We Bet Ya

01: The Story of Chasebet: Where Fairness for the Average Punter is Everything!

• Allan Hillzinger • Season 1 • Episode 1

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Join us as we launch the new  “We Bet Ya” Podcast, where we go inside the bookmaking at newcomers on the block, ChaseBet.  

Lifetime conversationalist Sarah Maxwell from Chatta-Box media sits down with the boys behind ChaseBet: Allan Hillzinger (host of the new pod) and Damian Harris (the backbone behind the bookmaking).

In this episode, we cover:

  • The meticulous weekly grind at ChaseBet
  • How these boys met and came up with this new bookmaking enterprise on the block - and did they possibly grow up 10mins from each other??
  • New host of the pod Allan and what he’ll bring to the table each week on the We Bet Ya podcast.
  • Responsible gambling woven into their service
  • The spotlight turns to Damian, the son of a renowned bookmaker (who generally prefers to work tirelessly behind the scenes), as he gets fired up on why fairness for the average punter is what drives him in this new business above all else.
  • How these boys see their customers and why their service is so tailored

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Allan:

Welcome to We Bet Ya, a betting podcast dedicated to providing comprehensive information, tips and education that will take your punting entertainment to another level. I'm your host, alan Hilsinger, from Chasebet sporting CEO, professional gambler, now bookmaker. Tune in as I unleash my sometimes unconventional approach and views on all the current sports and races. Chasebet encourages responsible gambling. Imagine what you could be buying instead. For free and confidential support, call 1-800-858-858 or visit gamblinghelponline. org. au.

Sarah:

Today, the We Bet Ya podcast gets launched into the stratosphere. As a lifelong conversationlist, I love when I get the chance to chat to business partners like Damien Harris and Alan Hilsinger from Chasebet, getting to the bottom of how these two men from different backgrounds form their new comprehensive betting platform that has the industry all lit up. This kind of stuff really intrigues me, like how did these boys even come together and, more importantly, why? And a podcast? What's that all about? So many questions, so little time for these two crazy busy guys who are all about experience, fairness and responsible enjoyment on the betting journey. Damien, with his business consultant backbone in retail hotels, wagering and gaming, and Alan, going from sporting CEO to entrepreneur and business coach in sales and marketing, brought together because of their punting and bookmaking capabilities to form an all-Australian owned and managed bookmaking enterprise. These two boys believe that every punter deserves a fair go. They're hell bent on providing transparent guidance and support to their customers. Keeping it real actually matters to them. Dynamic pricing might draw people in, but it's their comprehensive betting experience that keeps their customers coming back.

Sarah:

Now let's get that real talk. Let's get to it, and I want to know more about these boys behind Chasebet. So, damien, we know you prefer to be behind the scenes. You're that guy, so we appreciate your willingness to let us get to know you that little bit better. And, alan, you're the host of this gig, so you're more than happy to have a chat and we've all seen your microphone. So, alan, you even get to start, okay. So I know If you were to watch, alan wanted to show that his microphone was bigger than mine, but that's a whole other conversation. Before we get into how you boys met and you came up with this idea for Chasebet, give us like a snapshot, al, of a typical work week at Chasebet. What happens behind the scenes to make this bookmaking enterprise come to life?

Allan:

Where do we start? Firstly, thanks for the intro there, sarah. Looking forward to these podcasts, and I'm excited to have Damien on the first one. As you said, he loves to be behind the scenes, but I think throughout this series we're going to see him fire up on a few different things as well.

Allan:

Once a week in the life of Chasebet, behind the scenes, generally on a Monday, damien and I will review the week. We'll have a look at what worked well, particularly looking at what our clients and our punners enjoyed. So we love trialing different things, we love putting out different promotions, we love doing different things and seeing what they've actually engaged in and what they've enjoyed. So that's a big one is reviewing that. And then we're looking at the week ahead what are the particularly important races, the sporting events, what promotions can we do, and then also looking at what we want to engage our clients for as well.

Allan:

So, outside of that, it's then looking at how do we stand out. We're in a market that has a number of different brands that are well and truly entrenched in this and we're the new guy, so to speak, and, yes, we're starting to get a lot of notoriety and, yes, a lot of people are starting to really talk Chasebet and we don't want to sit back on that. So it's how else can we differentiate in the market? How can we provide what you yourself called the comprehensive betting experience? How do we provide that? So that's a quick snapshot, and it is busy. It's a busy, busy life and we love it.

