Radio Influencers
Radio Consultant Andy Meadows sits down with a wide variety of people who are helping to move the radio industry forward. Weekly guests include programmers, managers, owners, sales specialists, digital experts and other consultants.
Radio Influencers
What Radio is Getting 20% Wrong
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Host and radio consultant Andy Meadows addresses what he believes radio is getting 20% wrong, the music they choose to play. Meadows argues that many radio station music databases are inaccurate because they rely on national data rather than local data. He warns that playing the wrong songs one out of five times creates a competitive vulnerability that rivals can exploit. Ultimately, he encourages broadcasters to utilize market-level song data and local talent to maintain a competitive edge and ensure long-term station survival. You can also watch the full episode here. This podcast is recorded using Riverside.