Week 30: eCommerce Reimagined: Dynamic Content, Shopify Updates, and AI's Retail Revolution

Welcome to "The Checkout Point by blikket.co," your quick podcast on eCommerce! Hosts Max and Rachel share insights and trends. In Episode 30, we explore innovations to boost your eCommerce journey.

⚡ In Today’s Episode:
Today, Max and Rachel dive into the world of dynamic content and its significant influence on the shopper’s online experience. Learn how strategic personalization is not just enhancing engagement but revolutionizing it. They'll also explore the latest and future updates from Shopify for 2025, revealing how these changes will redefine retail online and offline.

Don’t miss discussions on:

• The expanding role of AI in eCommerce, from altering supply chains to tailoring personal shopping experiences.
• How mobile shopping and subscription models continue to evolve, becoming more integrated and user-friendly.
• Plus, uncover unique partnerships like Behr and Google introducing AI-driven solutions for picking paint colors, and the impactful aftermath of Amazon Prime Day across retail strategies.

🔑 Key Takeaways:

• 🌟 Explore how dynamic content is changing the eCommerce scene to attract and retain customers.
• 🛍️ Get a sneak peek at Shopify’s 2025 game-changing features.
• 📱 Discover how AI and mobile advancements are simplifying shopping and subscription services.
• 🤖 Learn how AI partnerships are creating innovative customer experiences, like choosing paint colors with Google.
• 📊 Understand the broader impacts of major events like Amazon Prime Day on retail strategies and planning.

📢 Stay Ahead of the Game!
Stay ahead in eCommerce by subscribing to "The Checkout Point" on your favorite podcast platform. Visit [blikket.co](https://blikket.co) for detailed articles and insights. Stay tuned with Max, Rachel, and "The Checkout Point" to elevate your eCommerce ventures.🚀

👉 Subscribe and tune in weekly on Blikket.co for your dose of eCommerce expertise and be sure to follow us for the latest updates and insights. Your next big opportunity starts here!

List of resources, suggested materials, and social media handles: 

• LinkedIn 
• Instagram  
• Twitter
• Facebook

Call to action & contact info 

• Our blog 
• Want to be a guest? checkoutpoint@Blikket.co

Transcript

Alex: 0:04

Welcome to the checkout point. Your quick dive into this week's e-commerce Boss with me, Alex, powered by Blikket. These 20 minutes pack, the latest trends, news, and insights. Let's navigate the digital marketplace together. Ready? Let's go.

Max: 0:27

Hey folks. What's up everyone? Welcome back to the checkout point by Blikket.co. I'm Max, and as usual, I'm slightly over caffeinated this fine morning,

Rachel: 0:36

and I'm Rachel just trying to keep up with Max's energy levels. We're so glad you're joining us. Can you believe we're already diving into the e-commerce roundup for week 30?

Max: 0:45

Time flies when you're having fun. And of course, staying on top of the e-commerce world today. We've got an exciting lineup coming your way, don't we, Rachel?

Rachel: 0:54

Oh, absolutely. First up, we'll break down the transformative power of dynamic content in e-commerce, thinking about how strategic personalization can really jazz up your online shopping experience.

Max: 1:06

Then we've got the scoop on Shopify's 2025 updates. Talk about changing the e-commerce game.

Rachel: 1:12

Oh, and speaking of transformative, I'm super excited that we just published that blog post about dynamic content, the key to winning over your shoppers.

Max: 1:21

Oh yeah, I was just reading it this morning. Loved your insights, Rachel. We're definitely diving deeper into that during this episode.

Rachel: 1:27

Thanks, max. After Shopify, we're exploring the wild world of mobile shopping subscription models and how AI is making waves there.

Max: 1:35

And speaking of ai, do not miss our segment on its revolutionary impact on everything from supply chains to personalized shopping experiences.

Rachel: 1:42

Then there's the colorful collaboration between Bear and Google. I mean, choosing paint colors with ai. Sign me up.

Max: 1:49

We can't forget about Amazon Prime day's, ripple effects on retail strategies. It's like the entire industry is on its toes.

Rachel: 1:55

To cap it all off, we'll look into the future of fandom and shopping with an exciting dive into new digital marketplaces and innovative tech solutions,

Max: 2:03

phh. That's a lot to cover. Remember folks, stick around for all these insights. Each segment is a peak into the future of buying and selling.