Sarah:

So I'll just stick with you and so Damien can get nice and warmed up by all this listening to your voice. I'm going to ask you a bit more about this later, but it makes me curious. You, as a punter you come from, you are like a user of these kind of platforms. So tell me the difference between being behind the scenes You're actually making it happen for other people, like you used to be. What's that like?

Allan:

It's cool. It's cool and I've been as a punter I think one of the best things I can. I suppose I can think in in all different frames. So over my whole life I grew up in racing and gambling around me and I've been through all the different stages. I've been the young guy who just wants to have fun. I've been the guy who's probably gone a little bit over the top with how I gambled and how I treated that.

Allan:

So for us that's always something that's in the back of the mind. I've been a professional gambler and made some really, really good money. And I've just been the guy that goes to the football game or goes to the races and just has a bet with my mates around there as well. So I've kind of experienced all of them and seen that. So from that point of view, to come from that angle and not that you always know what everyone wants, it's always a changing landscape but I certainly can really sit in the punters mind and in the punters shoes in what we offer and know the things that they are looking for, the things that frustrate them and the things that excite them as well. So it's really cool. And now, seeing the other side of it. What an eye opener, like seriously as a punter, to see what goes on behind the scenes, and it's one of those ones where you're always curious. But now I actually know and I love it. I suppose it's almost like punting on the other side now.

Sarah:

Yeah, we should that's a good little name Punting on the other side. I think I'm glad you said all that, because you relate a lot to people and I know that that's part of even that customer service that you provide. You always seem to sit there like, hey, this was me, it could be me on the other side of the phone, you know, asking a question, or online. You know, and I love that about your story and you've been through so many different dimensions of it too, so I think you hosting this show is going to be so important because I know you have that in you. Like you want to be transparent, you want to show people what it's really 100% and that's.

Allan:

you'll see that with our customer service and I know we'll talk about some other things, but our customer service team are all punters and we treat. We treat it that way. And when a punter says, why did this happen, good or bad, whether it's whether it's something that was, you know, affected him negatively or positively, we just tell him straight. And I love that about Chase, but we founded it on that, on that transparency. And when we say transparency, that's what we mean. If a punter comes in and asks us a question, we tell him.

Allan:

Let's just tell him straight, because why make it all fluffy or one of the things he used to frustrate me as a punter would I would ask, and they would flop me off with a little lantern answer. That would be like, seriously, at least if you told me the truth hey, you're too good of a punter for us, you're using too many promotions, or this happened in the race and we can't change it then I would have at least appreciated the truthfulness behind that. So that's a massive one and that's been really pushed me by Dama. When you'll talk to Dama as well as a bookmaker, the people that have known him on track know that he's one of the fairest, the most genuine guys you'll ever meet. Yes, he's competitive and he's fierce, but he's also super fair.

Sarah:

Yeah, and I'm so glad you said straight talk, like who doesn't love to get it straight and when someone like you as providing a service from a place of, I felt it on the other end, you know you're getting something good. So we've talked about Damien like he's this mythical creature, so can you introduce him to the podcast and what is it about his background? That was like the perfect fit for for working together.

Allan:

I think part of that was what I just shared there. I met Damien a few years ago, actually at the track he was bookmaking. I was punting, ironically, surprise, surprise, and it was that night that I got to talk to him and we just hit it off in a language that that spoke really really well and kind of went our own ways. We were friends on social media and couple of years later work actually brought me together. I started working for an organization that Damien was a director on, so we became even better friends there.

Allan:

But as far as this business goes and partnering with Damien, it's and it's easy to say and it's like you know people are you all. That's your business partner or whatever it happens to be. The guy genuinely cares about people. Like I said, he's. It's so interesting to meet someone that can be so competitive but so fair. He'll tell you. He'll tell you as it is, but he will also he's got a heart of gold.

