Week 33 - Mastering eCommerce: Customer Insights, Platform Battles, and Tech Trends Unleashed

Welcome to "The Checkout Point," the essential podcast for busy eCommerce professionals like you! This week, your favorite hosts, Max and Rachel, are ready to supercharge your business strategies with the latest insights and expert discussions. Whether you're a founder, marketing guru, or retail enthusiast, gear up for an invigorating dive into the cutting-edge developments shaping the eCommerce realm.

🎧 In this episode:
Max and Rachel kick off with a dynamic discussion on how truly listening to your customers can revolutionize your website's usability. They also tap into the pulse of current trends like Google’s fresh guidance on image landing pages, Elon Musk’s latest advertising innovations, and the heavyweight showdown between eCommerce giants like Wix and Shopify.

🔑 Key Takeaways:

• ✨ Customer Insights: Learn the transformative power of customer feedback on UX design.
• 📊 Platform Analysis: Get a comparative analysis of Wix vs. Shopify to strategize your platform choices effectively.
• 🌍 Global Market Dynamics: Discover how international tariffs are influencing digital strategy adjustments for major companies.
• 🤖 AI in Marketing: Unpack how AI and SEO advancements are simplifying life for digital marketers.
• 🎮 Gaming Meets Marketing: Explore innovative marketing realms in virtual gaming worlds.

Each episode is packed with actionable tips and the latest knowledge to keep you ahead in the fast-paced world of eCommerce. Remember to check out our latest blog post, "Voice of the Customer: The Key to Uncovering Hidden UX Issues", which pairs perfectly with this week's episode theme.

🌟 Don’t miss out on elevating your business strategies. Subscribe to 'The Checkout Point by Blikket.co', available on all major podcast platforms. For more insights, visit us at Blikket.co. Turn the trends into your triumphs — tune in now! 🌟

List of resources, suggested materials, and social media handles: 

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• Facebook

Call to action & contact info 

• Our blog 
• Want to be a guest? checkoutpoint@Blikket.co

Transcript

Alex: 0:05

Welcome to the checkout point. Your quick dive into this week's e-commerce boss with me, Alex, powered by Blikket. These 20 minutes pack, the latest trends, news and insights, let's navigate the digital marketplace together. Ready? Let's go.

Max: 0:27

What's up everyone? This is Max coming to you slightly over caffeinated as usual, ready to dive into the bustling world of e-commerce. Welcome to the checkout point by Blikket.co.

Rachel: 0:37

And I'm Rachel joining you for another packed episode. Hope your week's been as exciting as ours. We're here to bring you the freshest e-commerce trends and strategies straight to your ears. And guess what, folks? We're already at week 33.

Max: 0:49

Week 33. Can you believe it? Time flies when you're deep in the world of online shopping. Today we're kicking things off with a bang. Discussing how listening to your customers can dramatically change the game for your website Usability.

Rachel: 1:04

Oh, and speaking of which, I'm super thrilled. We just published that new blog post on our site, voice of the Customer, the Key to Uncovering Hidden UX Issues. I think it's gonna add a whole new layer to what we're chatting about today.

Max: 1:16

Oh, yeah, I was glued to it while editing. You crushed it, Rachel. Those real world examples were just spot on. We'll dig more into that in our first segment.

Rachel: 1:26

Then we've got some juicy updates on Google's latest advice on image landing pages and Elon Musk's grok response ads. It's shaping up to be a trailblazing week in e-commerce,

Max: 1:36

and you won't believe the comparisons we're diving into with giants like Wix and Shopify. It's like a superhero battle, but for e-commerce platforms.

Rachel: 1:46

Exactly. Plus, we'll navigate the turbulent waters of tariffs impacting giants like Under Armour and how these are reshaping online strategies.

Max: 1:55

Don't forget, we're also checking out Shopify's impressive Q2 earnings. There's some cutting edge tech and strategies we need to talk about

Rachel: 2:02

and ai. It's not just about robots taking over, right? We'll explore how it's actually revolutionizing marketing and SEO, making things a bit easier for all the sleep deprived marketers out there.

Max: 2:13

Last but not least, we'll dive into the merger of marketing and gaming ever shopped in a virtual world well. Brands like McDonald's and Shopify are making sure you will

Rachel: 2:25

so much to talk about. So little time. Let's get started. Here we go with the checkout point by blink.co. Week 33. Coming right up.

