Radio Influencers
Radio Consultant Andy Meadows sits down with a wide variety of people who are helping to move the radio industry forward. Weekly guests include programmers, managers, owners, sales specialists, digital experts and other consultants.
Radio Influencers
Syndicated VS Local
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Andy Meadows
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Season 2
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Episode 25
In this episode of Radio Influencers, host Andy Meadows discusses the critical choice between syndicated and local content in radio. He emphasizes the importance of local content for revenue generation and how local talent can compete with well-structured syndicated shows by leveraging their unique local presence and engaging with the community. Meadows also highlights the necessity of digital content creation and the value of coaching for local on-air talent. You can also watch the full episode here.