Take The Leap
Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.
Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns!
Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure!
So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!"
Take The Leap
#114: How to Simplify Marketing When You’re Under-Resourced
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In this recap episode, Ashlan and Tory debrief their conversation with Liz Ruf of Elizabeth Ruff Consulting and pull out the big entrepreneurship lessons: building a business for freedom, staying adaptable through market shifts, and why mission-driven work is getting hit hard by funding realities. They also talk nonprofit board accountability, simplifying marketing when resources are tight, and why not every entrepreneur needs to scale.
If you’re a small business owner or nonprofit leader trying to do “all the things” (and feeling like you’re losing your mind), this episode will help you refocus on what actually matters, plus how to build a business model that fits your real life.
Key Takeaways:
- Entrepreneurship is “reinvention on repeat.” Markets shift, funding changes, tech evolves, and your business has to evolve with it.
- Nonprofits are in a catch-22: they need stronger storytelling and fundraising right now, but budget cuts and staff reductions make execution harder.
- Simplify your marketing to what you can actually sustain. Go deeper on fewer platforms instead of spreading thin everywhere.
- Nonprofit boards need to carry their share, especially in fundraising. If a board approves a deficit budget, the board should be part of the solution.
- Not everyone needs to scale. A sustainable, values-aligned business is a legit goal, even if startup bros disagree.
This episode references our conversation with Liz Ruf, episode #113 on Apple Podcasts, Spotify, and YouTube.
Host information:
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- With Ashlan:
- With Tory:
The Course:
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
Sign up here: https://www.taketheleap-today.com/the-course
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