The PGA Professional

Steve Keogh

PGA of Australia

This episode of the PGA Professional Podcast features Steve Keogh, Lead Instructor at Five Iron Golf in New York. Steve shares his journey from a self-taught junior and Australian trainee to working with world-renowned coaches such as Dr Rob Neal, Jim McLean and David Leadbetter, and ultimately building a successful full-time coaching business in the US. He explains how structured learning, smart use of technology, and a relationship-driven approach have shaped his coaching philosophy and career.

Key takeaways from the conversation with Steve are:

  • Shadowing great coaches, paying for lessons, and seeking feedback will fast-track your growth as an instructor.
  • Simple language and selected data points help players understand technology without information overload.
  • Physical screening and collaboration with fitness/medical professionals protect players from injury and support long-term development.
  • A full diary is built through relationships, clear goal-setting, structured programs and always booking the next step, not hard selling.
  • Playing lessons, personalised drills, video feedback and regular check-ins create standout value and long-term client loyalty.