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Can evangelization really be joyful, lighthearted, and even funny? Jim and Meghan sit down with Scott and Elisabeth Williams, the husband-and-wife team behind Sock Religious, to talk about how they’ve built a Catholic family business rooted in humor, creativity, and bold faith. From socks to t-shirts to stories of saints, their mission is simple: help families live their faith out loud while never taking themselves too seriously.

What’s in this episode:

• The origin story of Sock Religious on a road trip to Chicago in 2017
• How humor, joy, and faith came together in their marriage and business
• Why authenticity matters in sharing the Gospel with the world
• The creative process behind designing socks and t-shirts that tell saint stories
• Powerful customer stories: weddings, ordinations, and cancer treatments with Sock Religious
• The joy of connecting saints’ charisms with real family life
• Learning from Blessed Carlo Acutis and his confidence in God
• Facing criticism online and choosing to evangelize with courage anyway
• How their products unify across generations, from kids to grandparents
• Involving their young children in the family business and devotion to saints
• One resource every Catholic family should know: Masstimes.org, Encounter School of Ministry, Reform Wellness
• Book they’re currently reading: Traction by Gino Wickman; Interior Freedom by Jacques Philippe
• Favorite book: Classics by Jacques Philippe, especially on peace and freedom
• Advice to their younger selves: Take more risks sooner and don’t let fear win
• Final wisdom for listeners: Be authentically yourself, and if you can, build something with your best friend

Resources Mentioned:

Sock Religious – Catholic socks, shirts, and accessories for joyful evangelization

Masstimes.org – Online resource for finding nearby Mass and confession times

Encounter School of Ministry – Formation program with online resources and videos

Reform Wellness – Faith-based wellness program for Catholic mothers and families

Traction by Gino Wickman – Practical framework for operating businesses and organizations

Interior Freedom by Jacques Philippe – Spiritual classic on peace and freedom in Christ