrel right there. There'll be three and the the cowgirl. It's a female yeah cowgirls will literally like it's. It's really cool watching them. Each one has their own like style to set up and they'll their horse will go and they're kind of like getting pumped up the moment they cross the line.

Speaker 4

That's when the time starts right and they're jamming as fast as possible. They do like a clover, like a. There's three of them and and they're trying to get back as fast as possible.

Speaker 3

They go around the three and then they go out and it's so. It's usually like 14 seconds. It's fast, Don't blink.

Speaker 4

It's wild. Yeah, You're like you can eat some popcorn and like take a sip and it's like over. That's how fast it is.

Speaker 3

I know, take a sip and it's like over. That's how fast it is. I know I've had to go to the restroom before like during the time that that event was happening, and when I came back it was over and I was like no yeah and and how many um cowgirl barrel races are there like?

Speaker 2

are there 10? Is there 20? Is there like? How many there's as?

Speaker 3

many as enter into the competition.

Speaker 4

Yeah, so you never really know so there's only like okay, so we're going to take the top. Like, say, there's 500 rankings, you can get like number one, you can get number 50. You can get 200 and 300. And like, so like they'll all go, and then some of the ones that aren't yet ranked, that's called slack, and then they'll go on Thursday or they'll go Sunday morning. So like when you guys come to the desert rodeo, our rodeo starts at one to three, 30, but you're going to have slack before for all the people just coming in something to kind of watch while they're warming up.

Speaker 1

Exactly, yeah, exactly. And then but those are the contestants that are trying to get into the finals and trying to get into the finals and they're going to compete as hard, if not harder, because they want to be in the top 100, top 25.

Speaker 4

So they're going to be. We have to have slack, so there's going to be nonstop rodeo for days. Action.

Speaker 1

Yeah, nonstop. Three days of action, nonstop. Yeah, I noticed you said your event's 1.30 to 3.30, right in between, when stagecoach is going on, right. So you said so that's pretty strategic timing, right. It's basically the pre-party yeah for stage coaches.

Speaker 4

That's how we're trying to frame this right is that you can definitely look at it like I mean, that's the idea, but that seems like I mean your ideal time yes because you said what we?

Speaker 4

we go at six right, so yeah, so wake up get there at 11, right, because we have some amazing sponsors and we're very thankful for that. So we open up 11. But then you can like eat and drink and shop and do the whole thing hour and a half. Dj is going, party music's pumping um. We have resist all which is like the and stetson. They made the cowboy hat like. They are the actual first cowboy hats ever made. They're going to're going to be there. Custom branding hats Tito's Vodka. Who else Yeti Bud Light?

Speaker 3

So many Tito's yeah.

Speaker 1

Really cool. You got some big hitters yeah, big hitters on the sponsor.

Speaker 3

And some of this was born out of necessity. Yes, so necessity Like if we said yes so necessity, so meaning. You know some of it. It really originated when we were, like you know, the desert's like so great to raise family.

Speaker 2

Oh yeah.

Speaker 3

It's a small town and then these festivals come in and these festivals bring in people from, like, really big cities, and then what does it look like when these people like came and didn't bring a certain outfit or something happened um like they're lost their luggage.

Speaker 4

It's open to the public, right, like they can, everybody can go. Now, before, everything was private, right, and now, like we're allowed, anybody can come, which is cool that's great, so but yeah, the again.

Speaker 3

I was saying that it's really like there's not a lot of shopping here for people who come from, like big cities, and so something that's really cool with Desert Rodeo is we're bringing in all these cool brands that all these festival goers you know want to shop at and go shop and look cute.

Speaker 4

Yeah.

Speaker 2

Because, what does?

Speaker 3

it look like when they need something. Like where do they go, Kohl's? We got a Boot Barn now which is also a sponsor by the way, but this is the first year that Boot Barn is open.

Speaker 4

Yeah.

Speaker 2

Oh my gosh. So they're going to be on site with almost like a pop-up store.

Speaker 1

It's an outdoor festival, okay, that's awesome.

Speaker 4

But Western and party and drinking Wow.

Speaker 2

All that good stuff, so it's like the tailgate.

The Rodeo Experience and Events

Speaker 3

So it's like a one-stop shop before you go to the festival oh, yeah, yeah, yeah, that's, that's great yeah and then we've got some really great local vendors too, um, just to support the local community. For sure you gotta do that?

