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The Konnection Hub
The Konnection Hub
Ep 7: 4 Years in Business Brings a Few Lessons
Ever wondered how to ensure your business stays true to its core values while scaling effectively? Join me as we celebrate the 4 year milestone of Konnect and share transformative entrepreneurial insights that can redefine your journey.
I hope you enjoy this episode.
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Hi and welcome to the Connection Hub podcast. My name is Cassandra and I'm so happy that you're here. This is a space where we are having real conversations with real entrepreneurs. We aren't here to sugarcoat the realities of being your own CEO. We are all about raw, uncensored conversations that dive into the triumphs, struggles and secrets of real-life business owners. I'm so happy you're here and I hope you enjoy this episode. Hello everyone and welcome to the Connection Hub podcast. My name is Cassandra and I'm your host.
Speaker 1:Today we are drinking a little bit of lemonade out of a wine glass because why not? Today is officially the four years that Connect has been in business. It is my four year anniversary and we are celebrating. I'm so, so excited and so honored to have served the clients that I have to, have made the connections that I have, truly so blessed to have the business that I've built today, and I literally can't do it without you guys. So cheers to us, thank you, thank you, thank you for four years. I am so honored.
Speaker 1:And today's episode we are going to talk about the four lessons that I have learned so far in business. Now, as business owners, I'm sure many of us have a million different lessons that we've learned so far in business. Now, as business owners, I'm sure many of us have a million different lessons that we've learned, but I'm just going to share four. That kind of came to my mind as I was thinking about this podcast episode. So the very first lesson that I learned very early on in my business, and continues to come up here and there throughout my years in business, is that not every client is going to be for you and that's okay. Now, as business owners, we think we come from a place of scarcity. Sometimes, right, we think, oh my gosh, if I don't take on this client, there's going to be no more clients, I'm not going to have enough clients, I'm not going to have enough income, I'm not going to make it, there's going to be nobody that wants to be my client. There's so many things that we tell ourselves right, and the reality is, is that not every client is going to be for you and it's probably for the best? There are going to be many clients that you run into, that don't feel aligned with you, that don't have things that you want, that you can't provide them the services that you normally provide every other client. It's okay. You don't have to be a chameleon to fit in with what everybody else needs. Stop those people pleasing tendencies and come back to yourself.
Speaker 1:Right Focus in what are your core values as a human being? How do those core values develop into your business? If you are someone who loves to be authentic in yourself, you strive for authenticity in your personal life, but then you go into your business and you become fake and you take on out of scarcity. That's a misalignment. If you are somebody who is passionate and excited and loves, loves, loves to be outspoken, and that type of person who just loves to be at the forefront of things, and then in your business you hide in the background, that feels inauthentic, that feels like there's a disconnect there. So you get to decide where are your core values as a human being and how do those play out within your business and how can you make sure that your clients have those core values? How can you assess each individual client that comes into your business, learn more about them, learn more about their business, who they are, what they stand for, and then decide from there if that feels like a good fit for you?
Speaker 1:Over the years I have had many clients where I've taken them on and something inside of my gut said you know what, I don't know that this is going to be a good relationship, or I'm not sure if you should take this person on. And I said you know what, I'm going to push past it. Maybe I'm overthinking it and in the long run, it ended up being a poor relationship, or it ended in a way that I wouldn't have wished it to end, or the client didn't pay me, or they didn't deliver on their end. There's lots of different things that I have learned through experience, when I had that gut feeling and I didn't trust it. Remind yourself that your core values, who you're showing up to be, is an important part of this process. And as you develop your core values and as you change those, as you develop your core values and as you change those, your clientele is also going to change, and that's okay. You don't have to fit inside of their box. They are coming to you for your services, your business. They need your help. So be authentically who you are, true to yourself and, trust me, the clients will be attracted to you rather than feeling that scarcity piece.
Speaker 1:Now, the second lesson I wanted to talk about was time management. In my personal opinion, in my personal experience, time management can truly make or break a business. I really wholeheartedly believe that when I think about how I show up in my own business, when I think about how my clients show up in their businesses and just watch entrepreneurs, in general, time management is one of the biggest things that you have to master. And you don't have to master it right away, because sometimes things take time. But time management is important because once you've kind of got that on lock, the rest of the tasks will fall into line right. Kind of got that on lock, the rest of the tasks will fall into line right.
Speaker 1:Once you understand where you're spending your time, once you realize what takes the most time in your business, once you have good systems and processes in place on the back end, you can scale your business to million dollar months if you want to. But if you don't have that system to scale on, your business is going to fall apart from the underneath piece right. When you build that solid foundation, when you build those solid habits, those solid systems, processes, management pieces, that is what you build your base of your business off of. So if you get really good at time management, organization, delegation, communication, those pieces are really going to be a solid foundation for you then to hire a team, use different systems and programs, learn how, what takes your time and what doesn't take your time and what you can leave on the table for somebody else to do. See where your time versus money value is coming in. Are you spending more time on this than it's worth in your actual value of your hour time?
