Conversations in sustainability
Conversations in sustainability takes a deep dive into the wonderful and often complex world of sustainability. Each episode we speak to an industry expert, unpack a key sustainability issue, and provide you with actionable insights that can have a real impact. Head to greenhorizon.au to find out more.
Conversations in sustainability
Conversations with Salem Lassoued, Muja
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Most people say they care about sustainability. But when it comes to everyday decisions, good intentions often compete with price, convenience, habit and trust.
In the latest episode of Conversations in Sustainability, Dr Lisa Portolan speaks with Muja founder Salem Lassoued about the attitude-behaviour gap and why understanding how people actually make decisions may be the missing piece in driving meaningful change. Together, they explore the role of behaviourally grounded synthetic research and what organisations can learn from the gap between what people say and what they do.