Max: 2:36

Hey everyone, have you ever scratched your head wondering why users bounce off your site at seemingly random spots? Well, if that's the case, you definitely need to check out our latest blog post over on blitt.co. It's called Voice of the Customer, the key to uncovering Hidden UX issues.

Rachel: 2:54

Oh, absolutely, max. It's a deep dive into how listening to your customers, like really listening can reveal the bugs and design flaws that aren't always obvious. It's crazy how much you can learn just by paying attention to customer feedback.

Max: 3:07

Right, and that's one of the key points in the blog post. It discusses the concept of the voice of the customer. It's not just about collecting data or sending out surveys. That no one ever looks at again. It's about engaging in meaningful conversations with users and understanding their experiences on a deeper level.

Rachel: 3:27

Definitely. And what struck me was the part about using specialized tools to analyze customer feedback across different platforms that can really help identify common pain points that might not be apparent through traditional analytics alone.

Max: 3:41

True. And there's this cool section where we talk about how integrating this approach. Can lead to surprising revelations. Remember the example given about the checkout process on an e-commerce site. Businesses were losing customers because the checkout button was, believe it or not, just a tad too small on mobile devices.

Rachel: 4:02

I know such a small detail with such a huge impact makes you think about the little things we often overlook. That's why this post is a gem. It gives these practical examples and shows you how real businesses adjusted, improved their interface and saw immediate benefits.

Max: 4:18

Plus, it's one thing to hear about theories and methodologies, but seeing them applied in real world scenarios helps put things into perspective.

Rachel: 4:26

Absolutely. And for anyone running their own site, this is gold. Even if you're not a tech wizard, the post is written in a way that's super accessible. It's packed with actionable advice.

Max: 4:38

And speaking of actionable advice, I think it's also about fostering a company culture that values customer feedback. The blog touches on that towards the end, which is crucial for sustainable growth.

Rachel: 4:50

Couldn't agree more. So folks, if you're curious about all this and looking to enhance your own site's usability or just wanna understand your customer's better, head over to bl.co. You'll find our full post on voice of the customer there and trust us, it's worth the read.

Max: 5:05

And while you're there, maybe play a bit of detective yourself. Check out if some of those insights apply to your own projects. You might just solve some mysteries of your own user experience.

Rachel: 5:15

Great point, max. All right, let's dive into our next topic.

Max: 5:22

Check this out. Rachel. Google's recently dropped some fresh advice for e-commerce sites. They're saying having unique image landing pages can really boost your search visibility. Imagine that. Just tweaking how you show pictures on your site could get you more eyeballs.

Rachel: 5:39

I was just thinking about that. So it's kind of like giving each product its own mini showcase. Right? I mean, that makes sense. If each product has a unique story told through images, I guess Google thinks it's more valuable that could make shopping online a bit like an art gallery tour.

Max: 5:57

Exactly. It's all about making those digital shelves as appealing as possible. Here's the kicker. This reminds me of something we chatted about earlier with the voice of the customer. How user experience can uncover hidden issues. If the landing pages are unique and appealing, it directly ties into making that UX super intuitive and engaging.

Rachel: 6:18

Right? And this connects to what Elon Musk is rolling out on X, those grok response ads. Now these are supposed to be next level smart. Basically, they adapt based on what the shopper's behavior is on the site. I'm not entirely convinced yet though. I mean, how do you feel about ads that watch you back?

Max: 6:37

Honestly, it's a tad creepy, but it's the game changer for personalized shopping. Imagine browsing for a new skateboard, and bam, the ads show you just the boards that fit your style and skill level. Super cool, but I can see why you'd be a bit skeptical.

Rachel: 6:53

Absolutely. And speaking of personalized shopping, there was this survey saying ads are crucial for making decisions, especially during back to school seasons. I guess it's not just about having ads, but making them smart and relevant like those response ads. Musk is excited about

Max: 7:10

for sure, given that any e-commerce business that isn't leveraging smart ads might as well be sending out smoke signals. Now, connecting dots here. Both unique image landing pages and these smart response ads seem to be pushing the envelope on how responsive and immersive and online shopping experience can be.

Rachel: 7:29

It's all about engagement at the end of the day, but here's what I'm wondering. How do platforms like Wix or Shopify stack up with these advancements? Because that's what we're diving into next, right?

