Take The Leap
Take the Leap is the podcast where we get real about the rollercoaster that is entrepreneurship and life.
Sure, some folks make running a business look like a walk in the park, but let's be honest – it's more like a wild ride through a theme park with unexpected twists and turns!
Join us your co-hosts, Victoria & Ashlan, as we spill the beans on our own real-life experiences and shine a spotlight on some amazing guests. From the highs of success stories to the lows of epic failures, and hey, we'll even throw in some cringe-worthy, laugh-out-loud embarrassing moments for good measure!
So buckle up and tune in every week for a dose of raw, unfiltered truth about what it's really like to chase your dreams and build a business. Whether you're a seasoned entrepreneur or just dipping your toes into the startup world, we've got something for everyone. Even if it's just to make you think, "I'm so glad I didn't do what they did!"
Take The Leap
#148: The Best Marketing Strategy is Still Nurturing Relationships with Your Network
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this solo reflection episode, Ashlan and Tory revisit their conversation with Christina Spaulding and discuss the realities of career instability, entrepreneurship, and building a sustainable business. Christina's story of experiencing multiple corporate layoffs sparks a conversation about why so many entrepreneurs ultimately choose to create careers they control themselves.
The episode also explores the importance of consistently nurturing your professional network, staying visible even when business is thriving, adapting your marketing as your audience evolves, and finding opportunities hidden within your website analytics.
If you've ever worried about layoffs, inconsistent client work, or how to build a more resilient business, this episode offers practical advice on creating stability through relationships, visibility, and intentional marketing. It's a reminder that long-term business growth comes from consistently showing up, even during your busiest seasons.
Key Takeaways
- Corporate jobs can feel secure until they suddenly aren't, which is why many entrepreneurs choose to build careers they control.
- Business owners should continue prospecting and nurturing relationships even when their schedules are full.
- Networking is a long-term investment that often pays off months after the initial connection.
- Keeping your network updated on changes in your business helps create new opportunities.
- Website analytics can uncover unexpected opportunities, including the need for multilingual content.
- Search behavior and customer inquiries can reveal underserved audiences.
- Marketing strategies should always be tailored to your specific audience rather than following a one-size-fits-all approach.
- Visibility compounds over time, making consistent community involvement incredibly valuable.
- Systems and organization become even more important as your business grows.
- Building rest into your schedule protects your creativity and helps prevent burnout.
This episode references our conversation with Christina Spaulding, episode #147 on Apple Podcasts, Spotify, and YouTube.
Host information:
- Co-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX Marketing
- Co-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing Strategies
Connect:
- On YouTube: https://www.youtube.com/@TaketheLeap-Today
- On Instagram: https://www.instagram.com/taketheleap_today
- With Ashlan:
- With Tory:
Like our content? Be sure to subscribe and review!
Want to keep in touch?
Find us on:
Youtube
Instagram
