Take The Leap
Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.
Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns!
Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure!
So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!"
Take The Leap
#147: What Small Businesses Need to Know About International SEO & Multilingual Marketing
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Christina Spaulding, founder of Manzanita Marketing, shares how repeated layoffs throughout her career ultimately led her to entrepreneurship. After experiencing firsthand how quickly job security can disappear, she decided to bet on herself and build a business focused on SEO, content marketing, website development, and helping organizations grow their online visibility.
In this conversation, Christina discusses the realities of entrepreneurship, the importance of continuous prospecting, and the often-overlooked opportunities that exist in international and multilingual SEO. She also shares practical advice for small business owners looking to improve their online presence and reach new audiences.
If you've ever wondered whether entrepreneurship could offer more control over your future, this episode offers an honest look at the challenges and rewards of building your own business. Christina provides actionable SEO insights, explains how businesses can identify opportunities in multilingual markets, and shares valuable lessons about resilience, networking, and creating opportunities through consistent relationship-building.
Key Takeaways
- Job security is often an illusion, making entrepreneurship an appealing path for many professionals.
- Building a business allows you to create the workplace culture and opportunities you wish existed in previous roles.
- Always be prospecting and nurturing your professional network, even when business is strong.
- Your network requires ongoing maintenance and relationship-building to create future opportunities.
- Entrepreneurs should avoid taking client decisions and business setbacks personally.
- Saying "yes" to opportunities that feel intimidating can lead to significant personal and professional growth.
- International and multilingual SEO can unlock entirely new markets and customer segments.
- Website traffic patterns and customer inquiries can reveal opportunities for multilingual content.
- Market research is essential before expanding products or services into new countries.
- A strong SEO foundation starts with site speed, technical health, and asking the right questions of your marketing team.
Guest & Host Information:
- Guest, Christina Spaulding, CEO of Manzanita Marketing
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect with Christina:
- Visit her website: https://manzanitamktg.com/
- Follow Manzanita Marketing on LinkedIn: https://www.linkedin.com/company/manzanita-marketing/
- Follow Manzanita Marketing on Facebook: https://www.facebook.com/manzanitamktg
- Follow Manzanita Marketing on Instagram: https://www.instagram.com/manzanitamktg/
Connect with us:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- Find Ashlan on Instagram & LinkedIn:
- Find Tory on Instagram & LinkedIn
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