Speaker 1:Once you kind of understand that in your business and you set yourself up for foundational success there, you can build a multi-million dollar company on top of that. Because you've set that foundation right, because you've laid out the groundwork to say, okay, I know how I use my time and this is how I can improve it and this is what I can delegate. I understand that communication is really really important when I delegate tasks and this is how I'm going to do that. I understand that my business making money is important to me as it is to everyone, and this is how I'm going to do that. I understand my core values and who I align with as clients, and that is what I'm going to project out. Once you start to understand those things, trust me, you can build a very, very successful business. So, number one not every client is for you, that's OK. Number two time management can truly make or break a business.
Speaker 1:My third lesson is social media is actually an amazing tool. It is an amazing tool. It is not the end all be all. It is not the hero of the world, and I, as a person who works in social media and has managed my business on social media, I know that to be true and I just want to share that message with you guys that social media is an amazing tool in your business to market, to advertise, to connect, to collaborate all of those pieces. I myself have built a business off of social media. I have helped my clients build 100,000 K months to $1 million months off of social media. I truly believe that there's so much potential when it comes to social media and it's not the only tool that you can use in your business. So, while social media is really, really good and I highly recommend it there's other tools and other pieces that you can put into play that will also help your business grow.
Speaker 1:Social media is a great place to connect with one another. I have met some of my great, great entrepreneur friends from all over the world on social media. I've never even hugged them in real life. I hope one day, but right now they world on social media. I've never even hugged them in real life. I hope one day, but right now they're on on social media. That's where I met them. We connect daily, weekly some of us, and we talk about entrepreneurship, where our business is going, what we love, what we hate, all of the things, and together we build a business that is successful. And we work off of each other. Instead of competing with one another, we work together to build a bigger business. We work together to collaborate and grow and develop with one another.
Speaker 1:Social media can be a great tool to get your message out there with the world and share who you are and how you're showing up. It can be a great tool for growing your business, and so I would love to just plug a little moment here that if you are struggling with social media, if you find it draining, if you find it difficult, if you don't have the time for it anymore in your business, those are all great things because it means that you need to offload that part of your business. Remember, we're going back to step two, that time management piece. How much time are you spending creating a piece of content that you're not necessarily proud of or excited about or lit up of? If that's the case, hire me, hopefully, but hire a social media marketer, hire a social media manager. We come in and we create that content for you. We do all your hashtags, your captions, your copywriting, all of those sales things that you need to do on your social media. We take care of it all so that you don't have to look at social media if you don't want to. You can unplug, take some time away and really focus on your business growth, your business initiatives, your clients, how you're supporting them, and really plug into that part of your business. And then, if you feel inspired and excited which oftentimes my clients end up telling me that they do once they've offloaded it to someone, suddenly they have a bunch of ideas for social media. You can come back to it and you can post as you please, rather than feeling you need to post because someone else doesn't have that ball for you on your team. So if you need somebody to help you with social media, if you want to better understand it, show up confidently and comfortably on social media, or you just want somebody else to handle it for you. Send me a message. I would love to chat more.
Speaker 1:All right, ladies and gentlemen, our number four lesson that I have learned in business, number four, is have fun and celebrate the heck out of your business. Celebrate, celebrate, celebrate. I think sometimes we get really, really focused in on the grind. Right, we're hustling, we're moving, we are trying to get shit done, but we forget to celebrate the wins. Right Back when we first opened our business, it was a dream to have a website. And now we have a website. Did we celebrate that? Probably not. It was a dream to have our first client. Did we celebrate them? Probably not. It was a dream to have a first $1,000 signed, paid in full person, a dream to hit 100K a year, a million dollars a month, whatever it is. There was always a dream to hit 100K a year, a million dollars a month, whatever it is. There was always a dream. There still is a dream. That's why we have vision boards and goalposts and all of these things, right. We have so many dreams that we just forget to celebrate as we go along. We forget that it's important to take a step back and say, hey, I did that thing, that was me, I did that. I hired somebody, I fired that client. I made 100K, whatever it is. I got my HST number. Here. Us ladies in Canada, like, let's freaking go.
Speaker 1:You forget to celebrate and have fun in your business. You get so focused on the day-to-day grind, you get so focused on producing for your clients, but what about the successes that you're having in your own business? Please, never, ever, forget to just make those a celebration. Here we are at four years and today I took the day off. Today I took the day off, and do you know what I'm doing today?
Speaker 1:I've recorded this podcast. This is live. I've recorded this podcast and I'm going to upload it for you guys. Then I've booked this podcast. This is live. I've recorded this podcast and I'm going to upload it for you guys. Then I've booked myself a content day shoot, which sounds so exciting for me. Maybe not for everybody, but I'm going to go to a studio, set up my tripod and take video, shoot content. I am ecstatic about it. Then later on I'm just going to relax, maybe go for dinner, maybe cheers it up, I don't know.
