Take The Leap

#116: How to Protect Your Business from Email Scams and AI Spoofing

Victoria Proppe & Ashlan Glazier-Anderson Season 3 Episode 30

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0:00 | 31:36

In this recap episode, we unpack our conversation with cybersecurity expert Brady Helkenn and the sobering reality that small businesses are not too small to be targeted. From spoofed emails and AI-generated voice scams to password overload and platform dependency, this conversation is your reminder that tech disasters rarely happen because you’re “bad at tech,” they happen because you’re busy.

We reflect on the practical steps entrepreneurs can take right now to reduce risk, protect client data, and stop running their businesses on autopilot when it comes to security.

If you run a business online (and let’s be honest, you do), this episode will help you think more strategically about cybersecurity, digital risk, and why diversifying your marketing platforms isn’t optional.

Key Takeaways: 

  • Most tech disasters happen on autopilot. Scams work because you’re distracted, not because you’re unintelligent. Slow down before clicking.
  • Small businesses are prime targets. Hackers often go after smaller companies because the security gaps are easier to exploit.
  • Two-factor authentication is non-negotiable. Add it everywhere, especially for financial accounts, email, and social platforms.
  • You don’t own social media, you’re renting space on it. If your Instagram gets hacked or shut down, what’s your backup plan? Build an email list and own your website.
  • Client access = extra responsibility. Freelancers and consultants must treat client logins and data like gold.

This episode references our conversation with Brady Helkenn, episode #115 on Apple Podcasts, Spotify, and YouTube. 

Host information:

  • Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
  • Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies

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The Course: 

The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.

Sign up here: https://www.taketheleap-today.com/the-course 

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