Speaker 2

that's awesome. Yeah, um, we've been going to like friday nights down in india and like pigging out on food trucks yeah, yeah and um, so you're gonna have like some food vendors from here, or what do you mean like local people, Like who are some of them?

Speaker 3

Yeah, so I think, like one of our major caterers will be providing you know all of the barbecue and like a wide range of things, tkb Sandwiches is a good family friend of ours.

Speaker 2

So, they will be there.

Speaker 4

Neat.

Speaker 2

That's awesome.

Speaker 3

That's family friend of ours, so they will be there neat.

Speaker 2

That's awesome, that's a big deal, yeah yep, and then we're um confirming the rest of, like, the local vendors, oh yeah, um. So do you need more sponsors? Or, and you know like, are you still looking for sponsors?

Speaker 3

and well, we're also like we're really looking um, so we're continuing to look for sponsors, but right now we're really focused on local businesses. We have all these big, we have Bud Light, coca-cola, tito's Boot, barn Wrangler but we want to also make sure that there's signage for all local businesses.

Speaker 1

Hvac companies, hr, payroll tile stores that would be beautiful.

Speaker 3

Companies like HR payroll, that's the one you did there Tile, tile stores. I see that would be beautiful.

Speaker 4

No, but to that point, yeah, we don't want to forget that rodeos are. Really. It's about the community and that's the cool part. You have everybody come out, you're going to have people coming in for the festivals and all that kind of stuff. But the cool part in the arena is the action shots are when you actually see the rodeo or the buck going or whatever. It's all the arena signs with all the marketing which is really cool.

Speaker 4

So we've kind of held, we have a certain volume left and we're going. We're working with Greater Coachella Valley Chamber of Commerce oh okay, and they've been wonderful. So what we're going to try to do and just I sold like three last week we're going to do a four-foot by ten-foot, which is actually a little bit bigger than typical, but it's a great way for your businesses that are local to get their name out and use that for social media and branding and marketing and coming in taking a selfie with it. But you're going to have your company logo or business on that. And then it's a three-day event over two and a half three hours a day. You're going to have a lot of action shots with that.

Speaker 2

Oh, yeah, for sure, yeah, go ahead. What were you going to say?

Speaker 1

Well, it's all about marketing, right? I mean, get in front of people's eyes and that's a perfect place if you're going to have a turnout that we think you're going to have. It's going to be massive amounts of eyeballs on your company. So that's a great great value. What is the next like for somebody like me that doesn't really know about rodeos? What is the stage of events that people can kind of look forward to seeing? You talked about the barrel run. What other events are we looking at?

Speaker 3

Do you want to?

Speaker 1

go through the events, somebody like me, I don't know.

Speaker 2

Yeah, we don't know.

Speaker 1

Is it the bull riding? Yeah, you got bull.

Speaker 4

You got basically the horses without saddles, and that's one.

Speaker 2

What do you mean? Horses without saddles? So basically the bareback.

Speaker 4

Yeah, exactly so it's bareback and then you got breakaway, which they're um trying to see how fast they can get the calf which this is all coming back from, basically ranchers trying to. That's. This is what rodeo came from the wild west. So team roping team. Roping is really cool.

Speaker 3

So you're roping your team, so there's two cowboys, yeah, and there's a calf, and the two cowboys like they've got to rope and catch the calf. Like you know, it's like if you were out on your ranch and you got to get your stock back home. Wow.

Speaker 4

Exactly. And then, instead of like tranquilizing or whatever, you're in the middle of nowhere. That's the way you're going to get it. So then they try to get that calf before it hurts itself or further hurts itself. That's where this all stemmed from. But yeah, you get the horns and you get the leg and you hold it that's how fast it is and you let it go right, and then barrel racing and it's all the major eight.

Speaker 1

All the major eight.

Speaker 4

So all those things that they're doing at the professional the one that was a pbr or something like that they came through. No pbr is so different. All pbr is, straight up, bull riding. Oh okay, so how, we have bull riding, that's all they're doing, which that's great, but we actually have all the other stuff much more diverse and fast, like the cool thing with the rodeo, and I just went to the pbr. They did a good job. Um with the rodeo, that the there's zero downtime, especially you have so many contestants oh yeah, you're talking hundreds of people a day.