Speaker 1:But what I'm saying is that we forget to just slow down and celebrate where we're at and what we're doing. So? Number four celebrate the heck out of yourself and have so much fun in your business, because you deserve to have fun. The reason why you started your business is probably because you wanted to have fun, because you were sick of that corporate nine to five version of yourself and you wanted to just celebrate yourself a little bit more. Now I do have one bonus, bonus, bonus, bonus tip and this is showing up quite frequently in my life right in this moment and you know I was a big person, especially when I first started my business that the, the woo, woo quote unquote, the woo, woo version.
Speaker 1:I didn't know if I believed all the things, the manifesting, the, you know, all of that kind of stuff. I felt very reserved by it. I was a little like, oh, I don't know if that's really true Like how does that work, all of those things? And then every once in a while, I started to see it happen inside of my life, inside of my clients lives, and I thought, okay, well, maybe, but I never really honed in on it. I don't have a manifestation practice that I do. You know, I have people in my circle that sometimes tell me hey, you know what, right now is a really good time to manifest. You should probably start doing that. I've written down lists. I've done. You know some speaking around. You know manifesting my dreams and all of these things, but I've never really like honed in on it.
Speaker 1:And my bonus tip for you is to you know, whatever you believe, whether it's manifesting in the traditional sense or if there's some other version of that for yourself, say what you want a little more often in your life, right? We often focus, especially as women, on other people. Well, what do they want? How do they want? Where do you want to go for supper? I don't know you pick. We focus in on what everybody else wants and we sometimes don't hone in on ourselves and ask ourselves well, what do I want?
Speaker 1:Somebody asked me that last year and said you know, what do you want? And I thought I don't know if I've ever been asked that question in such a you know, blatant and direct way. What do I want? And it took me back a little bit because I didn't really know in that moment. I knew what I was doing. I knew my short-term goals. I knew you know where my business was heading. I knew what I was doing, I knew my short-term goals. I knew you know where my business was heading and where my life was heading, and I just well, what do I want? What do I want? What do I desire out of that? Not just what do I have, but what do I want. And so I would love for you to think about that as you're growing and building your business. What do you want when you sit down in five years? What do you want that to look like? Like, what do you want to be celebrating in five years? What do you want to be doing in five years, 10 years, 15, 20, tomorrow? What do you want?
Speaker 1:And so, when you start saying things that you want out loud, sometimes they happen in my head. I'm not going to lie to you, I've said things in my head and then the next day it's happened. But what do you want? You know an example of this, and oftentimes, as I've told my partner, I get small, small hits of intuition. And when I say that, I mean we are driving on the highway and my brain, or my intuition, says, hey, you should probably switch lanes right now. And my brain says, oh, I don't know, we're moving pretty good, you know. And so I don't. And then in 10 seconds or 20 seconds down the road we hit a, we hit a traffic issue and that lane breezes on by and I think, dang it, I should have switched lanes when I had that hit. I should have just did it.
Speaker 1:The other day I was laying in bed and I had a lot of problem with my sciatica. I've been sitting at the computer quite often the last few weeks and I was just really struggling with that area and I was stretching and doing all the things and I thought you know it'd be really great is that my yoga teacher, trudy, who I have gone to yoga pretty much, you know, twice a week for a long time, and I, you know I was like, oh, I really wish I could tell Trudy that our class tomorrow I could really use the sciatica stretch, like that lower body stretch. And then, lo and behold, we get into class and she says grab a strap. And when she says grab a strap, that means we are doing legs and hips and all of that area. And I thought, weird I was just thinking about that last night there have been many instances of very small things that my brain, my energy, is permitting out, saying I want this, and then it's showing up on my doorstep and saying, huh, okay, well, love that. Thank you universe, thank you God, whatever you believe in. So say what you want just a little more often. Understand who you are and what you desire, not just what other people desire for you. Thank you, guys, so much for being here.
Speaker 1:I would love to recap our five lessons today. Four lessons and a bonus. Number one not every client is for you, and that is okay. Number two time management will make or break a business. Number three social media is a great tool for your business. Number four have fun and celebrate often. And number five say what you want more often.
Speaker 1:Thank you, guys, so much for tuning in. I so appreciate all of your support over the years. You have no idea how much it means to me. Truly, I'm so honored and so blessed that I get to do the thing that I love every single day and help people all over the world. I have had over 100 clients served and millions of dollars in revenue for their business, and I, every day, thank you guys, thank myself, thank God for what has been put in front of me and the opportunities that have been placed in front of me, and so I want to thank you guys again.
Speaker 1:Tune in. I'm going to be here more often. I think I'm loving this new podcast situation. I'm excited to be back and excited to see how your business grows in 2025. Definitely check the links below for all of the updates, all of the things. If you want to watch the video on YouTube so you can see me and my new little space, please do and, as always, please like, subscribe, tell me all of the things, rate the podcast, share it on your social medias. That helps me, my business grow and, in turn, you guys as well. Thank you again so much. I look forward to hearing from all of you.
