On this week's episode, we explore the concept to "Food Noise." Food noise is excessive, intrusive, constant thoughts about food that disrupt social, mental, and physical life - including by eating excessive calories.

References:

• Belson, K. NFL games, commercials and the Super Bowl. New York Times [Internet]. 2025 Feb 8 [cited 2026 Jun 23]. Available from: https://www.nytimes.com/2025/02/08/business/nfl-games-commercials-super-bowl.html.
• Dhurandhar EJ, Maki KC, Dhurandhar NV, Kyle TK, Yurkow S, Hawkins MA, Agley J, Ho EH, Cheskin LJ, Sørensen TI, Wang XR. Food noise: definition, measurement, and future research directions. Nutrition & diabetes. 2025 Jul 8;15(1):30. https://www.nature.com/articles/s41387-025-00382-x
• Hayashi D, Edwards C, Emond JA, Gilbert-Diamond D, Butt M, Rigby A, Masterson TD. What is food noise? A conceptual model of food cue reactivity. Nutrients. 2023 Nov 17;15(22):4809. https://www.mdpi.com/2072-6643/15/22/4809

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