The Cheers Pod
Insights from teams, brands, & investors on how to engage and build relationships with the modern fan
The Cheers Pod
Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)
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Ford & Drew Cousin
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Season 1
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Episode 7
In Episode 7 we chat with Alex Sheinman, Co-Founder of Snapback Agency and Partner at Snapback Sports. We explore both Snapback Sports ascent from a Snapchat account to a full-fledged media company and Snapback Agency's emergence as a force in the industry.
Alex discusses Snapback Sport's unique relationship with it's audience, driven by content centered around showcasing the fan experience at top sporting events in-person and beyond. Alex also shares how Snapback Agency is helping partners, like the Mall of America, reach the coveted Gen Z demographic by leveraging their roster of sports creators.