Allan:

So outside of that, just he knows, he knows the game, that the way that Damien looks at gambling is at a whole different level and I think we need that right now in where our industries at. We need people thinking differently, looking at it differently. He's not this guy that just says, hey, we'll cut all the gamblers if they're winning. He actually just wants to bet people, and better, fairly, and and I really admire that for him. So, yeah, get along really well. He brings a totally different dynamic to me. He keeps, as you said a little bit earlier, when we're chatting prior to the podcast, he keeps me grounded so I don't run away with it. And he's the, he's the real brains behind this organization, that's for sure.

Sarah:

Got it, so you've done well. Damien, you're finally going to get your chance to chat and tell us a little bit about I've heard, that you're a second generation bookmaker. Can you share a little bit about that background and how it's impacted you and you even sitting here today, having your own bookmaking enterprise?

Damian:

Well, look, firstly, it's fantastic to get a word in edge ways with the GM Now. Al is a great communicator and that that's the strength he brings to the business. But being a second generation bookmaker, look, I started very early in this industry. I started going to the racetracks when I was seven, so I've absorbed a lot over my journey.

Damian:

What I've been exposed to through the many years that I've been on a racetrack is I've seen a lot of things happen, good and bad, but I've been raised with a solid service mentality and to look after the little guy and be the little guy, be that the small owner, trainer. And we've always been genuinely fair on a racetrack with owners and trainers, so we've always bet them better odds. They're the ones that put the work into it and I've always tried, always been taught, to look after the little guy. So don't get me wrong, I've bet some of the biggest professional punters in Australia, but the foundation of any good business is a solid foundation and small punters deliver that. So at ChaseBit I'm just a natural extension of what I learnt on country racetracks from my father. Where did you grow?

Sarah:

up Damien.

Damian:

So I'm originally from Young and New South Wales, the Cherry Capital, and I've worked across Greyhound, harness, gallop meetings in that area. I was a very young bookmaker when I took over from my father. Look, my father John was always involved very hard taskmaster, very hard taskmaster. And if you talk to the team at ChaseBit, I'm just as tough. I'm probably a perfectionist, a lazy perfectionist, but I always expect us to be doing things to the best of our ability and pushing and I want to push the team to bigger and better things, and so are you like your dad, then, oh, I'd say I'm a refined version of John.

Damian:

I gave this great line. Back in the day, the racing industry was very competitive there may have been things that weren't as kosher as they are today and my father used to give two payouts after a winning bet the monetary and the verbal. I'm really proud of this story. My father had a very fiery temper, which I do inherit, but I control much better.

Sarah:

I everything is wishing we had John somehow secretly tapped in on the other line.

Allan:

Imagine ChaseBit doing that.

Sarah:

They receive their money and their bank statement says get stuff or like you know you get your cards at school you get your grade and then you get the comments. Yeah, you get a comment section. That's good. I like that.

Allan:

You might need to have a look at implementing something like this.

Damian:

It's really quite funny, like sometimes it wasn't quite funny.

Sarah:

Got it You've. I love how you said that. Yeah, like the influence, like we feel that we really get a sense of I love. Well, I'm just calling him John. I'm not saying dad, I mean you call him John. Let's do it so, john, as I can feel the presence of him in your values and the things that are important to you. And so, um, alan, like I'm just trying to imagine how you and Damian actually conspired. Like how did you even come together? Um, how, yeah, how did this whole thing come together? I'm trying to put you two together.

Allan:

Well, as you know, my background is sales and marketing and when I was in a previous role as a CEO and I chatted with them, I went they, they were talking to me and said, hey, I'm, I'm looking to go online and I'd love some advice. So it kind of started with that. Like they, I'm really knowing that that was my wheelhouse is the sales, the marketing, the branding and obviously they as people will quickly learn his wheelhouse, his numbers and the the betting side of it and understanding the trade and what the market is currently doing. And he saw that opportunity obviously to go online. So that was really just a conversation and me reaching back to Damo and being able to help with the marketing and kind of just develop from there. I fell in love with what the possibilities were and and then came on board with Jaysbet.

Allan:

So, uh, damo's baby, um, it's been something that I've dreamed about being part of, ironically since I was a young boy, being hanging around and Damo mentions where he grew up. I grew up in a little country town called Kaurra, which is not far from young and what we? We can't remember, but we've worked out that we would have been at Kaurra Greyhound track together seven and eight years old because Damo's dad was bookmaking and my dad was the greater, so he used to do all the grading and the dogs that were in the races and the startup at Kaurra Greyhounds and they knew each other. So knew each other to the degree that they knew each other but didn't, if that makes sense. So it's amazing how life spins around.