Speaker 4

You have to put it in two and a half hours. Wow, you have non-stop action the whole time. It's like nfl, right? It's like play, play, play, play, play versus, like I would say, baseball, where you know you have to wait for the pitch and blah, blah, blah. So it's, it's a fast paced action packed party.

Speaker 2

So what I immediately thought of too cause I just think of random stuff is Accusure has, like, designated seats. They don't have to worry about that, right. And so if you're expecting a lot of people like, how are you setting up all that seating and things like that?

Speaker 3

Yeah, so there's actually different levels. So, like you know, you guys asked some really good questions about like rodeo, like what is rodeo? So like, let's just say somebody is not interested in going to the rodeo, we have midway passes and a midway pass is just accessing, like the festival grounds, Like have something fun to do during the day um get to see, yeah, get to do all the shopping like see all the brands like eat some good food and just like hang out and have a good time and like wear your western wear and like it's a daytime party, um, so that's like midway.

Speaker 3

The second second level is general admission, and so that is admission to the grounds and to the rodeo show, and those are like unassigned seats. And then after general admission, we have the saddle plus. So saddle plus is seats that have special seats, and so it's just comfort and they are the front view.

Speaker 1

So it's like the VIP section, that's VIP. I want the saddle, it's VIP. What's the?

Speaker 4

saddle section.

Speaker 3

It's right in the front Air-conditioned restrooms.

Speaker 1

Private bar that's VIP right there.

Speaker 2

So no porta-potties for that.

Speaker 4

Not for the saddle plus General Mission Midway, you know Porta Johns, oh my gosh, you know that whole thing.

Speaker 3

But you know what? We just were going through the budget. We're spending a lot of money on cleaning those. So I think they're going to be clean.

Speaker 4

With that much money. They better be clean.

Speaker 3

The guys can't use one of my shoes.

Speaker 4

And then the last yeah, guys shoot in the hole, don't pee all over the place.

Speaker 3

The most available level is the premium rodeo boxes.

Speaker 2

I saw that. So the premium rodeo boxes, there's only currently 13 spots, so get it fast.

Speaker 3

People, yeah, yeah, and those are, you know, a square space. They're fully shaded, they have soft seating. It's food provided for up to 12 guests.

Speaker 2

Like I could have ribs all day. I'm down.

Speaker 4

It's like being at a club. Yeah, you have your own cabana.

Speaker 1

Or at a rodeo, which is so cool, your own box, that's exactly right.

Speaker 3

And then you get access to the exclusive Rancher's Reserve. So the Rancher's Reserve is a large tented area with private bars, very specific brands and experiences in there.

Speaker 2

Wow, do I get to pet the bulls?

Speaker 4

I don't think. I'd recommend that Maybe a calf, like if it's a bull, it's a calf.

Speaker 2

We're going to start slow.

Speaker 3

I will say that you know through the experience, like, even right when you arrive, you are going to see all of the stock.

Speaker 4

Yeah, that's kind of cool.

Speaker 3

And so you know you may not be advised to like stick your hand or arms.

Speaker 4

Yeah, our cowboys will come over and take it.

Speaker 3

Yeah, and like for kids, they love that, they love seeing, oh yeah.

Speaker 2

So it's a big family event. Everybody can come right.

Speaker 4

It's everything.

Speaker 3

Yeah, it's party, it's family, it's the whole thing you know and it's at the desert international horse park um, which is in thermal, and it just has these gorgeous south facing santa rosa mountain views and so, um, it's like a really great representation of the desert okay, so I Okay For all of the people that are coming.

Speaker 2

Oh yeah, so I don't know where that is. So what are the streets?

Speaker 4

Airport and Harrison oh right there. Yeah.

Speaker 2

Oh my gosh. So you're by thermal racetrack, you're by the airport, you're by all those. Yeah, oh my gosh, that's cool. It's not too far out.

Speaker 4

No, it's right there and it's on 150-acre, not our rodeo site, but we have a section of that. Yeah, and they've been wonderful. Desert International Horse Park is really cool and well-established. That's where they do like the hunters and the jumpers and dressage and all that kind of stuff.