Max: 7:38

Oh, good point. Uh, I'm really curious to see if they're going to adopt these features or maybe even pioneer some of their own. Shopify has been quite innovative with merchant support features, so who knows what they'll bring to the e-commerce table next?

Rachel: 7:50

For sure. It'll be interesting to see how these platforms evolve with these advertising strategies we're seeing. Maybe they'll start integrating tools for businesses to easily create these unique image landing pages or incorporate grok like ad responsiveness.

Max: 8:05

Absolutely, and for anyone running an online store, staying ahead with these trends isn't just good. It's essential. Adding that personal touch or smart interaction could mean the difference between a browser and a buyer.

Rachel: 8:17

Exactly. Max, it's going to be super fascinating to watch and hey, for all the e-commerce wizards out there, time to start sketching out your next big ad strategy or maybe a gallery worthy landing page. Right,

Max: 8:28

right. You are Rachel. Bring on the digital art and let's make those virtual shelves as enticing as a hot slice of pizza on a Saturday night.

Rachel: 8:35

Now you're speaking my language, max.

Max: 8:42

So Rachel, we just talked about those snazzy unique image landing pages for e-commerce advertising. Right? Well, speaking of online shopping, there's always a new twist, like choosing the best platform. It's kind of like picking a superhero team.

Rachel: 8:58

Exactly. And that brings me to an interesting comparison. I stumbled upon Wix versus Shopify. They're like the Marvel in DC of e-commerce platforms.

Max: 9:07

I love that analogy. So who comes out on top in this superhero showdown?

Rachel: 9:12

It's a tough call. Each has its strengths. Like Shopify is super powerful for running an online store. It's got all the gadgets and gizmos, kind of like Batman's utility belt,

Max: 9:21

right? And Wix is more like Spider-Man maybe. It's user-friendly, flexible, great for newcomers, swinging into the e-commerce scene.

Rachel: 9:28

Good one. But on a more serious note, it really boils down to what users need. Wix is great for those just starting out. While Shopify might be better for someone looking to scale up their business,

Max: 9:39

speaking of scaling up, remember open store, that was like the flash speedy growth, right? But sadly, it's run into its own kind of end game.

Rachel: 9:47

Oh, yeah. That's such a shift from how things looked before. It seems like that whole booming aggregator market is on a downswing.

Max: 9:53

It's a reminder that not all that glitters in e-commerce is gold. What do you think led to that though?

Rachel: 9:59

Honestly, max, I think it got overcrowded. Everyone wanted a piece of the pie, but like in musical chairs, when the music stops, not everyone finds a seat.

Max: 10:08

Tough break. But shifting gears a bit, there's still some bright spots like this AI startup, Gros ai. They've just raised a cool 9 million to enhance e-commerce with artificial intelligence.

Rachel: 10:18

That's right. It sounds like they're working on some AI magic to make online shopping smarter. I'm not entirely convinced yet, but it's definitely fascinating

Max: 10:27

for sure. It could be a game changer, especially tying AI into what we discussed earlier about those Google ad strategies. Imagine ai, fine tuning your shopping ads on the fly.

Rachel: 10:37

Oh, that'd be some high level teamwork, right? But with all these tech advances, we soon might have to talk about their impact on global trade.

Max: 10:44

You hit the nail on the head. We've got stuff like tariffs. Global trade challenges popping up next. Companies like Under Armour are already feeling the pinch, expecting major costs.

Rachel: 10:55

It's like a domino effect. One thing leads to another. E-commerce is growing, but so are the complications. These platforms and tech advancements need to navigate that carefully.

Max: 11:05

It's never just shopping online anymore, is it? You gotta keep an eye on everything.

Rachel: 11:09

Absolutely. It's a whole ecosystem. And speaking of ecosystems, I'm curious how all these elements we've talked about today will continue to interplay. Maybe that's something we can dive deeper into next time.

Max: 11:21

Definitely we could explore that intersection of tech, trade and regulation. For today though, just realizing how our shopping carts are getting more intelligent and interconnected is super cool.

Rachel: 11:32

Couldn't agree more. Max just makes you wonder what's next in this digital comic book we're all living in.

Max: 11:41

So, jumping right off what we were discussing about the e-commerce platforms like Wix and Shopify. It's super clear that the whole e-commerce scene is pretty dynamic, right? But here's something that throws a bit of a wrench into things, tariffs.

