Week 34 - Mastering User Personas & AI's Retail Revolution: Navigating the Future of eCommerce

🚀 Dive Into the Latest eCommerce Innovations on "The Checkout Point" Podcast!

🎙️ Join your favorite caffeinated host, Max, and the ever-energetic Rachel every week as they break down the most fascinating updates in the eCommerce industry. This week on "The Checkout Point," brought to you by blikket.co, we’re celebrating our thrilling 34th episode, packed with actionable insights and foresights!

📈 In today’s episode, we deep-dive into the power of user personas and how they can be your secret weapon for boosting conversion rate optimization. Discover why knowing your customer beyond the basics can transform your marketing strategies and skyrocket your conversions.

What’s Hot in This Episode?

• User Personas: Unlock Your Marketing Potential
  Gain invaluable insights into crafting compelling marketing messages that resonate deeply with your customers, leading to improved engagement and conversion.
• Trends Shaping Digital Consumer Interactions
  Stay ahead of the curve with a look at emerging trends in the eCommerce world. Understand what’s next and how you can leverage these developments for your business.
• AI and the Future of Retail
  Explore how AI is revolutionizing the shopping experience with features like digital personal shoppers and enhanced online interactions. Imagine the convenience of a concierge right from your smartphone!
• Industry Giants' Innovations
  Learn from major players like Amazon, Walmart, and various platforms including Shopify. See how these giants are speeding up delivery processes and overall shaping the future shopping experience.

🚀 Today's Top Takeaways:

• 🎯 User Persona Insight: Crafting accurate user personas can dramatically increase your marketing’s target precision.
• 🌟 Emerging Trends: Be the first to adopt and adapt to the latest eCommerce trends that are setting the stage for the future.
• 🤖 AI In Retail: Utilize AI technologies to offer personalized shopping experiences that customers love.
• 🚚 Speedy Innovations: Stay updated with how fast delivery and logistics are evolving to meet modern-day consumer expectations.

🌐 Don’t Miss Out!

Subscribe to "The Checkout Point" for your weekly dose of eCommerce insights and make sure you visit blikket.co to read accompanying blog posts and explore further discussions. Keep ahead of the competition by tuning in to our practical, informative, and always exciting podcasts. 🎧 Hit subscribe and never miss an update in the fast-paced world of eCommerce!

Transcript

Alex: 0:05

Welcome to the checkout point. Your quick dive into this week's e-commerce boss with me, Alex, powered by Blikket. These 20 minutes pack, the latest trends, news, and insights. Let's navigate the digital marketplace together. Ready? Let's go.

Max: 0:27

Hey folks, welcome back to the checkout point. Brought to you by bleak Blikket.co. It's max here coming to you slightly over caffeinated as usual.

Rachel: 0:35

And I'm Rachel, glad to be here with all of you. And guess what, max, we're already at week 34 of diving into the latest in e-commerce,

Max: 0:43

week 34. Wow. Time flies when you're scrolling through metrics and merch. Right. Speaking of which, we've got some super cool segments lined up today.

Rachel: 0:52

Oh, and I'm super excited that we just published that blog post about why user personas are your secret CRO advantage. I think it's going to add so much depth to today's chat, especially with our first segment on the power of user personas.

Max: 1:06

Exactly. Rachel and I can't wait to dive deeper into that during the podcast. I think our listeners will really see the value in those insights

Rachel: 1:13

for sure. First up, we'll explore just how understanding your customer's real world scenarios can totally transform how you market and boost those conversion rates all by crafting messages that hit home.

Max: 1:25

Then we've gotta look at emerging trends that are shaping digital interactions between businesses and consumers. I mean, who doesn't wanna know where e-commerce is headed next? Right?

Rachel: 1:34

Oh, and you won't believe what's happening with AI and retail. Now we're talking digital, personal shoppers, and even smarter online experiences. It's like having a concierge in your pocket

Max: 1:45

that's insanely cool. Plus, we also have some insights on everyone from Sax fifth Avenue to Rainbow Shops and how major platforms like Shopify are really changing the game.

Rachel: 1:54

Don't forget, we'll touch on how giants like Amazon and Walmart are innovating to deliver your packages faster than ever. Sprinting towards the future of shopping. Aren't they

Max: 2:04

always one step ahead with all these incredible topics, plus our deep dive into how tech like smart carts is reshaping retail. You won't want to miss a second,

Rachel: 2:13

so stick around. Grab your favorite beverage coffee for Max, obviously, and let's get started on this journey through the ever evolving world of e-commerce. What do you say Max?

