Cheers Pod 14: Justin Anderson (Frost Buddy)

On this episode of The Cheers Pod, Drew sits down with Justin Anderson, Head of eCommerce and Marketing at FrostBuddy—the fast-growing drinkware brand redefining a category long dominated by industry giants. 

Justin shares how FrostBuddy has doubled revenue year-over-year by pairing a best-in-class product lineup with a relentless content engine that produces dozens of TikTok, Meta, and Snapchat posts each week. He reveals how the brand seizes cultural moments—from Shark Week to viral design drops—and why licensing deals with the MLB, NHL, and top college programs have become a major growth driver.

From launching a gamified college basketball campaign that boosted AOV by nearly 35% to rolling out a season-long “Game of the Week” program with Cheers Cash for college football, Justin breaks down how FrostBuddy combines sports marketing, gamified loyalty, and rapid product development to keep fans engaged and sales climbing.

If you’re building in eCommerce or selling licensed products, this episode is packed with insight on content strategy, product innovation, and how to win big as a challenger brand.