Rachel: 11:55

Oh, absolutely. Max. I mean, just when you think you've got it all figured out. Along comes something like tariffs, which honestly can feel like a bit of a puzzle. They impact so many aspects of the e-commerce business, far more than just prices.

Max: 12:09

Exactly. And speaking of impact, I was reading about how some big names like Under Armour and Steve Madden are really feeling the heat. Under Armour is expecting about a hundred million dollars hit due to tariffs.

Rachel: 12:20

Wait, seriously? A hundred million. That's no small change. Even for a giant like Under Armour,

Max: 12:25

right? It's like, imagine you're just getting your footing. Sales are picking up, and then bam, tariffs slide in and there goes a cool a hundred million dollars.

Rachel: 12:32

That reminds me. It's not just apparels. There's this shocking bit about the auto industry too. Apparently the latest tariffs will impact half of the auto component exports to the us. That's huge.

Max: 12:44

No way half. That's gotta shake things up. But here's the deal. It's not just about the companies getting hit with extra costs, right? These tariffs sort of ripple through to consumers too, which is something anyone running an e-commerce site on platforms like Shopify might have to think about.

Rachel: 13:01

Absolutely. It ties back to our previous chat about choosing the right platform like Shopify. Managing cost is super crucial, but if your supplier's prices jump because of tariffs, well that's going to squeeze your margins unless you pass those costs onto your customers.

Max: 13:15

Tough call. Right? And speaking of Shopify, remember how we're going to dive into Shopify's latest innovations in our next segment. I'm actually curious to see if there are rolling out tools that might help sellers navigate these choppy tariff waters

Rachel: 13:29

that would be a game changer. But here's what I'm wondering. With all these tariffs popping up, are there strategies companies typically use to soften the blow, like moving, manufacturing, changing suppliers?

Max: 13:41

Ah, the old switcheroo strategy. Some companies definitely try to tweak their supply chains, maybe sourced from countries. Not hit as hard by tariffs, but it's like playing whack-a-mole, solve one problem and another pops up.

Rachel: 13:54

Honestly, it feels like a delicate balance, doesn't it? You tweak your supply chain too much and you might save on tariffs, but end up with longer shipping times or quality issues. It's all about finding that sweet spot.

Max: 14:06

You nailed it. It's all about balance and for our listeners out there thinking about this stuff. Whether you're big like Under Armour or just kicking off, it's critical to stay nimble. Keep an eye on those tariffs, but also don't forget to focus on quality and delivery, because at the end of the day, that's what keeps your customers coming back,

Rachel: 14:24

right? And keeping those customers happy is really what it's all about. Whether you are dealing with tariffs or tech upgrades, it all boils down to keeping that customer experience as smooth as a fresh jar of peanut butter,

Max: 14:35

smooth peanut butter. My favorite kind. Except when it comes to economics, I guess a few crunchy bits keep things interesting.

Rachel: 14:42

Couldn't agree more, max.

Max: 14:48

So jumping from our chat about tariffs and global trade impacting companies like Under Armour, it's super cool to check out how another big player in the e-commerce world is doing. I'm talking about Shopify. They've just knocked it outta the park with their Q2 earnings.

Rachel: 15:04

Exactly Max. It's like Shopify is on a whole different playing field. They've topped the earnings in the e-commerce software sector. Again, it makes you wonder what's in their secret sauce. Right,

Max: 15:15

right. And speaking of secret sauces, it's like Shopify has discovered the recipe for resilience in this choppy economic ocean. We were talking about with the tariffs impacting other companies like Under Armour, they're managing to sail smoothly, which is honestly pretty fascinating.

Rachel: 15:31

It really is, and it's not just about navigating smoothed seas. There must be some robust strategies behind the scenes. I mean, after seeing results like these, I'm not entirely convinced it's all smooth sailing. They've got to be doing something innovative behind the curtains.

Max: 15:47

Oh, absolutely. Check this out. What if their success is partly because they focus heavily on customer-centric tools and features, you know, making life easier for small businesses, which in return powers their own growth.

Rachel: 15:59

I was just thinking about that. It's like giving the OS to someone else, but still steering the boat. Plus, with all the AI advancements, which we'll dive into in our next segment, companies like Shopify might be integrating new tech that helps predict market trends, optimize prices.

