Rand Fishkin reveals why traffic-focused marketing is dying and what's next in this eye-opening conversation at Friends of Search Amsterdam 2025. As the founder of SparkToro and former CEO of Moz, Rand shares powerful insights about the shift to "zero-click" content and why your marketing strategy needs a complete overhaul.

Learn why chasing website traffic might be hurting your business, how social platforms are changing the game, and what really works in B2B marketing today.