Max: 2:22

Let's do it. And hey, make sure to check out our latest blog post on Blikket.co. It's a great companion to today's episode. Alright, kicking things off with Max

Rachel: 2:37

Rachel.

Max: 2:38

Hey Rachel. You know, we've been covering a lot of ground on conversion rate optimization lately, and I think our latest blog post really hits the nail on the head with a key strategy most people overlook.

Rachel: 2:49

Oh, absolutely, max. We're talking about our new post on Blikket.co titled Why User Personas Are Your Secret CRO Advantage. It's all about getting into the heads of your actual customers, which seems so simple, but it's astonishing how many businesses skip this step,

Max: 3:06

right? The post starts with this really compelling question asking, when was the last time you really knew who was clicking the buy Now button? Not just any shopper but the real person behind that action. That really got me thinking about how impersonal some data can get.

Rachel: 3:22

Exactly. And that's where user personas come into play. One of the key points we make in the blog is that crafting detailed user personas can actually transform your conversion rates because you're designing experiences tailored to specific real life scenarios.

Max: 3:37

And I love the example we used in the post, the person juggling groceries, managing two kids, and dealing with a phone that's about to die.

Rachel: 3:45

Ha ha. Yes. That's a day in my life and probably for a lot of our listeners too. And if you know that this is your customer, you might emphasize different features like quick checkout processes, saving card information, or even big clear images that are easy to view on a phone that might, you know, die any minute.

Max: 4:03

Another great point we touched on in the article is the impact of these personas on marketing messages by understanding the specific challenges and needs of each persona. Businesses can craft messages that resonate more deeply rather than one size fits all ads or emails

Rachel: 4:18

spot on. And it's not just about the messaging, it's also about choosing the right channels. If your persona is a busy mom, you might focus more on mobile advertising or social media platforms where she's likely to hang out during her rare moments of downtime.

Max: 4:33

It really opens up a dialogue about efficiency in marketing, doesn't it? Instead of casting a wide net and hoping for the best. If you're using a spear, precise and effective.

Rachel: 4:43

Absolutely. And for anyone tuning in right now, I'd really recommend checking out the full post. There's a bunch more insight we delve into there, including some tips on how to actually build these personas and integrate them into your overall CRO strategy.

Max: 4:56

Yep. Head over to bookBlikket.co and it's right there on our blog. Whether you're a beginner or you've been in e-commerce for a while, I promise there's something in there for everyone.

Rachel: 5:04

Hey, who knows? Maybe figuring out your key user personas could be the game changer your business has been looking for.

Max: 5:10

Couldn't agree more, Rachel. Alright, let's dive into our next topic. So diving right in from our chat about user personas being the secret sauce to boosting conversions, it got me thinking, how does this all tie into the broader e-commerce landscape? Have you seen the latest on e-commerce trends, Rachel?

Rachel: 5:32

Absolutely Max. It's like every other week there's a new game changer. Speaking of which, I just read about these eight major e-commerce trends that are really reshaping how, what and when people buy online, it's super intriguing,

Max: 5:45

right? I mean, think about it. E-commerce has evolved so much over the last 31 years. It's not just about selling stuff online anymore. It's about crafting experiences, building relationships. It's kind of like. You're not just buying a product, you're buying into a little piece of a brand's world.

Rachel: 6:02

Exactly. And what's fascinating is how technology acts as this backbone for these transformations. But here's what I'm wondering, how are these businesses actually adapting to these changes? What's the best model they're following now?

Max: 6:17

Yeah, good question. So the buzz right now is all about being super agile and responsive. I read about this model where flexibility and managing stock, using insights from data to predict trends. Personalized marketing are like the holy trinity.

Rachel: 6:30

Interesting. That reminds me of what we just talked about regarding user personas. It's all circling back to personalization, isn't it? Knowing your customers so well that even their potential needs are anticipated.

Max: 6:43

Absolutely. It's like, imagine you're a wizard, but instead of a wand, you have data analytics, you're whipping up spells to create the perfect shopping experience.