Sarah:

I love stories like that. It's like no accidents, it's all meant to be. I was when you said that, um, jaysbet is Damo's baby, I just thought maybe you're the nanny, so you're just taking care of the baby, just kidding. Um so, alan, what gets Damo fired up Like? What gets him just all activated?

Allan:

Oh, you know what? There's a number of things. It's. It's interesting you say that he is a perfectionist. When we say fired up to, like he said before, he drives the team hard and he really does, however, in a great way. The team absolutely love day motorpieces and they love that about him and I think that's what everyone loves about him. He's super competitive. It's a competitive, positive drive. It's not this pull out the whip and hey, you're not working hard enough. It's a real. What more can we do? How can we think bigger? How can we lift that cap? How can we limit ourselves on what we want to achieve? So, but what fires him up? It's when you start talking about bookmaking.

Allan:

Because of his background, I think in recent years there's been a real turn for not betting players for the way the regulations are around minimum bet limits, it's licensing, it's having a fair bet He'll get fired up around. You know people not betting things like that that are really entrenched in the industry. Also, when it comes to his other passion, which I'm sure in another episode we'll talk about, which is Greyhounds, he comes through. He's very passionate in Greyhounds. He's a director on the Greyhound Breeders, Owners, trainers Association in New South Wales. They're the things that get him really, really fired up and you'll see a whole different level of Daymo. We won't be able to shut him up on the reverse when you start talking about some of those topics. The we Bet your podcast is proudly brought to you by ChaseBit. For a comprehensive betting experience, download the ChaseBit app today. Think is this a bet you really want to place for free and confidential support? Call 1-800-858-858 or visit gamblinghelponlineorgau.

Sarah:

Now, damien, how some of your skills from your past experiences are serving you in this business. Because, yes, you were baked in bookmaking, but you were in hotels, you were in retail, you were in a lot of different businesses before. How are some of those things helping you and serving you well here?

Damian:

Great question. I think what I've learned is I've always been in the bookmaking industry, but, as you say, retail hotels, service Service is the key Now. Smaller bookmakers that's how we beat our competitors. It's all about our servicing. So it's basically a relationship we have with our customers. We need to be transparent, as Al says, and I'm really big as he's out on communicating, so people understand where they're at. What's their expectation level, what's our expectation level?

Sarah:

It's a business relationship.

Damian:

We bet some of the sharpest professionals in Australia and I can happily tell you that I bet them bigger than anyone else in the game and I know them. They bet through their own names. They don't use what we call BOLA accounts there's nothing underhanded and we gain that information. We use that information to our benefit Our old school bookies. This is where you see me get fired up.

Sarah:

I can feel it Something's coming.

Damian:

These guys want to treat customers as much. They only want to bet losers. And I use this line to our all the time Do all losers ring everyone up and say we're all backing the same horse at Randwick on a Saturday afternoon? Of course they don't. There's always winners and losers. We've got to get back to that. We're going to win our percentage over the long term, build those relationships and we want happy outcomes for them. We want them to feel that they're part of ChaseBet too and they're getting looked after. Everyone in the industry has multiple accounts, but geez, I'd like to get a bigger percentage of their wagering with ChaseBet. And if we're authentic and we talk to people and communicate, I think we'll get there. We don't mention other corporates. We may talk about their color, be it the green machine, the red machine, the blue machine. Well, we're the purple machine and we are a machine, and I'm very competitive, but I'm also very humble. I don't want us to overpromise and underdeliver, I just want us to deliver, and then people will learn that we just deliver.

Sarah:

And then it's a purple patch, it's on. Well, Alan, as Damian was sharing that, I've known you for a long time and I want to hear from you how you relate to what he just said in terms of relationships and service, Because I'm like now I totally get why you two are partners actually. So what do you hear there from your experiences that aligns with a lot of that ethos? I know you also were in the service relationship game.

