The Woman's Hustle: Thrills and Spills of Entrepreneurship
The Woman’s Hustle: Thrills and Spills of Entrepreneurship is the podcast that keeps it real about what it actually takes to build and grow a business with purpose.
Through honest, unfiltered conversations with women entrepreneurs, we explore the wins, setbacks, pivots, and strategies that keep them moving forward.
But this show goes deeper than business tips.
The Woman’s Hustle uncovers the unique realities women face in entrepreneurship: the barriers, biases, balancing acts, emotional labor, and brilliance that shape our journeys.
Raw stories. Real strategy. Women‑centered wisdom.
This is entrepreneurship from a woman’s lens: powerful, messy, intentional, and unstoppable.
The Woman's Hustle: Thrills and Spills of Entrepreneurship
The Power of Authority Over Popularity | KJ Blattenhauer
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In this episode, KJ Blattenbauer shares her insights on building authority, leveraging word-of-mouth marketing, and staying aligned with your purpose as a woman entrepreneur. Discover practical tips to increase visibility, avoid burnout, and create a meaningful impact in your business.
Key points in this episode include:
Difference between authority and popularity
Importance of word-of-mouth marketing
Authentic visibility strategies
The misconception of six-figure income as a success metric
This episode is for women entrepreneurs who are ready to build real authority, grow their businesses with intention, and redefine success on their own terms. If you’re craving sustainable visibility, deeper alignment, and marketing that actually feels good, this conversation was made for you.
Chapters
00:00 Introduction
01:49 KJ's Journey: From Small Town to Publicist Powerhouse
03:38 The Importance of Word of Mouth in Business
06:31 Authority vs. Popularity: Understanding Your Impact
09:18 Avoiding Burnout: Staying Aligned with Your Purpose
17:43 Clarity: The Key to Effective Communication
23:28 Service Over Income: The True Purpose of Business
KJ Blattenbauer is the founder of Hearsay PR and the authority behind making experts impossible to ignore. While many think of PR as media placement, KJ treats it as leverage, the deliberate construction of perception that determines who is trusted, who is cited, and who rises. She is also the two-time bestselling author of Pitchworthy and Pitchworthy: The Workbook, and the creator of the PitchworthyTM philosophy.
Hearsay PR - https://hearsaypr.com
Follow KJ on IG: https://www.instagram.com/kjblattenbauer/
Website - https://hearsaypr.com
About Upgraded MindsetZ - Kisha Woods - Founder and CEO
Kisha is an award‑winning Certified Life & Business Coach, author, speaker, resource and advocate. As the Founder and CEO of Upgraded MindsetZ, she leads a mission to help women break free from outdated cycles, find their voice, and step confidently into their purpose in life, career and entrepreneurship.
Follow Kisha on Socials:
*LinkedIn: https://www.linkedin.com/in/coachkaytransforms/
*Facebook: https://www.facebook.com/CoachKayTransforms/
*Instagram: https://www.instagram.com/coachkaytransforms/
Learn more: www.upgradedmindsetz.life
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