Rachel: 6:51

I'd love to have that kind of magic at my fingertips. With great power comes great responsibility. Right. Speaking of which, how are businesses ensuring they're not crossing the line into being, say, too invasive with personalization?

Max: 7:05

Totally valid point. From what I see, it's all about transparency and choices. Giving customers control over what data they share seems to be key, and honestly, that's a big trust builder right there.

Rachel: 7:17

No way. I was just thinking about that. Trust really is the cornerstone of modern e-commerce. You can't just expect customers to hand over their data without proving your reliability

Max: 7:27

and check this out. Coming up next, we'll be diving into how AI and machine learning are skyrocketing e-commerce into the stratosphere. Like Saks Fifth Avenue is now using AI to handle customer inquiries.

Rachel: 7:41

Oh, that's the perfect segue from our trust talk. AI can really make or break customer trust depending on how it's implemented. Oh, this is going to be a juicy discussion, I'm sure.

Max: 7:50

Right? I'm super excited to get into that. Folks handling inquiries like a boss. With ai, it's the future knocking on our door.

Rachel: 7:57

Am I the only one? A bit skeptical here though? I mean, can AI really handle all the nuances of human emotion during shopping queries?

Max: 8:04

Guess will have to unpack that next, but for now, it's clear the world of e-commerce is spinning faster than ever with tech at the wheel.

Rachel: 8:12

Definitely, whether you're a buyer or a seller, keeping up with these innovations isn't just good. It's essential. But hey, no pressure, right?

Max: 8:19

No pressure at all. Just the future of commerce hanging in the balance. No big deal.

Rachel: 8:24

Just another day in the world of e-commerce. Huh.

Max: 8:31

So jumping straight in from our chat on the best e-commerce models, it looks like Saks Fifth Avenue is making a big leap with ai, particularly for handling their customer inquiries.

Rachel: 8:40

Yeah, I was just reading about that. It's pretty amazing to think about how shopping online at Sachs can now involve chatting with an ai. It's like, hello, digital personal shopper.

Max: 8:50

Exactly, and check this out. The idea is that these AI systems can handle tons of questions all at once, which means no more waiting on hold forever. Just to ask if those boots come in blue,

Rachel: 9:00

that's super cool. But here's what I'm wondering. How personal can these AI interactions really get? I mean, shopping is such a personal thing, right?

Max: 9:08

Totally, totally. But think about it this way. If AI can learn from thousands of interactions every day, it could actually start to offer help That's pretty tailored to individual tastes. It's like having a buddy who remembers all of your sizes and preferences without you having to repeat yourself. Eat

Rachel: 9:26

right. That makes sense. And speaking of AI learning, there's this other study that found AI systems often prefer content that's been written by other ai. Kind of like how kids often agree with friends more than their parents. You know?

Max: 9:38

Wait, seriously? So you're telling me the AI might be nudging me towards the AI written product descriptions because it likes them better. That's a plot twist.

Rachel: 9:47

Yeah. It's a bit like ai, having its own little club makes you wonder if they start recommending things based on what's easier for them to process rather than what's best for you.

Max: 9:56

Ooh, sneaky. But on the flip side, if AI can actually help streamline our shopping experience and offer up better choices faster, I'm all for it. Game changer.

Rachel: 10:06

Absolutely. And speaking of making things faster and more innovative, didn't rainbow shops do something similar by switching their platform from Salesforce to Shopify?

Max: 10:15

Oh, good point. They totally did. They moved over to Shopify to increase their innovation and speed to market. It's kind of like what we're seeing with ai. Everyone's looking for that edge that way to do things smarter and faster,

Rachel: 10:28

right? It all connects, whether it's AI helping with customer service or platforms evolving to keep up with retail demands. It's all about enhancing that customer experience and staying ahead in the game.

Max: 10:40

Well, speaking of staying ahead. I heard Shopify's got some cool updates we might want to peek at next, but for now, I'm just imagining an AI that can predict. I'm about to spill coffee on my new shirt and sends me a new one before the stain sets.

Rachel: 10:54

Now, that would be an AI I'd welcome with open arms. Imagine the hassle it would save. Stay tuned for our next segment where we'll dive into what's new with Shopify.

Max: 11:02

Yeah, can't wait to get into that. Ai, keep doing your thing, but no, reading my mind please. Super cool stuff happening over at Shopify lately, huh? Just heard about rainbow shops switching from Salesforce to Shopify. It's like they went from riding a bicycle to zooming on a skateboard.