Rachel: 2:12

Couldn't agree more, max, whether you're a shop owner, a tech enthusiast, or just curious about where digital commerce is headed. There's something here for everyone. Stick with us right here on the checkout point. Let's get started.

Max: 2:30

Max, Rachel. Hey everyone. Max here, and today we're diving into something really cool from our own treasure trove. A recent blog post we dropped on Blikket.co. It's titled Dynamic Content, the Key to Winning Over Your Shoppers. And trust me, if you've ever shopped online or run an e-commerce site, you're gonna want to hear this.

Rachel: 2:50

Oh, absolutely Max. And the timing couldn't be better. Given how competitive online shopping is these days, the post really hits on a nerve. We've all felt that frustration of seeing shoppers leaving their carts behind. I mean, who hasn't been guilty of cart abandonment, right?

Max: 3:07

Guilty is charged. That's where dynamic content comes into play. It's literally shaping the way we create more engaging, responsive shopping experiences. The blog breaks down in simple terms how dynamic content can make or break your conversion rates.

Rachel: 3:23

Yeah. One of my favorite takeaways from the Post, and this was an eye-opener, is how dynamic content isn't just about personalization, which is what people usually think. It's also about being timely. The post talks about how the timing of when you show content can influence a shopper's decision just as much as personalization. It's not just what you show, it's about when you show it.

Max: 3:46

Exactly. And speaking of timing, there's another key point the post covers on urgency, like how dynamic content can highlight limited time offers or stock levels to kind of nudge shoppers towards making a quicker decision.

Rachel: 3:59

Right. That fear of missing out is a powerful motivator. Also, I loved the section about testing and analytics. It's one thing to implement dynamic content, but it's another to measure its impact and refine it. The post goes into how crucial it is to track what works, and just as importantly, what doesn't.

Max: 4:17

For sure. Without data, you're kind of shooting in the dark. And to wrap this up with a bit of a personal twist, Rachel. You were telling me about that time, you tweaked the homepage banner on your site to display different messages based on visitor behavior. Right? How did that go?

Rachel: 4:30

Oh, that experiment turned out to be a game changer by showing returning visitors products they'd viewed but hadn't purchased. Instead of just the generic new arrivals. My click-through rates soared. It definitely supports what we talk about in the blog. Tailoring the shopping experience can drastically shift user engagement.

Max: 4:49

That's awesome feedback to hear, and exactly the kind of practical insight our readers can benefit from. I think there's a lot to unpack and implement, whether you're big in e-commerce or even if you're just starting out.

Rachel: 5:01

Absolutely, and for anyone who's curious about digging deeper into this, you should definitely check out the full post visit blink it.co, or hit the link in our show notes.

Max: 5:09

Yeah, get into the nitty gritty of dynamic content and start transforming those shopper experiences. You won't regret the read, or better yet the results.

Rachel: 5:17

And while you're at it, experiment a little, play around with the concepts. Test them out. Who knows? You might just find your conversion rates climbing.

Max: 5:23

Couldn't agree more, Rachel. Keep experimenting and keep engaging those shoppers. So hopping right off from our chat about dynamic content, Shopify is making some pretty bold moves for 2025. First up, their SEO game is leveling up big time. They're really pushing to help stores drive more traffic. It's like turbocharging your car's engine, but for your online store.

Rachel: 5:51

I was just thinking about that. SEO is like the secret sauce for visibility, right? And with how crowded the e-commerce space is getting, you definitely wanna stand out. But here's what I'm wondering. How are they suggesting we juice up our SEO tactics now?

Max: 6:06

Good question. It's basically about being smarter with keywords, using more natural language that matches how shoppers actually talk and what they search for. It's that whole speak their language vibe, literally and figuratively.

Rachel: 6:20

That totally ties into what we discussed earlier with dynamic content. Seems like personalization is the golden thread through all these updates. Speaking of which, did you hear about the AI integration for customer service?

Max: 6:32

Yes, that's a game changer. Shopify is diving deep into AI for smarter support. It's like having a superhero sidekick for your store. This isn't just about answering questions faster. It's about understanding your customers on another level, predicting issues before they even arise.

Rachel: 6:51

Sounds super cool, but I'm not entirely convinced yet. Is AI really ready to handle the messy unpredictability of human emotions and queries, especially when shopping stress kicks in?

Max: 7:01

That's a solid point, but consider this. If AI can learn from mountains of data and adapt, that could mean fewer headaches for both the shop owners and shoppers. It's like when you nail a perfect gift for a friend that they didn't even know they wanted thanks to nudges from their past, likes and hints.

