Take The Leap
Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.
Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns!
Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure!
So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!"
Take The Leap
#120: When a Business Pivot is Actually a Homecoming
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In this response episode, Ashlan and Tory debrief their conversation with returning guest Dusti Arab and reflect on what it really looks like to pivot a business into deeper alignment. They talk about Dusti’s evolution from marketing work into community-centered food growing through Hearth & Hollow, and how that shift was not a random reinvention so much as stepping fully into work that matches her values.
They also unpack why community is more than a buzzword right now, how local action can be a real form of resistance, and why pivots in business often come from paying attention to what keeps pulling at you. Plus: networking in Vegas versus Portland, garden dreams, and the usual media recs.
If you’ve been feeling the nudge to change direction in your business, this episode is a good reminder that a pivot does not mean you failed. It often means you finally listened.
Key Takeaways
- A pivot can be alignment, not abandonment. Dusti’s shift into Hearth & Hollow shows how a business evolution can build on everything you already know instead of tossing it out.
- Your past work still counts. Marketing, relationship-building, and community skills all transferred into Dusti’s new venture in a meaningful way.
- Community really is the strategy. Whether that means growing food, showing up locally, or simply knowing your neighbors, local connection matters.
- You do not have to do everything. Everyone’s role in community care and resistance will look different, and that is okay.
- In-person connection still matters. Networking, collaboration, and shared spaces keep opening doors, even when schedules get messy.
This episode references our conversation with Dusti Arab, episode #119 on Apple Podcasts, Spotify, and YouTube. You can catch our first episode with Dusti #060.
Host information:
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- With Ashlan:
- With Tory:
The Course:
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
Sign up here: https://www.taketheleap-today.com/the-course
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