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➡️ Red Line Synthetic Oil: https://www.redlineoil.com/
➡️ AMD: https://www.autometaldirect.com/
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In this episode of Gearheads n’ Gasoline, hosts Barry Alt and Annette Bauer welcome Eddy Cebreco of AMD for an engaging conversation featuring industry insights, personal stories, and humor. Eddy shares his unconventional journey into the automotive world, including how his background in radio influenced his career, along with reflections on aging, health, and the quirks that come with experience.

The conversation highlights the importance of automotive education, mentoring the next generation, and the value of networking and showing up at industry events. Eddy and the hosts also dive into the evolving role of digital marketing in the restoration and aftermarket space, discussing why platforms like Instagram and TikTok matter, why a dedicated website is still critical, and how authenticity and consistency drive real engagement.

They explore the challenges of content creation, balancing marketing with daily operations, and adapting while traveling. Eddy also shares the story behind the Eddy Bear Foundation and his passion for giving back to the community. The episode wraps with a fun speed round, nostalgia, and reflections on staying unapologetically authentic in an ever-evolving automotive industry.

Takeaways:

• Authenticity is essential in branding, content creation, and building trust with audiences.
• Social media platforms like Instagram and TikTok are critical for reaching younger demographics.
• A dedicated website remains vital for business credibility and customer engagement.
• Consistent, engaging content helps businesses stay relevant in a digital-first industry.
• Investing in specialized marketing and social media expertise drives long-term growth.
• Supporting automotive education and youth engagement strengthens the industry’s future.
• Networking and relationship-building create unexpected opportunities and lasting success.
• Giving back through charity and community involvement creates a powerful ripple effect.
• Preparation, flexibility, and creativity help overcome challenges on the road and online.
• The automotive industry thrives on humor, nostalgia, and a strong sense of community.

Guest Bio:
Eddy Cebreco has been in the auto industry since the 90's, moved to Atlanta 4 years ago to work for Auto Metal Direct. I have my own charity, the Eddy Bear Foundation, eddybear.org . I am a huge Star Wars fan.

Guest:
eddy@autometaldirect.com
https://www.autometaldirect.com/
https://www.facebook.com/eddy.cebreco
https://www.instagram.com/ecebreco/
https://www.linkedin.com/company/autometaldirect/
https://www.youtube.com/@autometaldirect

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