With Fareeha Jay.....Award Winning Dietician

Fareeha Jay is an award-winning dietitian and former NHS Diabetes Specialist with six years of experience delivering education to people newly diagnosed with Type 2 Diabetes. She specialises in South Asian diets and provides expert, evidence-based nutrition advice to South Asians worldwide. 

She has developed the South Asian Eatwell Guide, which is now widely used in many NHS trusts and various charity organisations. Passionate about promoting healthy and sustainable eating within ethnic minority communities, Fareeha is also a prominent media dietitian with a global social media following of over 700,000 across 99 countries.

Fareeha immigrated to the UK from Pakistan in 2004. Arriving in a new country brought many unexpected challenges. Although she had already completed a Master's degree in Anthropology in Pakistan, she quickly realised that understanding everyday English, regional accents and British humour was far more difficult than she had imagined. Even simple tasks, such as shopping for clothes or communicating confidently, felt overwhelming.

The journey was anything but straightforward. Adjusting to the UK education system was challenging. She failed modules, repeated placements, and often questioned whether she was capable of succeeding. At the same time, she was raising two young children, had no family nearby for support, and her husband was working around 100 hours a week. What is often a shorter route became a six-year journey.

But she never gave up.

She successfully qualified as a Registered Dietitian, and more recently completed her postgraduate studies, continuing to build on her knowledge and expertise.

Then in 2021, she made a life-changing decision.

She stopped hiding.

She embraced who she was, became active on Instagram and other social media platforms, and began sharing her work openly.

The response exceeded anything she could have imagined.

Rather than judging her accent, people embraced her authenticity. Invitations soon followed for television, radio, podcasts, public speaking engagements and national health projects.

Today, Fareeha is an award-winning Registered Dietitian, postgraduate-qualified nutrition professional, educator and public speaker. She has developed the South Asian Eatwell Guide, which is now being used by NHS organisations across the UK, and continues to champion culturally inclusive healthcare for diverse communities.

Despite all her achievements, she admits she still feels nervous every time she records a video in English.

However, she believes that growth happens when we lean into discomfort rather than run from it.

Fareeha's story is about far more than becoming a dietitian. It is a story of starting again in a new country, overcoming self-doubt, embracing identity, challenging perceived limitations, and proving that determination can overcome extraordinary obstacles.

You find find out more about Fareeha HERE.

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