Radio Influencers
Radio Consultant Andy Meadows sits down with a wide variety of people who are helping to move the radio industry forward. Weekly guests include programmers, managers, owners, sales specialists, digital experts and other consultants.
Radio Influencers
Station Branding 101
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Andy Meadows
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Season 3
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Episode 21
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In this episode radio consultant and host Andy Meadows explores the three critical elements of station branding, the name, logo, and positioning statement. Meadows shares lessons he learned throughout his career that can help radio professionals build strong, memorable brands that outperform and outlast the competition. You can also watch the full episode here. This podcast is recorded using Riverside.