Max: 16:15

Wait, seriously, that reminds me, Rachel, how AI and SEO are becoming game changers for e-commerce. Shopify could be leveraging AI to offer personalized shopping experiences or even using big data to fine tune their platform. Makes you wonder if their skyrocketing stock last week was a hint at some new tech integrations.

Rachel: 16:34

That's such a good point. But here's what I'm wondering, max, how are everyday users of Shopify, like the small mom and pop shops feeling about these innovations? Are they a major win for the little guys or are they feeling a bit overwhelmed by all the new bells and whistles?

Max: 16:49

You hit the nail on the head. It's cool to have all these features, but there's a fine line between innovation and complication. I guess it's about balance and keeping things user-friendly while pushing the tech envelope.

Rachel: 17:03

Totally. And honestly, this balance could be why Shopify is doing so well. They're not just throwing tech at problems, but are tweaking it to the needs of their users.

Max: 17:12

A winning strategy by the looks of it, it's kind of like having your cake and eating it too. If I can throw a dad joke in there.

Rachel: 17:19

Oh, very punny max. It's true. The ability to adapt and evolve with these tech trends, especially AI, is critical. It'll be interesting to see how Shopify continues this trajectory. I mean, integrating AI is no small feat and doing it in a way that boosts organic marketing even more challenging even more.

Max: 17:39

Absolutely. It's all about staying ahead of the curve. And speaking of curves and challenges, I'm really looking forward to our next chat about AI and SEO and marketing. It's like having a marketing co-pilot, which frankly could be a game changer for e-commerce futures, don't you think?

Rachel: 17:56

For sure. It's all about leveraging the tech. You have to amplify your impact. I bet Shopify is already on this train and we're just seeing the beginning.

Max: 18:04

No doubt about it. And for all our listeners running their own shops through Shopify, keep an eye on these trends. They're not just exciting. They could actually shape your next business move. All right. Diving right into the thick of things, we've been seeing AI just skyrocket in every field, but let's hone in on e-commerce. Rachel, you saw that article on leveraging large language models or LLMs and SEO and content, right?

Rachel: 18:33

Yes. And honestly, it's fascinating to see how much of a game changer AI can be. Basically these LMS can analyze massive amounts of data to predict what kind of content will perform best on search engines. It's like having a marketing guru who never sleeps.

Max: 18:48

Exactly. And with these tools, companies can create content that not only hits the mark with SEO, but is also super engaging for readers. After all, it's all about catching those eyeballs and clicks. Right.

Rachel: 19:00

That's such a good point. And thinking back to our last chat about Shopify's latest quarter. They're all about optimizing their platform, likely leaning into some of this AI tech too. It all connects.

Max: 19:12

Oh, definitely. And you know, it isn't just about slapping in keywords anymore. There's that other piece we came across about Google advising against using generic keyword domains. It's like surprise, Google prefers quality content over keyword stuffed URLs.

Rachel: 19:27

I'm not entirely convinced everyone will take that advice right away, but it makes sense. Search engines are getting smarter, so companies need to be more strategic. I mean, you can't just trick Google anymore.

Max: 19:39

Oh, no way. Google's onto us. It reminds me of that whack-a-mole game. Every time SEO gurus try a shortcut, Google is like, gotcha.

Rachel: 19:47

But it's not just about avoiding Google's SEO Hammer. Speaking of which, how about structuring an SEO team effectively, especially for a global company, that takes some finesse,

Max: 19:56

right? I saw this piece detailing the ideal setup. It's all about aligning those multiple teams across different regions so everyone's on the same page. Imagine the coordination. It's like conducting an orchestra, but instead of music, it's all about those search engine rankings,

Rachel: 20:14

a global symphony of SEO, if you will. And that coordination is crucial when you're dealing with different languages and cultural nuance in your content. It's not just about translations, it's about resonating locally.

Max: 20:26

Speaking of resonating locally. That brings us to our next segment on how companies like McDonald's are turning to gaming mechanics in their marketing strategies. Honestly, it's another clever way to engage customers on a whole new level.

Rachel: 20:41

Totally. And it makes you wonder how AI might play into enhancing those experiences too. Not just in predicting SEO trends, but actually making interactive customer experiences even more. Gripping

Max: 20:53

Absolutely. Just layers upon layers of innovation. It's like every day there's something new to look forward to in the tech space.

Rachel: 21:00

No doubt about that. Max. I'm keen to see where all this leads and how it will keep transforming our shopping experiences.

