P&C Maverick: Unconventional Wisdom For Quantum Growth

The Art of Asking: Appeal to People's Self-Interest

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In this game-changing episode of P&C Maverick, host Craig Pretzinger explores the counterintuitive power of Law #13 from Robert Greene's "48 Laws of Power": When asking for help, appeal to people's self-interest, never to their mercy or gratitude. Craig shares insights on how to use the art of asking to gain influence, build relationships, and achieve your goals in the insurance industry.

Drawing on psychological research and real-world examples, Craig explains why appealing to people's self-interest is often more effective than relying on their mercy or gratitude. He shares strategies for identifying and aligning with others' desires, goals, and motivations, and using that knowledge to craft persuasive and mutually beneficial requests.

Craig also discusses the importance of reciprocity and value creation in the art of asking. He shares tips for building genuine, two-way relationships based on mutual support and shared success, rather than one-sided favors or obligations.

Whether you're an agency owner looking to gain buy-in from your team, a producer seeking to influence prospects and clients, or an industry leader working to drive change and innovation, this episode will equip you with powerful tools and insights for mastering the art of asking.

Key Takeaways:

  • Understanding the psychology behind Law #13 and why appealing to self-interest is often more effective than relying on mercy or gratitude
  • Strategies for identifying and aligning with others' desires, goals, and motivations
  • Tips for crafting persuasive and mutually beneficial requests that inspire action and build relationships
  • The importance of reciprocity and value creation in the art of asking
  • Real-world examples of how successful insurance professionals have used Law #13 to gain influence and achieve their goals

Tune in to this transformative episode of P&C Maverick and discover how to master the art of asking for influence and success in your insurance career.

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Craig Pretzinger
The Insurance Dudes

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