Radio Influencers
Radio Consultant Andy Meadows sits down with a wide variety of people who are helping to move the radio industry forward. Weekly guests include programmers, managers, owners, sales specialists, digital experts and other consultants.
Radio Influencers
The Power & Danger of Influencers
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Andy Meadows
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Season 3
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Episode 29
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summary
In this episode, host and radio consultant Andy Meadows discusses the power and pitfalls of influencer marketing, using a recent case study of a theme park in Frisco, Texas, to highlight key lessons. He emphasizes strategic partnerships, target audience alignment, and the importance of readiness before influencer involvement. You can also watch the full episode here. This podcast is recorded using Riverside.