Rachel: 11:22

Oh, that's a fun way to put it. But seriously, that's a pretty big shift. I wonder what pushed them to make that change. It's not every day you see a retailer jump. Platforms like that.

Max: 11:32

Exactly. It's all about speed. Rachel. They're looking to ramp up their innovation and get their products to the market faster. Imagine trying to solve a jigsaw puzzle, but now someone hands you a guide. It's kind of like that.

Rachel: 11:44

Ah, makes sense. And speaking of making things faster, that reminds me of what we were talking about in our last segment with SACS Fifth Avenue, using AI to speed up customer service, it seems like everyone's racing to get faster and more efficient.

Max: 11:57

Yep. Speed is the name of the game. And speaking of games, did you hear about Shopify's eSports team? Shopify Rebellion is just one win away from reaching the finals in the LTA north split three.

Rachel: 12:09

No way. I mean, from e-commerce to eSports, that's quite the leap. What's next? Shopify on the moon.

Max: 12:15

Hey, don't give them any ideas, but honestly, it's pretty smart. Diversifying like that keeps the brand fresh and engaging.

Rachel: 12:22

True, true. Now, on a slightly more contentious note, there's also some courtroom drama unfolding. Shopify is looking to dismiss a lawsuit from Sizzle. It's like a plot twist in one of those courtroom drama shows, huh?

Max: 12:36

Oh, absolutely. Pass the popcorn, right? It's always intriguing when tech giants have these legal face-offs, but at the heart of it, it's about protecting innovation and business strategies.

Rachel: 12:46

I'm not entirely convinced these legal battles are all that good for the companies in the long run, though. But here's what I'm wondering. How does this impact the smaller players, you know, the ones who use Shopify to host their shops?

Max: 12:58

That is the million dollar question. It kind of ties back to what we're seeing across the board with e-commerce, like with eBay ramping up its shipping and logistics game. In our next segment, everyone's hustling to stay ahead.

Rachel: 13:09

Absolutely. It's a domino effect. One big change at the top can ripple through the entire ecosystem. It'll be fascinating to see how all these different pieces. From AI to legal battles eventually affect our shopping experience.

Max: 13:23

Totally. Will our future involve having an AI shop for us while we watch eSports and bypass legal dramas? Because everything's just that streamlined. Only time will tell.

Rachel: 13:34

Now that's a future I can get excited about. Let's keep an eye on these developments. I'm especially curious to see how these tech leaps and legal tumbles will continue to shape the landscape.

Max: 13:44

You and me both. And speaking of shaping landscapes, let's not forget. All of this innovation in e-commerce and tech isn't just changing businesses, it's changing us. The consumers too,

Rachel: 13:55

right? Let's buckle up and enjoy the ride. Who knows what's around the next corner?

Max: 14:04

Hey Rachel, remember how we were just talking about rainbow shops jumping ship to Shopify for faster innovation?

Rachel: 14:09

Yeah. That was quite the strategic move for them. Makes you wonder how all these e-commerce platforms are ramping up their game.

Max: 14:16

Right. And speaking of ramping up. eBay is making some waves, but maybe not the kind you'd wanna surf on. They've been warning sellers about some upcoming changes with UPS and FedEx. It sounds like navigating these waters could get pretty choppy.

Rachel: 14:30

Oh boy. Logistics. Drama. But seriously, shipping is such a backbone for these platforms. What's the scoop with USPS and FedEx? Are prices going up or is it more about delivery times?

Max: 14:41

Details are still a bit murky, but it looks like there might be adjustments in pricing and possibly even the services offered. Sellers are gonna have to stay on their toes to keep up with these shifts. It's like playing hopscotch on a moving sidewalk.

Rachel: 14:55

That sounds dizzying, but it makes you appreciate the moves others are making in the space like Walmart. They're not just playing it safe. They've actually added a whole new shipping lane from Vietnam to the us.

Max: 15:07

No way. That's super cool. It's like they've built their own bridge over the vast ocean of commerce. That should give their sellers a massive boost, huh?

Rachel: 15:15

Definitely. More direct routes can mean faster shipping times, and maybe even reduce costs in the long run. Honestly, it's like Walmart's telling everyone, catch us if you can.

