The Cheers Pod
Insights from teams, brands, & investors on how to engage and build relationships with the modern fan
The Cheers Pod
Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)
In Episode 10, we chat with Tameka Rish, Senior Vice President of Fan and Associate Experience at Arthur M. Blank Sports and Entertainment (AMB Sports and Entertainment), the parent company of properties including the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium.
Tameka shares her strategies for optimizing fan experience 'driveway to driveway' across multiple properties. She reveals how AMBSE uses data to continuously improve fan experience—from analyzing NFL surveys to using non-sports events, like Taylor Swift concerts, as testing grounds for refining operations.
Tameka also dives into the creative side of fan engagement, discussing integrated themed games such as last year's hip-hop 50th-anniversary celebration featuring 130 artists and never-before-seen performances.
Celebrating 50 Years of Hip-Hop | Atlanta Falcons:
https://youtu.be/F00xWGia7FI?feature=shared