Most people who deal with E-Stim Systems never speak to me. They speak to Kay. She runs our sales, answers the phones, handles the emails and the live chat, and quietly built the wholesale side of this business from nothing. So for once I handed the microphone to the person who actually does the talking.

We recorded this in a hotel room in Barcelona, the night before a trade show, with a brew and no real plan. Remember Victor Kiam? The man who tried a Remington and was so taken with it he bought the company. "So impressed, I bought the company," as he put it. Kay's version went a bit differently. She turned up in 2006 as a customer, bought a Series 1, came back for a remote, made a glib comment about why nobody stocked us in shops, and then talked her way into getting us into shops. She didn't quite buy the company. She just helped build the wholesale side of it from nothing, and put up with me and my little black book for the best part of twenty years.

We get into the bits nobody tells you about this trade. The Dragon's Den moment where a store manager told us we'd never survive. They're gone. We're worldwide. Why you can't just double your money on adult products. What actually makes a stockist sell, and why it's never the margin. The nervous customer who walked past the shop three or four times before he came in. The Python that US customs flagged as an endangered species. And how a company this small keeps innovating with no development team, no design house, and no crowdfunder in sight.

Kay also talks, in her own words, about coming out as trans during lockdown, and what changed from Mick to Kay. We're putting this one out in Pride Month. That felt right. You'll notice we didn't make a song or dance about it, and that was deliberate. It's her story, told her way.

Next month, the machines take over. That's the second Tuesday of July.

You'll find E-Stim Systems wherever you care to look, and the podcast wherever you're listening to this right now. Give it a follow, and as always, be safe and have fun.

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store