Allan:

Yeah, it does, and I think that's where it is like Damian and I have very different skill sets. However, are very similarity in our thinking around service and what we can provide. And yes, it's gambling, and yes, damo shares this quite often. It's what is it? 98.7% of people have a great enjoyment of gambling. We want to provide that. We want to service in that sense that they can have a long-term relationship with us, they can enjoy having a bet, they can actually take their gambling experiences to a whole new level.

Allan:

So that's the mentality that we have and it's the same with little things that we've started noticing make a big difference. A player comes online and says to one of our guys and it's filtering through to our whole customer service team and even my dog, who's the real CEO in the background here little coffee. She's coming to say hello is when somebody messages on live chat and says, can you do this for me? And we know that 95% of other bookmakers would say no or the person that they're talking to has no authority to do it. We provide that to our customer service team so they can give the service. It might be a faster bank withdrawal. It might be canceling a bet that they made an error on when there's five seconds to go before the race is about to start, but the team will go out of their way and as long as it's possible to do it, they'll provide it, and that's the service mentality when I hear Damo talk about it that I see just coming across in everything that we're currently doing with Chase.

Sarah:

Why would you do that, al? Why is that important to you to be able to do those things?

Allan:

Long term, as Damo said, long term For us, if we have players and I know Damo will be the same in two years, three years, five years time and we're looking back and seeing players that have been with us for two, three, five years, that would be the smile. It's not about instantly making a dollar off every single person that walks in the door. As Damo said, there's winners, there's losers. If we continue to provide the service in the two, the three, the five years, even if every one of them was winners or every one of them was losers, we just know that it all balances out. And you add to that when you think about it and you know my background as well.

Allan:

Obviously, sarah, the word of mouth, marketing is phenomenal and we're really starting to see that kick in where people are saying go to Chasebet because they'll do this for you. They'll go that little bit extra above and beyond what a larger corporation is going to do. And, interestingly enough, damo and I have spoken about from day one, with our vision to be one of those large corporations that are one of the top bookmakers in Australia. It's one thing that we will never, ever, ever, in our view, or we'll do everything we possibly can to not lose. Is that service mentality to our clients.

Sarah:

Got it. It's coming through very strong for both of you. Damien. What's one thing about Alan's skill set or way of being that has surprised you, and I'm generally looking for a positive here.

Damian:

I think these days, nothing surprises me with Alan. However, what Alan brings to the team is positivity. He can always find a positive outcome, even in a negative.

Damian:

Now, that's a great thing in a bookmaking enterprise, not so much with myself, but with the team below us. Look, I can handle a bad run. I can handle when the punters have got us on the ropes. I'm seasoned. I've been bashed around the head many, many times, but the team can very quickly get down if you're doing tens of thousands of dollars in a period. So I'm the other way, I go beautiful, they've got money. Come at me. You know that's what punters are there for. We want to reestablish the battle between the punter and the bookmaker and make it personal in a good way. In a good way.

Sarah:

I'm kind of sad that people aren't seeing the visual, because Damien's eyes get really big when he's making it. The whites of his eyes get real big and you know it's on. It's getting serious, Damien. Just furthering on from that, what is on the horizon for you when you're thinking of Alan sort of alluded to three, five years? What kind of service when you envision this, what is on the horizon for it to keep pumping?

Damian:

Well, it's got to come back to innovation, be that, innovative promotions, if I want to do something different that the big guys aren't doing. We're nimble and we're also grassroots.

Allan:

Like.

Damian:

Saturday night I was track-sided and I was talking to one of the smartest punters in New South Wales in their chosen field and their greatest problem was they can't get set with 30, 40, 50 bookmakers anymore. It's just ridiculous and this is where the industry and this is where I get fired up. The industry needs to protect their revenue base and enforce minimum bet limits. We have our own minimum bet limits in New South Wales because we want to be saying it's leaders, not followers.

Sarah:

So why can't they do that anymore? What's changed? Do I dare poke this issue?

Allan:

Oh, you'll poke this bear, I'll tell you, this will be a whole bear.

Damian:

Okay should we hold this. Is this an episode, Al? Oh, yeah, it is.

Sarah:

Okay, damien, that's a good deal. So we're holding these and just so you know, guys, damien's writing notes, because then he's like making sure that this happens. But let's, because, here we go. We keep alluding to this, the podcast. And well, what are we talking about, alan? You know what is this new podcast? What's the landscape for Chase Bet? What do you want we bet you to achieve?

