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In this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential. Together, they dive into the essentials of email marketing, discussing common mistakes, best practices, and strategies for maintaining a consistent and engaging email list. 

Melissa shares her wealth of knowledge on creating effective email sequences, structuring newsletters, and leveraging email marketing for business growth.

Melissa emphasizes the importance of consistency in email marketing and offers practical tips on nurturing your audience. She also discusses the value of personalizing your emails and ensuring that your content resonates with your subscribers. 

Whether you're a seasoned entrepreneur or just starting with email marketing, this episode is packed with actionable insights that can help you enhance your email marketing efforts and drive better results for your business.

Timestamps:

• [00:00:02] Introduction and Guest Introduction
• [00:01:31] Common Mistakes in Email Marketing
• [00:02:12] Importance of Consistency and Welcome Sequences
• [00:04:45] Structuring Weekly Newsletters
• [00:09:54] Strategies for Increasing Sales through Email Marketing

Mentioned In This Episode:

• Apply to work with Dr. Destini Copp here
• Where you can find Melissa: Website and Instagram
• Podcast Show Notes: https://www.destinicopp.com/podcast/consistency