OKRs vs KPIs: Why Confusing Them Kills Your Goals

Good intentions, bad outcomes

Good intentions, bad outcomes
OKRs vs KPIs: Why Confusing Them Kills Your Goals
Oct 07, 2025 Season 1 Episode 15
Xodiac

Are KPIs Sabotaging Your OKRs? This Episode Will Change How You Measure Success

Gino Marckx and Wayne Hetherington tackle the most common question from their OKR courses: "What's the difference between OKRs and KPIs?" The answer reveals why mixing them up is deflating your goals and confusing your teams.

The Problem: Teams with good intentions want to measure progress, so they put KPIs into their OKRs. Everything's on one dashboard—efficient, right? Wrong.

The Unintended Consequence: Using maintenance metrics (KPIs) to track transformational goals (OKRs) turns ambitious objectives into ordinary tasks. Your GPS becomes a dashboard, and your team loses sight of where they're going.

Key Insights:

  • OKRs are temporary and directional—they end when you reach your goal
  • KPIs are permanent system health monitors—they never stop
  • The same number can mean different things depending on why you're measuring it
  • KPIs don't enable autonomous decision-making toward future goals
  • Exception: Transform an unhealthy KPI into a temporary OKR when you need to fix it

Wayne's car metaphor makes it click: Your GPS tells you where to turn (OKRs), your dashboard tells you to change the oil (KPIs). Both essential, completely different purposes.

Perfect for leaders struggling with goal-setting, team alignment, and making measurements that actually matter.

Got a workplace challenge where good intentions led to bad outcomes? Share it for a future episode!

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Episode Artwork OKRs vs KPIs: Why Confusing Them Kills Your Goals 14:59 Episode Artwork When CI/CD Pipelines Enable Bad Decisions 10:24 Episode Artwork Why "Protecting" Your Team Actually Hurts Delivery (The Isolation Trap) 12:24 Episode Artwork Why Handing Teams OKRs Kills Motivation (And What to Do Instead) 10:52 Episode Artwork When Good Metrics Go Bad: The Hidden Dangers of Performance Targets 15:31 Episode Artwork Why "Perfect" Products Take Forever to Ship 18:32 Episode Artwork Too Many Daily Stand-ups? Here's How to Fix Meeting Overload 13:05 Episode Artwork Why Your Retrospectives Keep Failing 10:22 Episode Artwork Progress Report Perils: When Updates Become Obstacles 16:17 Episode Artwork Demo Disasters: When Product Showcases Go Wrong 16:42 Episode Artwork When Business Cases Go Wrong: The Danger of Manufactured Numbers 15:15 Episode Artwork Why Constant Switching Destroys Team Productivity 13:47 Episode Artwork How Technical Silos Create Invisible Bottlenecks 15:24 Episode Artwork 🚨 SPINNING WHEELS: The Hidden Cost of Working on Multiple Teams 17:59 Episode Artwork 🚨 THE KPI TRAP: Why Performance Metrics Destroy Team Accountability 14:25 Episode Artwork Turning Intentions into Impact 10:52 Episode Artwork The planning fallacy 14:48