Max: 15:25

Ha. Exactly. And Amazon isn't exactly napping on the sidelines either. Check this out. They've launched same day delivery for groceries, like meat, eggs, and produce in over a thousand cities. Talk about fast food, huh?

Rachel: 15:39

Wait. Seriously, same day. That would change my whole grocery game. Imagine deciding to host a barbecue in the morning and having everything delivered by afternoon.

Max: 15:48

Game changer, right? It just shows how these big players are constantly pushing the boundaries. Amazon's always had a knack for making life ridiculously convenient.

Rachel: 15:57

True. But here's what I'm wondering. With all these rapid developments, how do small sellers keep up? I mean, not everyone has the resources of an Amazon or Walmart.

Max: 16:07

That's a solid point. It's like being in a small boat next to these giant ocean liners. But remember how Shopify is helping businesses speed up their innovation, like what we saw with rainbow shops,

Rachel: 16:16

right? It seems like the platform itself can really make a difference. Leveraging the right tools and technologies could help these smaller businesses stay competitive even in choppy waters.

Max: 16:26

Yeah, and it ties into our next segment too, where we'll dive into e-commerce customer interaction, because honestly, no matter how fast you ship, if you're not engaging effectively with customers. You're only paddling halfway down the river.

Rachel: 16:38

Exactly. It's all connected from logistics to customer engagement. It's about creating that seamless experience that keeps customers coming back.

Max: 16:47

Absolutely. And speaking of customer interaction, you've gotta hear about these new self-management skills that can boost professional success. But hey, more on that next time.

Rachel: 16:56

Can't wait for now. Let's focus on mastering the tides of e-commerce and staying afloat among these giants.

Max: 17:06

So Rachel, jumping right off our chat about e-commerce shipping and logistics, man, that UPS and FedEx Saga, isn't it fascinating how technology is not just changing how products move, but also how we shop

Rachel: 17:19

exactly. Max. And speaking of technology, changing shopping, have you heard about Instacart's latest upgrade to smart carts? It's super interesting because it seems like they're really pushing the envelope on omnichannel shopping.

Max: 17:32

Oh, totally. It's like they're merging online convenience with the in-store experience. Right. Imagine this, you're zipping through the grocery aisles and your cart is practically doing half the job, suggesting recipes, guiding you to discounts, even checking you out without the lines. Game changer.

Rachel: 17:51

That sounds incredibly efficient, but here's what I'm wondering. How does all this magic affect customer engagement? I mean, it's not just about making shopping easier, but also more engaging.

Max: 18:03

Great point. It's about creating an experience, isn't it? It's like this idea we read about regarding in-flight shopping. Retail experiences aren't just confined to stores or websites anymore. They're literally everywhere connected through tech.

Rachel: 18:17

Right, and it's not just about being everywhere, but also respecting the shopper's privacy. There's this new trend, privacy safe attribution where companies track marketing effectiveness without, you know, creeping into our personal data.

Max: 18:32

Wait, seriously? That's so refreshing. In a world where every click seems to be monitored, knowing that companies can still improve their services without invading privacy, honestly, I think that will build much stronger trust with customers.

Rachel: 18:44

Absolutely. And trust is huge. It reminds me a bit of the self-management skills article from Shopify we glanced at earlier. They mentioned how critical trust and transparency are not just in managing oneself, but also in how companies manage relationships with customers.

Max: 19:00

Oh, connecting the dots. I like it. It's like if a company shows they can manage themselves with integrity, customers might feel more inclined to engage with them. And you know, speaking of engagement, this whole smart cart thing. It kind of brings a new layer to how we view shopping. It's not just a chore, but potentially a super cool interactive experience.

Rachel: 19:21

Exactly. But despite all these advances, we can't forget the big picture, like how these developments impact global trade, which spoiler alert is what we're diving into next.

Max: 19:31

Oh, that's gonna be super relevant, especially considering those tariff driven price hikes we mentioned. But for now, with smart carts on one side and smart privacy practices on the other. It feels like e-commerce is being pulled into the future, one innovative cart at a time.

Rachel: 19:48

Definitely. And whether it's a smoother ride or a bumpy road, I'm here for it. So, listeners, keep tuning in as we uncover how these innovations roll out and impact everything from your local shopping trip to international trade.