Allan:

Three things. The real essence of this podcast is three main things. It's to provide the tips and the education for punters. I come from that mentality and we still want our punters to be educated. We want to teach them what are the bet options, what is the best way to bet, how can you do that kind of stuff. So we still want tips and education as part of this podcast. Not that that's the be all and end all. That's one aspect of it.

Allan:

Another aspect to this is really, I suppose, the juicy topics of punting and gambling, which may be, as we've alluded here the minimum bet limits, responsible gambling, what's a fair bet, licensing and there are other things.

Allan:

I know we spoke about recently certain bookmakers that are doing certain things and, again, not that we're calling anyone out, but certainly the situations that we wanna talk about. So we want this stuff to be aired, to be discussed, and the more it is. So, yes, controversial and, as Damos said, one of the things I love to do is look at opportunities and how do we turn that into a positive. So, ultimately, we'd love this podcast to be a catalyst for change in those areas. And then the third part is to just have fun with sports and racing, to be talking about the upcoming races, to see the different viewpoints of people and have a real lot of fun with those kind of things as well. So yeah, threefold for where we wanna go with this podcast and, as I said, the last part that have fun. Even when we're being serious, we still wanna always have fun.

Sarah:

Awesome, you're such the guy for it. Really you are, alan, because I think you have just that diverse, that background and your gift of the gab, your very astute mind, but you know how to have fun with things and I wanna just thank you both, because what really-. Damos wants to say something first there, I can see oh oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh he started to learn when he wants to.

Allan:

He just wants to add one more thing. I can sense it.

Sarah:

That's a good partner right there.

Allan:

Tell me.

Damian:

He's fantastic, he can read my mind, and I think this is what we wanna put across is ChaseBett is dead serious when we're working, but let me tell you, we have a truckload of fun. A truckload of fun and that's what makes ChaseBett so enjoyable from a team aspect is we're serious, we play the game hard, but we also have lots of lives.

Allan:

And our punters see that too right.

Sarah:

Yeah, good point, damien, because I come from the sporting background.

Sarah:

You know, having been a professional, and the ones who are the best, the real pros, just like a Roger Federer, make it look easy and fun because he's put in all the work on the practice court, you know.

Sarah:

So I really love that you reiterated that, because sometimes people can get lost, thinking it looks easy and it's like no, behind the scenes things are going, it's on, and I really wanna thank you both for sharing. It's like a beginning. You're sharing who you are, but we get the sense of how the care that you've both spoken to translates into your service. You know, it's like having that value, like something that's important to you, and then seeing how it's like just funneling down into the efforts that you guys make, the kind of people that you even have answering your phones to make sure that everyone's treated how they deserve to be treated. It's really coming through that. That's what you guys are doing and I look forward to the podcast continuing to show people what Chase Spence really all about, and it's yeah, what is the? What did you call it? The purple something? The machine?

Allan:

the purple machine, the purple machine, the purple patch. And so you gotta catch up. Just just you gotta catch up, because it's not phones these days, it's all internet and online.

Sarah:

Oh, I'm so old school. I just like picturing like the old school AT&T day. Where you like, wear the thing on your head, oh my gosh, sorry, so they're doing it all online now.

Allan:

Is it like a chat, all online, all online Live chat. Live chat live chats to go.

Sarah:

Okay, I got this.

Allan:

I got this. They love it.

Sarah:

Oh, my God and the grandma. This is so cute. Well, I really look forward to you hosting Alan. I think you're made for this. So great to see that backbone, damien, behind you and just you two, the minds behind it all. So well done, damien. You did it. You did this Good job. Thanks, ed.

Allan:

Thanks for joining us on the we Bet your Pod. Please follow the show so you don't miss a thing. If you know a mate that needs to hear this episode, make sure you share this episode with them too. Rating and reviewing the show makes a big difference, and I really respect the time and energy that takes. In return, I can guarantee I'll be showing up every single week with another action packed episode. Chaseford encourages responsible gambling. Imagine what you could be buying instead For free and confidential support. Call 1-800-858-858 or visit gamblinghelponlineorgau.