Speaker 3

So we're using a section of it and I do think that a lot of um the the local community doesn't know that the desert international horse park is there but other than our rodeo that is happening there. Um, you know that facility is open five months a year and um, and it's beautiful and it's a great place to go. As an adult, you can go and um enjoy the facilities. Um, you know they've got really great vip services. Um, like, as an adult, you can go and enjoy the facilities. They've got really great VIP services as an adult to go drink, watch some really great equestrian sports and then it's really great for kids. I brought my kids all the time just to, because kids just love seeing animals.

Speaker 2

And horse lovers are dog lovers, and so there's just dogs everywhere. Oh yeah, are they playing cricket?

Speaker 1

no, no maybe that'll go.

Speaker 2

That's not that kind of crowd.

Speaker 3

Yeah, so that facility um, you know, for five months out of the year is doing um hunters and jumpers, which is basically like um, like um, jumping um. And then they do dressage, which dressage is um, like the art of of like horse riding, and so these horses are trained to do very specific like movements, like almost like a ballet dancer. Oh, yeah, I've seen that.

Venue and Ticket Information

Speaker 1

Yeah, it's really cool, wow I was reading on your I'm doing some research research on the event before this and I was reading that some of the proceeds of ticket sales are going to be going to LA Fire Department. Is that correct?

Speaker 3

Yes, LA County County Fire.

Speaker 1

Yes, Okay. So do you guys want to kind of touch on why you felt the need to kind of go ahead and give something to charity on top of what you're already doing?

Speaker 4

Yeah. So obviously, with everything going on and like we you know we were really kicking this off and doing the planning and being in the equestrians, like we had a lot of horses Our own client has horses in the LA area that had to evacuate during the fires and that was like it was really sad, it was scary, um, a lot of people lost a lot of stuff at homes and and watching how hard these first responders were working not just I mean fire, most definitely um, but I mean, you see, like everybody was working together for the most part and it was really cool, it was really moving. So we're doing like, know, we are giving a portion of the proceeds to Los Angeles County Fire Department and then we're also doing like first responders discount for tickets, oh yeah.

Speaker 1

And military as well. Right and military.

Speaker 4

So, yeah, anybody that's active, retired, first responder, anything like that we're going to do. I think it's like 15% off right now, tickets, right, that we're going to do. I think it's like 15 off right now, tickets, right. Um, and you can't say enough good things about those human beings that put it out online every day, just like the cowboys and cowgirls are going to be out there. So, um, we're doing that.

Speaker 4

And then we're also working with, uh, golden circles of champions, which is, um, uh, tina, our good friend and mentor, and she's probably the coolest lady I've ever met. Um, she, she's done a really cool thing where she's working with local uh families that are sadly impacted by childhood cancer. And what we want to do is, uh, we're working with montana silversmith that's doing all the buckles for our contestants, but all the kids that we choose in the coachella valley uh, also get a buckle. Um, it's been a silver and gold the whole thing. And then we also send them to NFR in Vegas, paid, so they can hang out with cowboys and cowgirls. I know they're going through a it's a rough time, right, so we need to find two to three families out here that want to be a part of it. That we will sponsor and send them to Vegas.

Speaker 2

So NFR is.

Speaker 4

National Finals Rodeo, which is Does it say Nevada. It is in Nevada, it's at UNLV Stadium, oh yeah, and that's where they do it for a very long time. That's basically the Super Bowl, if you will of rodeos.

Speaker 2

Okay, that's the Super Bowl you've been talking about.

Speaker 4

Yeah, December, and then they have Cowboy Christmas. This was really cool. This was really cool. It's massive.

Speaker 2

That's amazing. Yeah, so I know I kind of skipped this question, but like, how long have you guys been working on this?

Speaker 1

Because it seems like, my God, you've got a lot of things done, a lot of balls in the air man, a lot, a lot.

Speaker 2

How long have you been working on this project?

Speaker 3

We've been working on specifically the Rodeo Vision for about a year, but in addition to like a year, you know it took us a year also to kind of like learn more about the event space, um, and what it would be to put on a large-scale event um two years, two years in the making two

Speaker 1

years for yeah, planning and idea. From what? From idea to inception, two years, yeah, yeah, yeah.

Speaker 3

And then we learned along the way, like to bring in, you know, bring in support. Like when you decide to do something really big, you know you find people that can help you.