Max: 20:05

So. Jumping right off from our chat about how e-commerce platforms like Shopify are revamping customer interaction. Here's a twist. How do global trade issues layer into this? It's like when you're playing a video game and suddenly the difficulty level just spikes.

Rachel: 20:22

Oh, absolutely Max. It's all connected, isn't it? Speaking of which, I stumbled upon a fascinating point about the Middle Mile in e-commerce. You know, that's the stage in shipping where products are transferred from warehouses to distribution centers. Super crucial, right?

Max: 20:37

Right. The middle mile, that's where all the magic or mayhem happens. But here's the deal. With all these tariffs popping up, it seems products are getting stuck there, and honestly, it's not just a tiny hiccup. We're talking about potential hidden price hikes due to tariffs that businesses might not immediately pass on to consumers.

Rachel: 21:01

Wait. Seriously? So it's like everything is ticking along fine and then bam, prices could spike unexpectedly.

Max: 21:08

Exactly. Think of it like when you're waiting for your favorite snack at the store, and it just keeps getting pricier and pricier. Not because the store wants more money, but because of all these holdups and extra costs stacking up behind the scenes.

Rachel: 21:21

That's pretty sneaky, but it's not just about delays. I was reading about how big companies like Nvidia and Apple are trying to cleverly navigate around these tariffs. They're not just sitting ducks, they're finding ways to kind of pay their way out of trouble,

Max: 21:38

right? Like a high score player finding loopholes to dodge penalties. It's super cool how they strategize using their resources to minimize the impact of tariffs. But it makes you wonder, doesn't it? What about the smaller players in the game?

Rachel: 21:52

That's what I'm not entirely convinced about. Like if you're a smaller, medium sized business, you might not have the muscle to flex, like big tech. It's definitely a David versus Goliath scenario. How do these smaller businesses cope?

Max: 22:05

Tough situation for sure. On a somewhat lighter note, amidst all this, Amazon is making moves, expanding their grocery delivery. Talk about timing, huh?

Rachel: 22:15

Oh definitely. But it's um, it's interesting that move isn't necessarily bad news for other stocks in the grocery game. Seems like there's enough pie to go around, which is reassuring.

Max: 22:23

I like that. More pie for everyone. Makes you think maybe the future isn't just a single winner. Takes all scenario. Like our earlier chat about e-commerce platforms, helping businesses engage better. This could be another layer diversifying how they reach customers. Tariff hurdles notwithstanding.

Rachel: 22:41

True diversification might just be the secret sauce here. It's all about adapting, whether it's dealing with tariffs or changing how you interact with your customers.

Max: 22:49

Couldn't have said it better myself. Adaptation and agility, whether you're dealing with global trade issues or ramping up your online presence, there are two sides of the same coin, really.

Rachel: 23:00

So the key takeaway, stay nimble, stay informed. Whether you're a giant like Apple or a small startup, there's always a way to navigate through these waters.

Max: 23:09

Spot on Rachel. Keeping an eye on those behind the scenes movements can give everyone an edge. Speaking of edges and staying informed. Well, that wraps up our e-commerce roundup for week 34. Thanks for hanging out with us today.

Rachel: 23:26

Yeah, it's been a blast diving into everything from the power of user personas to the unexpected quirks of AI in retail. What caught your attention the most Max?

Max: 23:35

Honestly, the chat about SACS Fifth Avenue using AI blew my mind. It's like shopping is turning into a sci-fi movie. Until next week, I might just have a personal shopper who's a robot.

Rachel: 23:47

Oh, please, your AI shopper would probably just order pizza for you every time. But speaking of personal touches, it's fascinating how these tech advancements are shaping real human experiences. Listeners, what do you think the future holds for your shopping habits?

Max: 24:03

And if you enjoyed exploring these topics as much as Rachel enjoyed poking fun at my future AI helper. We'd absolutely love it if you joined us again next week. We've got more insights, more trends, and yes, more of my terrible jokes.

Rachel: 24:17

Don't forget, you can also visit Blikket.co for more resources and deep dives into user personas and tech trends. It's all there to help you navigate the waves of e-commerce.

Max: 24:26

So until next week, keep innovating, keep shopping, and keep laughing, at least at my jokes if nothing else.

Rachel: 24:32

Thanks again for tuning in. Everyone, stay curious and we'll catch you next week. Bye now.

Max: 24:36

See you folks. Stay awesome.