Rachel: 7:20

True, true. And speaking of ai, did you catch that scoop about Shopify teaming up with open ai? They're reportedly working on integrating Chat g PT for a checkout process. Imagine chatting with a bot that's smooth as butter while you shop.

Max: 7:34

Wait, seriously? That's like having a personal shopping assistant in your pocket. Say goodbye to clunky forms and hello to chatting your way through a purchase.

Rachel: 7:44

Exactly. And it's not just about convenience. This could really reshape customer expectations. Shopping online could start to feel like hanging out with a friend who knows exactly what you want.

Max: 7:54

Oh, I just have to jump in here. Shopify's not stopping there. They've put down new rules for using these AI agents. It's like setting the ground rules for a new player on the team.

Rachel: 8:03

Smart move on their part, keep things in check before they skyrocket out of control. But, but you know, all this tech talk makes me think about how it ties back to our next segment, e-commerce, market dynamics and trends. Like how will all these Shopify developments influence strategies for big sales events?

Max: 8:21

Definitely something to chew on with smarter SEO and AI integrations businesses could see a whole new level of engagement in sales. It's going to be interesting to see how this plays out, especially with challenges like mobile, a OV on big days, like prime day

Rachel: 8:35

for sure. It's all connected, isn't it? The better the shopping experience, the happier the customer and potentially the bigger the spend. It's a fascinating time for e-commerce.

Max: 8:44

Couldn't agree more. It's like watching a live experiment in digital evolution. So, Rachel, jumping right off from our chat about boosting traffic on Shopify. I was diving into some other e-commerce goodies and stumbled upon something super interesting about prime Day's mobile average order value or a OV. Get this. It's facing some real challenges.

Rachel: 9:10

Oh, I was just thinking about how mobile shopping is everywhere now. What's the snag they hit? Right.

Max: 9:14

Basically, despite more people shopping via their phones, the amount they spend in one go isn't quite keeping up with desktop numbers. It's a bit of a puzzle considering how glued we all are to our phones.

Rachel: 9:26

Huh. That's a bit surprising. I mean, I do a lot of browsing on my phone, but I guess when it comes to actually pulling the trigger on bigger buys, I tend to switch to my laptop. Maybe it feels safer or easier to see details.

Max: 9:41

Exactly. That's part of the crux. The smaller screen seems less, I guess, inviting for bigger shopping commitments plus. Typing in all your details is a game of finger gymnastics.

Rachel: 9:53

True. It's like, let me just get my magnifying glass in a stylus, but here's what I'm wondering. How do you see this impacting trends in mobile e-commerce, especially with AI tech lagging a bit behind in this space? Remember, we've seen billions on the line here.

Max: 10:07

Yeah. Speaking of ai, it's like there's this giant pot of gold sitting at the end of the rainbow, but nobody's quite figured out the best way to get there. There's huge potential to enhance mobile shopping experiences, make them smoother, more personalized through ai. Yet adoption rates aren't where you'd expect.

Rachel: 10:26

That brings us nicely into what we're going to explore next with AI and Walmart's supply chain. There's obviously a parallel here. If e-commerce can harness AI effectively, those mobile a OV figures could see a major uplift.

Max: 10:39

Totally. And not just big players like Walmart, but this could be a game changer for smaller e shops too. Switching gears a bit, but sticking with e-commerce, let's talk subscriptions. They're riding a high wave with a compound annual growth rate of 12.7%.

Rachel: 10:56

Wow. That's Hefty subscriptions seem like the perfect model for our Netflix generation. Huh? Sign up once, forget about it. And packages keep rolling in.

Max: 11:05

Exactly. It's the set it and forget it model. Grocery boxes, skincare kits, you name it. It makes you wonder how sustainable that growth is, right? I mean, how many subscriptions can one person need before they start canceling?

Rachel: 11:20

That's such a good point. It might become like app overload on our phones, just subscription fatigue. Wait, do you think that might push innovation? Maybe more personalized or flexible subscriptions?

Max: 11:32

Oh, absolutely. The more the market grows, the more creative these companies will have to get to grab consumer's attention. Plus integrating AI could help predict what kind of subscriptions you might like, or when you might be getting bored and offer you a shakeup.

Rachel: 11:47

So it's all circling back to AI again. Kind of like that meme. How do we fix this? AI always ai.

Max: 11:53

Exactly. But honestly, it's about finding that sweet spot where technology meets genuine consumer needs without just being a buzzword.

