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#GOVCOM: It's a Vibe
For the people who live and breathe GovCon, #GovCom: It’s a Vibe brings you the conversations shaping the future of government contracting.
Hosted by Alexa Tsui, this podcast explores the real challenges, opportunities, and trends impacting the federal marketplace—from business growth and leadership to technology, innovation, and industry transformation.
Each episode features candid conversations with government and industry leaders, entrepreneurs, and changemakers who share their experiences, lessons learned, and perspectives on navigating the evolving GovCon landscape.
Whether you’re building a company, leading a team, supporting missions, or simply passionate about the industry, #GovCom: It’s a Vibe delivers the insights, connections, and conversations that keep the GovCon community moving forward.
Visit govforum.io to explore more shows from the FORUM Media Network and upcoming webinars featuring today's leading voices in GovCon, government, technology, and business leadership.
#GOVCOM: It's a Vibe
Stop Chasing RFPs: How Real Winners Shape the Entire Procurement Game
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Most defense contractors wait until the RFP drops to start their communications strategy. By then, says Mike Nachshen, it's already too late.
In this candid episode of #GovCom Unfiltered, host Alexa Tsui sits down with the president of Fortis Strategic Communications to unpack why treating communications as an afterthought is costing companies billions in lost contracts—and how the winning approach flips that script entirely.
Nachshen brings rare insider perspective to the conversation. As a former Afghanistan veteran and head of international communications for Raytheon's $16 billion Missiles & Defense division, he's architected messaging campaigns that have secured multi-billion dollar programs across four continents. His unconventional approach? Integrate strategic communications into the capture cycle from day one, not as tactical support but as competitive advantage.
In this episode, you'll discover:
- Why most companies get strategic communications completely wrong (and how it's costing them contracts)
- The methodology behind positioning your solution as the "natural answer" to industry challenges
- How to make the customer the hero of your story—not your company
- Real-world case studies from a $40 billion A-Cat 1 franchise program win
- Actionable strategies for shaping the entire procurement environment through narrative
Whether you're a seasoned GovCon professional or new to the defense contracting space, Nachshen's hard-won insights will challenge how you think about winning work in aerospace, space, and defense.
Resources mentioned:
- Strategic Insights Newsletter (free monthly)
- Fortis Strategic Communications
#GovCom Unfiltered brings you the unvarnished truth about government contracting communications, hosted by Alexa Tsui.
Episode Length: 34 minutes
Connect with FORUM
🌐 Website: https://www.govforum.io
💼 LinkedIn: https://www.linkedin.com/company/govforum
Connect with the Host
🎙️ Alexa Tsui: https://www.linkedin.com/in/alexatsui
Interested in more conversations on government contracting, federal technology, leadership, growth strategy, and the future of GovCom? Follow #GOVCOM: It's a Vibe for new episodes featuring the leaders shaping the federal marketplace.