Max: 21:11

So Rachel, remember when we dove into how AI is like having a co-pilot for your e-commerce marketing? Well, guess what? Companies are now leveling up the game even more with gaming mechanics.

Rachel: 21:21

Oh, you mean like what McDonald's is doing with their new meal deal in a virtual universe? That's super intriguing. It's like they're blending video game strategies right into their marketing plans.

Max: 21:32

Exactly. It's like you're playing a video game, but instead of winning points, you're scoring deals on your burgers and fries. It's a game changer. Literally. Imagine popping into a digital world to grab lunch deals. It's like Pokemon Go meets fast food.

Rachel: 21:48

That's a fun way to look at it, but here's what I'm wondering. How does that tie into actual sales, like. Do you think it actually gets more people into their digital or physical stores?

Max: 21:58

Well, from what I gather, it makes the shopping, or in this case the eating experience more engaging. It's not just about buying, it's about being part of a story or a challenge. You're not just a customer, you're like a player in their marketing game.

Rachel: 22:11

I see your point, but I'm not entirely convinced just yet. It sounds cool on paper, but do you think it might just be a novelty that wears off?

Max: 22:19

Ah, the skeptic in use strikes again, but check this out. Shopify and other big names like Palantir and AppLovin highlighted recently as top performers are seriously diving into these creative approaches too. If these tech giants are leaning in, there must be something to it. Right

Rachel: 22:36

now that you mentioned Shopify, it's fascinating because after their price target revisions and their surge, it seems like they're really betting big on integrating more interactive mechanics into e-commerce platforms. It's like they're crafting a narrative or an experience, not just a storefront.

Max: 22:52

Super cool point. And thinking back to our AI chat, maybe tying in AI with these gaming mechanics could personalize experiences even further, like having an AI guide or something in these virtual worlds to help you shop or explore products. It's blending AI with a bit of virtual reality.

Rachel: 23:10

Oh, I just have to jump in here. Imagine an AI that suggests products based on the game you're playing or the virtual world you're exploring. Hey, noticed you're battling dragons. Might I suggest this super fiery hot sauce?

Max: 23:23

That would be hilarious, but you know, it could totally happen, and it adds that layer of personal touch all while being part of a game makes shopping a lot less mundane, huh?

Rachel: 23:32

Absolutely. It turns everyday tasks into an adventure, though. I'm curious to see how they balance the fun with practicality, because at the end of the day, it has to make shopping easier or more rewarding, not just more fancy.

Max: 23:46

On. It's all about finding that sweet spot between fun and functionality. If they nail that, it's no longer just shopping, it's an experience, a memorable one that might just keep customers coming back for more.

Rachel: 23:58

Well, as we keep an eye on these trends, it'll be interesting to see how these virtual experiences evolve. Are they just a flash in the marketing pan, or are they shaping the future of how we shop? Only time will tell.

Max: 24:11

Time, and of course, how gamers or shoppers respond to these tactics. Wow, Rachel, week 33 has absolutely flown by. Thanks to everyone for hanging out with us today. We've tackled everything from the wild world of AI and e-commerce. To some mind-bending marketing tactics.

Rachel: 24:33

Definitely Max. I loved diving into how real customer feedback is shaping better shopping experiences. It's like giving the microphone right back to the people who use the sites. What was your standout moment today?

Max: 24:46

Oh, hands down the segment on virtual shopping adventures. I mean, shopping while gaming. That's like my two favorite pastimes rolled into one. Who wouldn't want to level up on deals while battling dragons?

Rachel: 24:57

Only you could get so excited about mixing dragons and deals Max. But seriously, I think it's fascinating how e-commerce isn't just about buying and selling anymore, it's about creating experiences,

Max: 25:07

right? If you all enjoyed these insights as much as we did, we'd love it. If you joined us again next week, we'll dive into some fresh e-commerce news. And yes, I'll probably throw in a few of those terrible jokes Rachel warned you about.

Rachel: 25:20

And don't forget, if you're looking for more cool resources on everything, e-commerce, swing by Blikket.co. There's always something new to explore that can help enhance your own shopping strategies or business.

Max: 25:32

Until next week, keep pushing the boundaries of your shopping carts and maybe explore a dungeon or two, catch you later.

Rachel: 25:38

Stay curious everyone and remember to consider what experiences you're crafting for your customers. See you next week.