Rachel: 12:02

Right? And tying this into better use of data can really personalize the shopping journey. Whether that's deciding what new coffee blend you need in your subscription or smoothing out mobile purchases.

Max: 12:12

Couldn't agree more. It'll be fascinating to see how these trends evolve, but for now, it feels like e-commerce is still this wild frontier. With loads of opportunities and just as many challenges

Rachel: 12:24

for sure. It's all about staying tuned to these shifts and maybe even staying ahead of them.

Max: 12:33

So we just looked at how mega sale days, like prime Day are shaking up e-commerce, right? But get this Rachel. There's something super cool happening behind the scenes. Hint, it's not more sales, it's smarter systems.

Rachel: 12:45

Oh, max, you're talking about AI and e-commerce, aren't you? I was just reading how massive operations like Walmart are now deploying realtime AI across their global supply chains. It sounds like a game changer, honestly.

Max: 12:58

Exactly. It's like, imagine you're playing a video game and you've got these AI teammates who can predict every move of your opponents. That's kind of what Walmart is doing, but with packages and products instead of video game characters.

Rachel: 13:10

That's such a good analogy, max, and it's not just about predicting right. These AI systems help in automating tasks, which let's face it, can get pretty monotonous. I mean, think of the AI as a super helpful robot buddy in a warehouse picking items perfectly every single time.

Max: 13:28

I love the robot buddy idea, but you know what's even cooler? Other companies are catching on. Like Piera. They've launched what's called AI assistance, and these aren't just any assistance. They've made the first AI e-commerce operating system that basically lets businesses run themselves.

Rachel: 13:46

Wait, seriously run themselves. That's almost like having a virtual CEO.

Max: 13:51

I know, right? But here's what I'm wondering, Rachel. How does this all impact the actual humans working there? It's impressive. Sure. But I'm just picturing this futuristic movie where robots are running the show and humans are just chilling with smoothies or something.

Rachel: 14:06

Max only you would end up at smoothies. That's a valid point. There's so much potential. But with ai, like genic ai, taking roles in transportation and logistics, as you said it reshapes jobs, people might shift to more supervisory roles rather than hands-on tasks, you know?

Max: 14:23

Totally. And connecting this back to our earlier chat about mobile average order value during prime day, there's something interesting here with AI optimizing how products move and when they move. Maybe we're looking at even faster delivery times, which could boost how much people are willing to spend.

Rachel: 14:40

Oh, that makes perfect sense. Faster delivery, happier customers. Maybe even more spontaneous purchases because hey, it'll be here tomorrow.

Max: 14:48

Exactly. And speaking of making customers happy, next up we're going to dive into how AI isn't just revolutionizing warehouses and backend systems, but it's making shopping way more personalized. Like imagine walking into a virtual paint store and an AI color selection agent helps you pick the perfect shade for your room.

Rachel: 15:08

Oh, I can't wait to get into that. Understanding your favorite colors without mixing up 50 test pots sounds like a dream come true. Plus, it ties back into the efficiency and personalization angle we've been discussing with AI and e-commerce,

Max: 15:21

right? It's all about connecting the dots between smarter technology and better shopping experiences. But we'll save that deep dive for next time. For now, just picture your future shopping trips being a little less guesswork and a lot more. Wow, that was easy.

Rachel: 15:37

Well, I'm definitely looking forward to that. I mean, who wouldn't want shopping? Made that simple and personalized, right?

Max: 15:43

Absolutely. It's the future waving at us, Rachel, and it's about time we wave back. So, jumping right off from our chat about AI and Walmart's supply chain. There's another super cool update on AI in the retail space. This time it's about colors and paint. Can you believe it?

Rachel: 16:04

Oh, this sounds like it's right up my alley. I was just thinking about redoing my living room. What's the scoop?

Max: 16:09

Okay, so you know, bear the paint company. They've teamed up with Google to create an AI color selection agent. It's basically like having a super smart friend who knows everything about colors helping you out.

Rachel: 16:20

Wait, seriously? So you just tell it what vibe you're going for and it picks out paint colors.

Max: 16:25

Exactly. It's all about making those tough design decisions a bit easier. I mean, think about it, choosing the right paint color can be daunting. You're staring at like a million tiny color swatches in the store.

Rachel: 16:37

I know what you mean. Last time I tried to pick a color, I ended up with what I thought was a warm beige and it turned out to be more like hospital chic.

