Take The Leap
Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.
Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns!
Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure!
So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!"
Take The Leap
#125: Building a Values-Driven Agency with Nick Footer
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Nick Footer, CEO of Intuitive Digital and self-proclaimed “Cultivator of Happiness,” joins us to talk about building a purpose-driven marketing agency, navigating economic uncertainty, and why AI isn’t killing SEO, it’s reshaping it. From growing up in a family of entrepreneurs to leading a B Corp-certified agency, Nick shares honest insights about risk, scaling, and what it actually takes to sustain a values-based business.
If you’re a service-based entrepreneur, nonprofit leader, or marketing nerd trying to make sense of AI, automation, and today’s shifting economy–this episode is packed with practical wisdom and real-world perspective.
Key Takeaways:
- Don’t scale before the revenue is real. Hiring and expanding before contracts are signed can create years of financial stress. Your growth should follow confirmed demand.
- AI isn’t replacing marketing strategy–it’s changing it. Businesses now need to optimize for SEO, AEO (AI Engine Optimization), and GEO (Generative Engine Optimization).
- Automation isn’t always your friend. Blindly trusting automated ad campaigns can lead to inflated “conversion” data that doesn’t translate to real revenue.
- Purpose still matters in tough markets. Being B Corp certified and values-driven isn’t just branding–it shapes how you build culture, serve clients, and make decisions.
- Marketing budgets are tightening–but strategy matters more than ever. The businesses that survive downturns are the ones that get focused, track attribution, and adapt quickly.
Guest & Host Information:
- Guest, Nick Footer, CEO of Intuitive Digital
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect with Nick:
- Website: https://intuitivedigital.com/
- LinkedIn: https://www.linkedin.com/in/nickfooter/
Connect with us:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- Find Ashlan on Instagram & LinkedIn:
- Find Tory on Instagram & LinkedIn
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