The Woman's Hustle: Thrills and Spills of Entrepreneurship
The Woman’s Hustle: Thrills and Spills of Entrepreneurship dives into the real, unfiltered journeys of women entrepreneurs, the wins, the setbacks that build resilience, and the lessons learned along the way.
Each episode contains honest storytelling, practical insight, expert advice, and strategic takeaways on the topics that matter most for women in both business and life.
Whether you’re just starting your journey, considering the leap into entrepreneurship, or focused on scaling with intention, The Woman’s Hustle Podcast is a inspiring reminder that you’re dont have to walk the entrepreneurial road alone.
The Woman's Hustle: Thrills and Spills of Entrepreneurship
Find and Fix the Hidden Profit Killers on Your Website
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Is Your Website Ignoring a Profitable Audience?
In this eye‑opening episode of The Woman's Hustle: Thrills and Spills of Entrepreneurship, Kisha sits down with website analytics expert Philippa Gamse to reveal the hidden places where your website may be leaking profit, and what to do about it. From overlooked audiences to underperforming pages, this conversation breaks down how women entrepreneurs can use data to make smarter decisions and generate better results online.
Learn about identifying missed opportunities, what metrics actually matter, and which simple tweaks can lead to meaningful growth.
If you’ve ever brushed off your website analytics or felt unsure where to start, this episode gives you practical, accessible steps — including free tools — to help you understand what’s really happening behind the scenes and how to fix it.
Chapters
00:00 Introduction
02:07 The Importance of Analytics
02:57 Hidden Profit Leaks in Websites
05:43 Understanding Your Audience Through Analytics
09:53 Product-Based Business Insights
17:10 Challenges and Insights
19:54 Website Aesthetics vs. Functionality
ABOUT THE GUEST
Phillipa Gamse is an independent expert in evaluating the evidence behind website and digital decisions, helping leaders avoid costly misinterpretations of analytics and performance data. With more than 25 years of experience and over 5,000 website reviews, she delivers actionable insights that strengthen digital marketing strategies and ensure organizations make confident, well‑supported decisions. She is the author of Website Wealth, a practical guide for business leaders on driving real value from analytics, and is widely recognized for making complex digital concepts clear, relevant, and immediately useful. Get her Book, Website Wealth: https://www.amazon.com/Website-Wealth-Business-Leaders-Analytics/dp/XXXXXX
Connect on LinkedIn: https://www.linkedin.com/in/philippagamse/
About Upgraded MindsetZ - Kisha Woods - Founder and CEO
Kisha is an award‑winning Certified Life & Business Coach, author, speaker, resource and advocate. As the Founder and CEO of Upgraded MindsetZ, she leads a mission to help women break free from outdated cycles, find their voice, and step confidently into their purpose in life, career and entrepreneurship.
Follow Kisha on Socials:
*LinkedIn: https://www.linkedin.com/in/coachkaytransforms/
*Facebook: https://www.facebook.com/CoachKayTransforms/
*Instagram: https://www.instagram.com/coachkaytransforms/
Learn more: www.upgradedmindsetz.life
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