Speaker 2

Yeah, that's important for sure. So, like you said, you have Tina who's a big mentor. Yeah, Tina. She was one of the first people.

Speaker 4

She's one of the first people. She's one of the first and and literally, like you can call her day or night and she calls me just once a week, twice a week. How you doing check in how's everything going.

Speaker 4

Yeah, you sound good or you sound stressed, you know I'm good, and then you know she'll get the information out of you and give you incredible feedback. Um, and to carrie's point, there's no reason to not take that feedback and move faster. And there's no way it would be out here without having Reno Rosser who is flying you rodeo. He's incredible. And then, tina, you know, the two of those people are the best people, human beings I've got a great team. Love them.

Speaker 2

Yeah, so like I know, like when Coachella comes to town and stuff, they do like a big hiring thing. Are you guys doing that, or do you have volunteers coming in, or how does, because you're going to need a lot of people, right?

Speaker 3

Yeah, that's a good question. I mean, you know there's a lot of like vendors that are being used that support this event, and then we will definitely like use volunteers and like help high school students, college students, like any organizations that like they want hours. You know we can help fill those hours.

Speaker 4

ASB Any ASB. Please give Carrie a call.

Speaker 2

Well, for $400, you can post a flyer that goes to like with desert sands that can go out to all the schools, yeah. And that would be kind of cool. But I mean you've got to hire security probably right oh yes, and then you have probably general admission. So like some people are going through, there I'm assuming, yeah, I mean, that's got to be.

Speaker 4

So to your point, this one day we're probably employing over 1,000 people per day. Ancillary the whole thing. I mean it's a lot of moving parts to it.

Speaker 3

And then you know, any crew that we bring in we're also providing housing and so there's all of that revenue that's coming in to support hotels and rentals and stuff.

Speaker 2

How many people are you expecting and how many does the venue like see?

Speaker 3

So right now we're projecting for 8,000 people a day.

Speaker 1

Wow, that's awesome. That's a big event.

Speaker 2

That's a big event. We're going to go see it. We've got to check it out. I've got to see Bobby and Chaps.

Speaker 4

Yes, I have some Ram Chaps. Actually we can take a photo.

Speaker 2

What are Ram Chaps?

Speaker 4

Like Ram trucks or Ford.

Supporting Charities and Community

Speaker 2

They're actually black and. You would look so cute.

Speaker 1

Selling me out over here.

Speaker 2

Maybe I can get you on a bull.

Speaker 1

I don't know about the Chaps, but I'm definitely sold. I think I'm going to my first rodeo this couple weeks here. I'm looking forward to it. I mean, you guys seem like you're putting on a great event. So anybody listening or watching this where can they find tickets? How can they find out more about this event? I mean, where do they go to kind of contact you guys?

Speaker 3

Yeah, I mean our website is very easy. It's wwwdesertrodeocom. You can follow us on social at the Desert Rodeo. You know we try to put some good content out and then we're going to be running some really fun promos. You know we're really to be running some really fun promos. You know we're really grateful to Desert Wraps. They are wrapping two of our vehicles.

Speaker 2

They did my car, I did the camouflage.

Speaker 4

Oh yeah, cody's awesome, he's going to do it.

Speaker 3

And we are doing some really fun promos with our cars driving around town. Oh sweet, that's great.

Speaker 4

That's smart We've wrapped our own personal vehicles. That's great, that's smart We've wrapped our own personal vehicle.

Speaker 2

So it's like we're going pretty hard with this thing Going hard. Yeah, you got to get a sun bus.

Speaker 4

Oh, yeah, right.

Speaker 2

A sun bus yeah.

Speaker 4

That would be sick.

Speaker 2

And a big horse on there, not horse Bull, I want a bull Bull. Oh let's do.

Speaker 1

Can we do running with the bulls?

Speaker 2

yeah, that'll be the talk about a adrenaline rush. Oh my god, better drink some red bull before you start. Before you start doing that yeah or tequila yeah, you won't feel a thing no, he's the pain yeah yeah we're really excited.

