Ep 228 | Embracing AI in Sales and Marketing With Jim Irving

Sales Made Easy

Sales Made Easy
Ep 228 | Embracing AI in Sales and Marketing With Jim Irving
Sep 09, 2025 Season 1 Episode 228
Harry Spaight / Jim Irving

In this episode, the practical applications and potential pitfalls of AI in sales discussions are explored. Jim Irving shares his extensive experience in the tech industry, shedding light on effective use cases and common misconceptions about AI. 

The conversation delves into the symbiotic relationship between sales and marketing, introducing a unique tool, the SM3 Maturity Matrix, designed to align and assess these critical business functions. Key suggestions for businesses include cautious but proactive adoption of AI and continuous evaluation of sales and marketing strategies.

About Jim Irving_-49 years in business.  

30 in corporate (all in Tech) from door-to-door, to management and then business leadership roles - VP and MD level with major, Tier one vendors
Received about 20 sales awards in that time.
Took an MBA at age 45.
Mixed sales and marketing roles (up to national marketing director level)
Effected 9 turnarounds/business accelerations, then…

19 years running my own consultancy - training, coaching, mentoring, strategic work.  
he has helped over 100 companies, and trained around 5,000 people across 25 countries
From Jim "I love sales and marketing!"

Connect with Jim:

LinkedIn

https://irvingmaturitymatrix.com/

Connect with Harry: 

LinkedIn
https://sellingwithdignity.com/

Join my Facebook Group: 

https://www.facebook.com/groups/sellingwithdignity


Episode Artwork Ep 228 | Embracing AI in Sales and Marketing With Jim Irving 36:55 Episode Artwork Ep 227 | It's Time to Master Sales with Niraj Kapur 35:59 Episode Artwork Ep 226 | Encore-Introverts Can Succeed in Sales with Barry Karch 36:42 Episode Artwork Ep 225 | Winning Sales Strategies for Leaders: Embracing Hybrid Selling for Success with Randy Chaffee 31:01 Episode Artwork Ep 224 | Encore: Mastering Sales With better Conversations Sales Author Jim Irving 42:05 Episode Artwork Ep 223 | Encore: Making Sales Effortless with Andy Olen 39:25 Episode Artwork Ep 222| Networking Secrets: How Relationships Fuel Success with Dave Helton 19:43 Episode Artwork Ep 221 | Texting as the New Frontier: Engaging Your Audience with Jonathan Chang 38:19 Episode Artwork Ep 220 | Transforming Sales Lessons into Business Success with Rick Jordan 40:10 Episode Artwork Ep 219 | The Trust Equation: How Questions Lead To Sales Success with Gene Slade 28:45 Episode Artwork Ep 218 | Listening, Empathy, and Trust: The Fundamentals of Effective Selling 16:45 Episode Artwork Ep 217 | Conquering Fear: A journey to Success with Harry Spaight 10:21 Episode Artwork Ep 216 | The Human Side of Sales: Building Resilient Teams Through Coaching and Dignity with Dr Deepak Bhootra 39:15 Episode Artwork Ep 215 | Selling with Dignity How Trust and Ethics Lead to Sales Success with Tim Barry 20:11 Episode Artwork Ep 214 | How To Win More Deals with Effective Cold Email Techniques with Gui Costin 22:44 Episode Artwork Ep 213 | The Secret to Becoming a Go-To Resource in Your Business Community With Jason Integrity 41:37 Episode Artwork Ep 212 | Mastering First Impressions: A Game Changer in the World of Sales 12:31 Episode Artwork Ep 211 | Why Sales is More Than Just Business 18:00 Episode Artwork Ep 210 | The Power of Intentional Encouragement in Building Strong Sales Relationships with Brian Sexton 37:56 Episode Artwork Ep 209 | Mastering Sales with Empathy and Gratitude: Insights from David Meltzer 17:33 Episode Artwork Ep 208 | Turning Failure Into Fortune: Lessons In Resilience with Shawn Finnegan 33:10 Episode Artwork Ep 207 | Unlocking Sales Potential: Insights from Rhonda Petit, Author of 'The Spirit of Selling 41:27 Episode Artwork Ep 206 | Act with Urgency: Serve First, Close Faster 7:47 Episode Artwork Ep 205 | Networking for Business Growth 17:41 Episode Artwork Ep 204 | Remove Yourself From the Outcome 9:56