Marketing for Doctors Podcast
Are you losing revenue because patients aren’t converting into treatments?
Welcome to The Marketing for Doctors Podcast, hosted by Bob Miglani and featuring industry experts who uncover the secrets to effective patient capture and conversion.
Each episode is packed with actionable marketing strategies that specialty doctors can use to:
✅ Attract New Patients
Learn proven marketing techniques that help you stand out and reach the right audience, driving new patient interest.
✅ Convert Prospects into Paying Patients
Unlock strategies to build trust, overcome objections, and guide prospects through a seamless conversion process.
✅ Build Patient Loyalty and Generate Referrals
Discover how to create long-term relationships with your patients and encourage them to refer others, ensuring steady growth for your practice.
Stop leaving revenue on the table.
Subscribe to The Marketing for Doctors Podcast and start turning your practice into a revenue-generating powerhouse.
P.S. For more expert tips and resources, visit GetHoot.com.
Marketing for Doctors Podcast
How to Start Paying Off Your IPL
In Episode 14 of the Marketing for Doctors Podcast, host Bob Miglani shares proven strategies for optometrists to pay off their $100,000 IPL RF devices while simultaneously growing their dry eye business. Joined by his wife, Dr. Shefali Miglani, an optometrist who successfully transformed her practice, they provide valuable insights on innovative marketing techniques that drive practice success.
Key Takeaways from This Episode:
- The Psychology of Patient Interactions
Understand the psychology behind patient interactions and learn how to improve patient engagement through clear communication and effective patient education, ultimately fostering stronger relationships and higher treatment acceptance. - Educating Patients About Dry Eye Disease
Bob highlights the importance of educating patients on dry eye disease using structured methods like videos and personalized communication. These techniques help build trust and increase the likelihood of patients accepting treatments. - Adapting to the Changing Landscape of Patient Education
Discover how platforms like TikTok are shaping patient perceptions and decisions, and how optometrists can adapt their marketing strategies to stay relevant in the fast-evolving digital age.
Why You Should Listen:
- Structured Patient Education for Success
Learn how a structured, patient-centered approach to education can significantly increase treatment acceptance and contribute to revenue growth. Bob shares actionable tips to create a seamless patient experience from the initial exam to follow-up consultations. - Maximizing Revenue with IPL RF Devices
Explore how to effectively integrate IPL RF devices into your practice to maximize revenue. Bob explains how optometrists can optimize the use of these devices to generate growth in their dry eye business. - The Power of Social Media in Healthcare
Gain insights into the role of social media, particularly TikTok, in influencing patient behavior. Learn how to leverage these platforms to build trust, educate patients, and grow your practice.
Tune in to discover actionable marketing strategies that will help you maximize revenue while providing exceptional care to your patients.
