chpter. champions
chpter. Champions is the official chpter. podcast where successful entrepreneurs and e-commerce experts share their experiences and practical advice for growing their businesses online. Each week, hosts Tesh Mbaabu and Mark Kiarie invite successful founders to share their inspirational stories.
chpter. is an African technology company. We enable businesses who sell through social platforms like WhatsApp and Instagram to manage their inventory across multiple channels, collect orders and payments seamlessly and grow their revenues through better customer engagement.
chpter. champions
#022 Umesh of Vision Plus | Overcoming a 40% Return Rate to Dominate Kenya’s Electronics Market
In this episode, Umesh Bhojwani, founder of Vision Plus, shares his inspiring journey in building a Kenyan electronics brand from the ground up. Umesh reflects on the early challenges, the importance of customer satisfaction, and the dynamic strategies that led Vision Plus to become a top-selling brand in Kenya.
Highlights:
🌟 Vision Plus was born from the desire to create a local brand that could stand toe-to-toe with international competitors.
🔄 A bold decision to replace defective products rather than repair them created trust and customer loyalty.
📈 In less than a year, Vision Plus climbed to become the top-selling brand on Jumia through strategic pricing and partnerships.
💪 Umesh’s hands-on approach saw him play multiple roles—from delivery boy to brand owner—to keep the business afloat.
🏗️ Embracing vertical integration, Vision Plus aims to bring more of its production processes in-house to reduce costs and improve quality.
🛍️ The rise of e-commerce has shifted buyer behavior, making it crucial to stay competitive on price and product knowledge.
Key Insights:
🛠️ Customer Obsession: Prioritizing customer satisfaction, even if it means higher upfront costs, can lead to long-term success and loyalty.
🚀 Strategic Pricing: Leveraging price competitiveness on online marketplaces like Jumia helped Vision Plus achieve rapid growth and market penetration.
🏢 Hands-On Leadership: Umesh’s direct involvement in every aspect of the business helped navigate early challenges and set a strong foundation.
🔄 Vertical Integration: Moving towards in-house production helps Vision Plus control quality, reduce costs, and innovate faster.
📊 Adaptability: In a market with informed buyers, staying agile and responsive to market needs is key.
📱 Digital Dominance: Leveraging online platforms and e-commerce is essential for expanding reach and maintaining a competitive edge.