In this episode of Sales Made East, our guest, Monte Pedersen discusses the challenges of execution that many businesses face. Pedersen explains that while many businesses think they have a strategy, they don’t understand how to actually execute it.

He states that execution is the biggest obstacle to business performance or success and needs to be discovered. Pedersen explains that while strategic planning is often thought of as an abstract concept, it is actually a combination of strategy and planning. Strategy is the best guess of how to succeed and planning is the implementation of that strategy. Without execution, businesses will not be successful.

This episode is about the difference between strategy and execution. Strategy is the big picture of where an organization wants to go and how it will get there, while execution focuses on how to implement the strategy. Planning is a part of the execution process, but it is separate from execution. It is important to understand the difference between strategy and execution because it is easy to expect that senior executives and managers will know how to implement a strategy without providing the necessary guidance and instructions. Planning is a way for leaders to create concrete steps to reach their goals, but it is important to remember that it is part of the execution process and not the same as strategy.