Marketing for Doctors Podcast
Are you losing revenue because patients aren’t converting into treatments?
Welcome to The Marketing for Doctors Podcast, hosted by Bob Miglani and featuring industry experts who uncover the secrets to effective patient capture and conversion.
Each episode is packed with actionable marketing strategies that specialty doctors can use to:
✅ Attract New Patients
Learn proven marketing techniques that help you stand out and reach the right audience, driving new patient interest.
✅ Convert Prospects into Paying Patients
Unlock strategies to build trust, overcome objections, and guide prospects through a seamless conversion process.
✅ Build Patient Loyalty and Generate Referrals
Discover how to create long-term relationships with your patients and encourage them to refer others, ensuring steady growth for your practice.
Stop leaving revenue on the table.
Subscribe to The Marketing for Doctors Podcast and start turning your practice into a revenue-generating powerhouse.
P.S. For more expert tips and resources, visit GetHoot.com.
Marketing for Doctors Podcast
How to Build a Profitable Dry Eye Practice
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Most practices are not losing revenue because they lack technology. They are losing it in the gap between diagnosis and patient decision.
In this episode of the Marketing for Doctors Podcast, Justin Cholula from Hoot sits down with Dr. Todd Cohan, a leading dry eye specialist and medical director of Hoot Dry Eye Center, to break down the exact system his team uses every day to drive treatment acceptance without sounding salesy or overwhelming patients.
This is a practical, step by step conversation focused on what actually works inside a real practice.
You will learn:
- How to build a team-driven dry eye protocol that starts before the doctor enters the room
- What to say and what to avoid saying to increase patient understanding and trust
- Why separating the ocular surface exam is critical to driving acceptance
- How to use imaging and simple analogies to create patient buy-in
- The right way to introduce treatment without pushing technology
- How to handle the insurance objection and confidently position value
- Why most practices fail with new equipment and how to fix it with implementation
Dr. Cohan also shares a powerful mindset shift: dry eye is not a side service. It should be treated like glaucoma screening, a standard of care that protects long-term patient outcomes while unlocking consistent revenue.
If you already have the patients, the diagnosis, and the equipment but are struggling with conversion, this episode will show you exactly where the breakdown is and how to fix it.
This is not theory. It is a real-world playbook you can apply immediately.
