Marketing for Doctors Podcast
Are you losing revenue because patients aren’t converting into treatments?
Welcome to The Marketing for Doctors Podcast, hosted by Bob Miglani and featuring industry experts who uncover the secrets to effective patient capture and conversion.
Each episode is packed with actionable marketing strategies that specialty doctors can use to:
✅ Attract New Patients
Learn proven marketing techniques that help you stand out and reach the right audience, driving new patient interest.
✅ Convert Prospects into Paying Patients
Unlock strategies to build trust, overcome objections, and guide prospects through a seamless conversion process.
✅ Build Patient Loyalty and Generate Referrals
Discover how to create long-term relationships with your patients and encourage them to refer others, ensuring steady growth for your practice.
Stop leaving revenue on the table.
Subscribe to The Marketing for Doctors Podcast and start turning your practice into a revenue-generating powerhouse.
P.S. For more expert tips and resources, visit GetHoot.com.
Marketing for Doctors Podcast
Be an Educator, Spend Zero on External Marketing and Grow ft. Dr. Kim Friedman
In Episode 15 of the Marketing for Doctors Podcast, host Bob Miglani welcomes Dr. Kim Friedman, an accomplished optometrist and Vice President of Education and Scientific Affairs at PRN Vision Group. Dr. Friedman shares her inspiring journey in optometry and emphasizes the importance of reinvention and specialization to differentiate your practice and ensure long-term success.
Key Takeaways from This Episode:
- Successfully Integrating Specialties
Learn how to successfully integrate a specialty like dry eye management into your practice while overcoming challenges in staff training and patient education. Dr. Friedman shares practical advice on seamlessly incorporating specialized care into your offerings. - Internal Marketing for Practice Growth
Discover the power of internal marketing and how to leverage your existing patient base to grow your practice without incurring high costs for external marketing. Dr. Friedman provides actionable tips on strengthening relationships with current patients to drive referrals and repeat visits. - Enhancing Patient Interactions through Communication
Gain valuable insights into effective communication strategies that will help you engage with patients, build trust, and establish yourself as a trusted educator in your field. - The Role of Nutraceuticals in Dry Eye Management
Learn about the significance of nutraceuticals, specifically omega-3 fatty acids, in managing dry eye disease and how to position these treatments as foundational care for your patients' overall eye health.
Why You Should Listen:
- Differentiating Your Practice with Specialization
Focusing on specialized care, such as dry eye management, can help you stand out in a competitive healthcare market. Dr. Friedman discusses the challenges and rewards of implementing a new specialty in your practice. - Maximizing Patient Retention and Referrals
Learn how internal marketing can help grow your practice organically by leveraging your current patient base, eliminating the need for expensive external advertising campaigns. - Patient Education and Public Speaking Tips
Effective communication and public speaking are essential for establishing trust and positioning yourself as an authority in your field. Tune in to discover strategies for improving these skills and engaging your patients. - Nutraceuticals for Enhanced Patient Care
Find out how to incorporate nutraceuticals like omega-3s into your dry eye management treatments, enhancing your patients' overall eye health and positioning these solutions as an integral part of their care plan.
Tune in to hear expert insights and practical marketing strategies that will help you grow your practice and improve patient outcomes.