Max: 16:45

Oh no, not the look most people are going for, but here's the deal with this ai, it's designed to help avoid exactly that scenario. You describe what you want and it uses a mix of, you know, color theory trends and some pretty nifty tech to offer suggestions that won't end up looking bizarre on your walls.

Rachel: 17:02

That's fascinating. But here's what I'm wondering. How does it actually know what looks good? I mean, everyone's taste is a bit different. Right?

Max: 17:09

Great point. From what I've read, it seems to also consider the lighting in your room, existing furniture and things like that. Plus, I'd guess the more people use it, the smarter it gets. Learning from feedback and constantly improving, kind of like how Netflix recommends, shows you might like,

Rachel: 17:28

ah, that makes sense. So it's blending this big data approach with personal customization. I'm not entirely convinced yet, but it does sound like it could be a game changer for folks who get overwhelmed by decorating decisions.

Max: 17:41

For sure. And speaking of tech making, shopping easier, this kind of ties into what we're covering next about Amazon Prime Day. It's all about leveraging tech. To enhance the customer experience, whether it's choosing paint or grabbing the best deals.

Rachel: 17:56

Exactly. It's all connected. These advancements in AI are just making every step of our shopping and designing lives easier. Who knows, maybe one day AI will be planning our entire homes.

Max: 18:06

That would be something, I guess then I could blame the AI if my house ends up too quirky.

Rachel: 18:12

Right? At least it would take the guesswork out of decorating and shopping. Whichever way, the future heads, I'm here for this blend of tech and creativity.

Max: 18:20

Absolutely. It's all about making those choices a little less stressful and a lot more fun. So Rachel, we just touched on how AI is changing the game in retail with things like color selection tools. But speaking of retail, Amazon Prime Day really rocked the boat again with their four day bonanza this year, huh?

Rachel: 18:41

Oh, absolutely, max. It's like every year Prime Day sets new records. Remember how it used to be just a single day event? Now stretching it out to four days. That's a game changer for both Amazon and bargain hunters.

Max: 18:53

Totally. This is super cool because they're not just stretching the deals longer, but also broadening the impact. I mean, devices to dollars, everyone's gearing up their gadgets and savings.

Rachel: 19:04

Exactly. But here's what I'm wondering With Amazon going all out, the report from Constructors suggests other retailers might have left money on the table during this time. I mean, does everyone just wait for Amazon to roll out the red carpet now?

Max: 19:19

You know, that's a solid point. It's like being the little shop next to a supermarket. Sure, the supermarket drives traffic, but how do you make sure people pop into your little shop too,

Rachel: 19:29

right? I mean, it's daunting competing with a giant, but this becomes a critical moment for other retailers to innovate. Like why not create your own mini event or exclusive deals that sync up with prime day?

Max: 19:40

Wait, that's a brilliant idea. Playing the same game, but on your own turf. And hey, speaking of innovation after this, we're diving into some fresh e-commerce technology, stuff like that, new global e-commerce shop from BBC studios.

Rachel: 19:54

Oh, interesting. I wonder if they'll take some cues from these big sales days to ramp up their launch, but back to prime day, did you snag anything during the sale Max?

Max: 20:03

Rachel? I am guilty as charged. Picked up a cool new smartwatch. It was a steal, and it links very well to what we talked about in ai. Leveraging technology to enhance customer experiences, even in shopping.

Rachel: 20:16

That's a fun way to tie it all together. It's fascinating to see how integrated technology and shopping have become. Plus the overlap isn't just tech, it's also about creating those compelling marketing strategies.

Max: 20:29

Absolutely. And those strategies can make or break your sales event. It's not just about slashing prices, but how you engage with your customers. Draw them in.

Rachel: 20:37

Definitely. It's like setting the stage for a grand performance. Right. You want your audience or customers in this case to be thrilled, engaged, and ready to come back for more.

Max: 20:48

Well said. And whoever can master that art, whether during Prime Day or their own version of it, will definitely see the dollars rolling in. What a thrilling time to be part of this, huh?

Rachel: 20:58

Truly thrilling, max. I'm always curious to see what new strategies will pop up next year. Always keeping us on our toes.

Max: 21:04

Right you are. And that curiosity keeps things super interesting. Speaking of mind blowing deals and digital dazzle, from our last chat about Amazon Prime Day, have you heard about BBC studios launching this new global e-commerce shop for digital fandoms? It's quite the game changer.

