The Cheers Pod
Insights from teams, brands, & investors on how to engage and build relationships with the modern fan
The Cheers Pod
Cheers Pod 3: Nicholas Lemieux (Athlete Studio)
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Ford & Drew Cousin
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Season 1
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Episode 3
In Episode 3 we chat with Nicholas Lemieux, Founder & CEO of Athlete Studio. Athlete Studio is an ecommerce automation platform for pro athletes to grow their IP and sell directly to their fans. We explore the benefits of athletes owning their brands and data, highlighting the unique value superstars like Angel Reese, Jalen Hurts, and Justin Jefferson are creating with the help of the platform. We also discuss Dick's Sporting Goods investment in Athlete Studio and share advice on the benefits of aligning with corporate venture funds.