Take The Leap
Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.
Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns!
Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure!
So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!"
Take The Leap
#121: The Audience-Building Strategy Most Entrepreneurs Skip
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If you’ve ever thought, “I just need better marketing”… this episode might lovingly call you out. We’re joined by returning guest Megan Eckman, founder of Fat Cap and creator of PDX Spellbound, to talk about the step most entrepreneurs skip and why it’s costing them time, money, and momentum.
Spoiler: it’s not your logo, your website, or your ads. It’s your audience. Megan breaks down why building a fan base before you launch is the difference between crickets… and a stadium full of people ready to buy. We also get into her new subscription-based storytelling business (honestly, we’re obsessed), how she’s monetizing from day one, and why “passive income” is mostly a myth.
Key Takeaways:
- You don’t have a marketing problem…you have an audience problem. If you don’t know who you’re building for (beyond vague demographics), nothing you do will consistently convert.
- Build the fan base before the launch, not after. Waiting until you have a product to “start marketing” is backwards and one of the biggest reasons launches flop.
- Loyal super fans beat a larger audience. You don’t need thousands of people, but you need the right people who are engaged, invested, and ready to buy (and tell others).
- “Passive income” is mostly a fantasy. If you don’t care about the people you’re serving, it shows, and no amount of funnels or ads will fix that.
- Marketing without a foundation = wasted money. Running ads or pushing content without knowing your audience is basically lighting your budget on fire.
- Engagement is a two-way street. A real audience isn’t just consuming. They’re interacting, responding, and feeling like part of what you’re building.
- Not all networking is created equal. If you’re in rooms full of people just like you, you’re not finding clients, but you can make industry friends.
- You need to know where your people actually are. The right rooms (online or in-person) matter more than the number of rooms you’re in.
- Consistency beats intensity. Whether it’s content, networking, or audience building, doing it regularly over time is what creates real traction.
Guest & Host Information:
- Guest, Megan Eckman, Founder of Fat Cap Design and Creator of PDX Spellbound
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect with Megan:
- Join PDX Spellbound: https://pdxspellbound.com
- Website: https://www.fatcap-design.com
- Find Your First 100 Fans strategy session: https://www.fatcap-design.com/find-your-fans
- Instagram: https://www.instagram.com/pdx_spellbound
- Listen to The Awkward Handshake, a new podcast: https://www.buzzsprout.com/2574078
The Course:
The Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur.
Sign up here: https://www.taketheleap-today.com/the-course
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