Speaker 3

I I think in our community we know that there's people that are so excited. We were in Dave's wrapped truck on Highway 111 the other day and somebody was like we rolled down the window and he was like I got my tickets. He was like what events are going to be there? He was so excited. He's kind of like a veteran rodeo attendee, but we think that there's going to be so many people that think that this event is really cool and they're going to come and they're going to do something that they've never done before.

Speaker 2

Well, and I was thinking like you've got people at Stagecoach that are like camping, right, and then if they want to get out and kind of do something else and I'm sure a lot of you know that would be kind of a nice crossover and it's not that far away, so it kind of makes sense, right to do that.

Speaker 1

I'm looking forward to it. I am too. I'm looking forward. I'm not a rodeo person. I'm not a rodeo guy. California dude Never thought to ever go to a rodeo.

Speaker 4

He's a football guy, yeah.

Speaker 1

I'm a football we're a football family, but you guys have put together an event that I don't think we can miss. So I think I'm definitely going to be buying my tickets because I think it's going to be fun. Take the kids, take the grandkids out there and just let them kind of experience something new. That seems like a lot of fun.

Speaker 2

Yeah, it's pretty cool. I thought of another question. So how many bulls are going to be there? And I mean, what is the like longest person to ride the bull? I don't know.

Speaker 4

So, typically, okay, you want to hold on for eight seconds. That's what you have to do and that's not easy. Eight seconds goes really quick, but not on a bull, right. So that's what they want to do and the way that the arena is set up. So when you come in, you're going to see all of the livestock while you're walking in, which is really cool, and we call it the retail ranch, which is like where you get the ticketing and you go in. The bars are there, the shopping's there, the shopping's there, the food's there. But you'll see professional bulls and all the horses and the broncs is basically they're bred for this. They're not injured. There's no misconception there. These things love it. They know where, they even know. So they come out of the chutes, right, like that's where you start. Shoot is where you leave, the rain is where they go and then the catching pin. They know exactly where it is all the time. It's like who does?

Speaker 1

the animals livestock they actually know where to go. Yeah, they've been doing it.

Speaker 2

They're professionals too they're bred, so then it's like a certain setup like that everybody just kind of does. There's a standard setup then for the the most part.

Speaker 4

yeah, I mean we've already changed it, probably more than our Reno. Our stock contractor said don't touch my fucking rodeo. That's right. Stop fucking with my rodeo.

Speaker 1

That's right. Don't mess with my stuff, yeah.

Speaker 4

So they're all typically the same thing, but it's always the shoots.

Speaker 2

It's always the catch pins and the arenas in the middle.

Speaker 1

Yeah, I, I would guess there's gonna be, at least 30 bowls at least. Oh my gosh really wow, and like how big are they? They're big. You've got like bowls are like a couple tons.

Speaker 2

Yeah, but like you have to have some that are bigger than others and some that are like right yeah yeah, these are the best of the best.

Speaker 4

They're massive animals.

Speaker 3

You do your drawing and then you find out who you get.

Speaker 4

Yes, don't get Widowmaker.

Speaker 2

When is the drawing there? I want to see their face reactions.

Speaker 1

You've got to live stream the drawing. That is another good point.

Speaker 4

Live stream it For our first year event. Not only do we have some amazing sponsors, but we got selected to be on the Cowboy channel too, which is really cool because you can actually we're broadcasting, oh is that on YouTube?

Speaker 2

Is that YouTube? It'll be live stream.

Speaker 4

It'll be live stream. So, like everybody that's in the stadium to say like you're going to be Live, stream. It's like going to an NFL game.

Speaker 1

It's real Legit man. It's not just a it's legit man, it's a legit sanction, you guys are doing it big time.

Speaker 3

Man, I'm excited, I'm excited, yeah well, you know, we didn't do it alone. No, our partners are so good we have, you know, our group, we have several of us and everyone has been working very, very hard.

Speaker 2

Yep. Oh my gosh, that is amazing, yep.

Speaker 4

That is amazing. Yeah, our one partner, cassie, she's in LA and Brett's in LA, and the other two, carlton and Tracy, they're here half the year. And then Alan is down here as well and he has an ice cream shop Nitro Infusions in La Quinta. So there's a lot of local businesses that are all coming together and putting this thing together.

Speaker 2

That's awesome man.

Speaker 1

That's awesome.

Speaker 2

I'm assuming, and I would not assume it. Well, you're going to probably have the news people there, right? Yes, so I mean, do they know ahead of time? Or like, how does that all come together?

