We pressed pause on the podcast mic to fix the machine—and it worked. After a year spent turning the business inside out, we’re back with a clearer purpose: build gear that sparks real sensation, show it face to face, and put fun at the centre again. From a humming 3D print farm to sold-out ring racks, we share how making in-house gave us control, speed, and the courage to try ideas that only make sense when you can iterate fast and listen to your community in real time.

We trace our path from tiny fetish fairs—just a table, a few boxes, and a lot of explaining—to a 21-year milestone in sex tech. Those early Sundays taught us everything: how consent shapes a demo, how education unlocks pleasure, and why seeing a sceptical look turn into a grin is worth the work. Growth pulled us into efficiency and scale, but we missed the spark that started it all. So we shifted back, choosing craft over catalogue, clarity over hype, and live demos over guesswork. That reset sets the stage for our next move.

We’re heading to Altitude Intimates in Las Vegas, one of the biggest trade shows in the US, with the same mission we had on day one: help people feel what great electro play can be. Caz joins me, and we’re bringing Ian and Rachel from Joanne’s Reviews, who know our devices from retail counters to bedroom testing. Expect honest stories from the floor, practical tips for safe and thrilling demos, and a few guarded hints about what’s in the pipeline. We won’t release until it’s ready, but we’re not showing up empty handed. If you want the unfiltered journey—the wins, the wobblies, and the jet lag - come along with us.

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"I make sex toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. Creating E-Stim Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store