Lagos Business School Management Hub (Insights Edge Podcast)
Welcome to Insights Edge Podcast, your exclusive gateway to understanding the intricacies of the African business landscape! Prepare yourself for captivating and insightful discussions with distinguished management scholars, industry thought leaders and corporate titans. In every episode, we dive deep into cutting-edge insights and gain insider tips on thriving in today's dynamic and complex market. Get your pen and paper ready!
Explore more at https://managementhub.lbs.edu.ng
Lagos Business School Management Hub (Insights Edge Podcast)
Cross-geographic Marketing; What you need to know
In this episode, dive into the world of cross-geographic marketing with the esteemed Idy Enang. With over three decades of experience in leadership roles across Africa, Idy shares invaluable insights on navigating the complexities of marketing across different regions. From his transformative work with global brands like Coca-Cola, Cadbury, L'Oréal and Samsung to his current role as CEO of Corporate Shepherds Limited, Idy offers practical strategies and expert guidance for corporate executives aiming to thrive in the dynamic arena of cross-geographic marketing. Listen in to acquire actionable tips and inspiration for enhancing your marketing endeavours across borders.
https://managementhub.lbs.edu.ng/