Speaker 3

Yeah, so Cassie has a background in media and so she has been really really great with getting us connected with the best in the industry, so we have a really great PR team that has been getting us all of our media releases.

Speaker 4

Yeah, we're working with local too. We're doing a ribbon cutting on Thursday, the day before, so we'll have the local news media. I think Cassie's doing local news next week, commercials and the whole. Yeah.

Speaker 3

There's going to be ticket giveaways on Big 106.

Speaker 1

Oh nice, the country station, right yeah, that's on market, that's on market.

Speaker 4

Well, I'm excited.

Speaker 2

I don't know about you.

Speaker 1

Told you I'm excited to go on our first rodeo.

Speaker 2

Oh, I can't wait.

Speaker 1

It's going to be fun. We'll bring the kids.

Speaker 2

I'll have a ton more questions after it's a once in a lifetime.

Speaker 4

Heck yeah, we're going to have to do a follow up and be like did you see that guy?

Event Marketing and Final Thoughts

Speaker 3

When you come this year you'll never again be able to say you'll be like I went to the first Desert, rodeo. Think about what does? It mean, did you go to the first of the music festivals? I went to the first Coachella. I went to the first Coachella, so you're going to go to the first Desert Rodeo.

Speaker 1

I was in the mosh pit, the first one man Hell yeah, yeah. Rage Against the Machine. I was fighting with everybody in the mosh pit, that first year I was throwing elbows. I was in my 20s, so it was a little easier those days, oh yeah.

Speaker 4

It's a good party.

Speaker 1

But, you're right, that's something that's it just blows up.

Speaker 4

Yeah, hey, I was at that first one. Come get your t-shirts and hats so like we're like having like customized.

Speaker 2

You have Desert, rodeo, virgin.

Speaker 4

We are. We have all these like a bucking good time A bucking good time.

Speaker 3

Yeah, that's awesome.

Speaker 4

We have all these like yeah, we have a cool company coming out.

Speaker 3

We don't sleep, we're just always texting each other. Ideas they're inappropriate sometimes.

Speaker 1

Yeah, like reverse cowgirl, like this is the only way you should yeah Little Indie windows, but no, that's one of the events. Oh, my gosh Well we're kind of getting up against time, so we always like to ask our entrepreneurs one question before we kind of wrap up. Since you guys are entrepreneurs, what advice would you guys give to people that maybe want to start a company or even go into event planning, like you guys are kind of going into? What advice would you give somebody starting out that thinking that's something maybe they want to do?

Speaker 3

I'll start and then you can yeah, please I would say it's like my brains. Uh, you know, I would say, like you know, during this journey for the desert rodeo, there's times where it's really scary and and you just have to. Either you have to tell yourself like I believe in the vision and you know we got to make the right decisions, and and then push back, like, like, pull back when you have to pull back, but then also, like, keep moving forward.

Speaker 2

Sometimes you got to buckle down.

Speaker 4

Yeah.

Speaker 3

Yeah, and sometimes you got to lecture your husband Uh-oh, why Going?

Speaker 4

off the rails, Everything's good, All right. Advice you know, small business is not. It's extremely rewarding.

Speaker 1

It's very difficult, but you won't know until you do it.

Speaker 4

So you got one shot and just work your ass off and don't stop, because there's always somebody else behind you and as long as you do a better job and you're honest, I think being honest is probably one of the biggest things oh, yeah, just that's the biggest thing people can smell bullshit, yeah no pun intended I don't know, it's witty, yeah, no, so yeah, I think just being honest and being fair goes a long way.

Speaker 1

Absolutely, Absolutely Well. Thank you guys for coming in. I'm really excited.

Speaker 2

Yeah, we are so thrilled this all worked out and I can't wait to go and I'm going to tell all my friends about it, and you know the two I have. But you know, just go from there.

Speaker 1

And the arena signs. So I appreciate that. Yeah, put us down for two. So, yeah, we're excited. We're going to put the links in our bios and the episodes of the website so you guys can go out there and buy tickets, because this is going to be a must-see event, guys. So we appreciate you guys coming in. Yeah, and if you found some value in today's conversation, you know the routine like subscribe and follow and we'll see you next time on CV Hustle.