Rachel: 21:25

Oh, absolutely, max. That reminds me of how fandom gear can be super hard to find, especially if it's from a niche show or a cult classic. Having a dedicated shop sounds like a dream come true for fans, but how do they plan to make it appealing to all these different fan groups?

Max: 21:42

Right. Here's the deal. They're tapping into that personalized approach. Like if you're a diehard fan of Dr. Who or Sherlock, you've got this one stop shop to grab all your merch. It's like imagine being able to buy your favorite shows merchandise straight from a store, curated by the show's creators.

Rachel: 22:00

Wow, that's actually really cool. It's like having a backstage pass, but for shopping. But here's what I'm wondering. Do they mention how they'll handle shipping all these goodies? We know from our last segment that logistics can make or break these e shopping sprees.

Max: 22:15

Ah, speaking of shipping, flipping over to DHL E-commerce, they're stepping up their game in the logistics field, but with a twist focusing on sustainable logistics. Pretty timely, huh?

Rachel: 22:25

Definitely. That's heartening to hear because honestly, the amount of packaging and waste from online shopping can be such a downer. What kind of innovations are they looking at?

Max: 22:35

Well, they're all about reducing carbon footprints and enhancing efficiency. Imagine using electric vehicles for delivery or optimizing route so trucks aren't just zigzagging all over town.

Rachel: 22:46

No way that would cut down on so much waste and emissions. Very sci-fi, but making it reality. I love it.

Max: 22:53

Oh, and talking about technology and e-commerce. Have you checked out Flowhub? They're launching this POS native E-commerce solution focused on, you won't believe this. Cannabis retail,

Rachel: 23:03

oh, jump in juniper berries. That's wild. In a good way though. A POS system that's tailored specifically for cannabis. That's super niche.

Max: 23:13

Exactly. It's all about giving those retailers the tools to grow. Pun intended. They're not just creating a point of sale system, they're integrating e-commerce right into it. So it manages everything from inventory to online sales, super streamlined,

Rachel: 23:29

smart cookies over there. And it fits right into what we talked about before with Amazon's push into every corner of e-commerce. Looks like every industry wants a piece of that online pie from mainstream to the most specialized markets.

Max: 23:42

Totally. It's like every week there's something new popping up and changing how we look at online shopping. Honestly, it's exciting to see where all this innovation takes us, especially with companies pushing for sustainability like DHL.

Rachel: 23:55

Absolutely. It's like technology meets responsibility gives you a feelgood vibe about where things are headed, doesn't it?

Max: 24:01

It sure does. Rachel. It makes you wonder what's next on the horizon for e-commerce. Wonders.

Rachel: 24:06

Well, I can't wait to see what's coming up. You know, these operations are getting more seamless and imaginative by the minute.

Max: 24:17

Wow. What a whirlwind of insights today, huh, Rachel? This whole dynamic content catching my attention. I'm telling you, it's like finding out there's a backdoor into the brain of your online shoppers.

Rachel: 24:29

Absolutely. Max. And those Shopify updates for 2025 are just as exciting. It feels like we're stepping straight into a sci-fi novel with AI making shopping as personal as talking to a friend. Imagine that.

Max: 24:42

If my AI starts cracking jokes like mine, I might have to reconsider who my friends are. Hey, just a reminder, that was all part of our wrap up for week number 30 on the e-commerce news front.

Rachel: 24:52

It's incredible to think we're already halfway through these episodes this year. And speaking of recaps, today's discussions from Shopify enhancements to the innovative world of paint shopping with AI at Bear. Just mind blowing,

Max: 25:06

oh, and can't forget how Amazon Prime Day is shaking up the retail world. It's like every year the stakes get higher and the deals get hotter.

Rachel: 25:13

It really challenges other retailers to step up their game. Now, if you enjoyed hanging out with us, we'd love it if you joined us again next week for more e-commerce news and yes, probably a few more of Max's terrible jokes.

Max: 25:24

Hey, they're not that bad, or, so my mom insists. Anyway, don't forget to drop by Blikket.co. For more cool resources and a deeper dive into all things commerce. Whether you're revamping your strategy or just curious about the latest trends, we've got something for you.

Rachel: 25:42

And before we catch you next week, let us say thanks for spending your time with us today. Whether you are listening on a morning commute or cramming some knowledge in during a quick break, we really appreciate you making us a part of your day.

Max: 25:55

Absolutely. We're here because of wonderful folks like you. So until next time, stay curious and keep exploring. We'll catch you in the next episode. See you later.

Rachel: 26:05

Bye everyone. Take care. I.