Peptides, Private Equity and Profit

In this episode, Alicia and George McKenzie take you inside their latest wellness routines, including peptide injections and biohacking for recovery, cognitive performance, and longevity. They share how tracking health KPIs is just as important as business KPIs, especially when you're running companies, raising kids, and chasing long-term vitality.

The duo also unpacks the story of a six-month-old SaaS startup that was acquired by Wix for $80M in cash—built by a solo founder leveraging AI. Plus, they offer an honest look at what it’s really like to go through a private equity event from the founder’s seat.

What We Talk About:

• Why Alicia uses TB-500 and BPC-157, and George is on Tesamorelin
• How they track improvements using Oura and Whoop wearables
• Peptides, recovery, and the misconception of “miracle shots”
• The CEO mindset applied to your body: KPIs, bloodwork, and strategy
• Rapamycin and Tirzepatide: what worked, what didn’t, and why they microdose
• The Base44 acquisition: how AI is changing the speed and cost of building startups
• Why product vision > coding skills in today’s tech landscape
• What George learned from a real-life PE exit (and what he’d do differently)
• The private equity “shell game” and why lean startups might already be more efficient

Key Takeaways:

• Founders can’t ignore their health. Being the CEO of your body is non-negotiable.
• Peptides can be powerful, but only when combined with smart habits like movement, sleep, and nutrition.
• The rise of AI is accelerating the solo-preneur economy—if you can dream it, you can build it.
• Not all private equity strategies are created equal—alignment, transparency, and realistic expectations matter more than ever.

Resources Mentioned:

• Oura Ring
• Whoop Band
• Base44 acquisition by Wix – TechCrunch
• Learn more about peptides like BPC-157 and Tesamorelin

Connect With Us:
📩 Have a question or topic you want us to cover? DM Alicia @liftlikeamother or @marriedtothestartup
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