The Station | Remembering 3GL
Experience a journey through the ages as we delve into the captivating story of an iconic Australian radio station that underwent a 34-year hiatus.
Listen in for an exclusive 'deep dive' and some intimate conversations with the individuals who shaped its legacy. From reminiscing about the past to uncovering behind-the-scenes anecdotes and the uncharted path ahead for 3GL, former staffers Rod McLure and Gary Newton invite you to join them for an unforgettable insider's perspective on the resurrection of this beloved Geelong institution.
The Station | Remembering 3GL
Eps. 11 - 'Mr Humphrey, I presume?'
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this engaging episode of "The Station | Remembering 3GL", hosts Gary Newton and Rod McClure take listeners on a nostalgic journey through the 1980s, focusing on the fascinating career of John Humphrey, a notable radio personality. John shares his story of entering the radio industry as a teenager alongside his friend Peter Godden, with both harbouring dreams of working in radio. Their journey began at 3AK, where John worked in production and later supported Grantley Dee, a blind announcer.
John's radio career took off after a stint in the United States during his high school years, which enriched his passion for radio. Upon returning to Australia, he joined 3AK, eventually moving to 3BO in Bendigo and later to 4BH in Brisbane as a program manager. Despite initial successes, family considerations brought him back to Victoria, where he continued to thrive in the industry, eventually landing at 3GL in Geelong.
At 3GL, John, alongside Terry Taylor, played a pivotal role in modernising the station. They expanded the sales department, introduced innovative promotions like the Datsun Sunny car giveaway, and revamped the station’s programming to appeal to a broader audience. Their efforts included transitioning away from outdated segments like dog racing and introducing more dynamic content such as Top 40 radio, family fun days and beach discos, ultimately rebranding the station as "3GL on the West Coast."
John's anecdotes about his experiences, including working with well-known figures, navigating industry challenges, and the evolution of radio broadcasting, paint a vivid picture of the vibrant radio landscape of the 1980s. The episode is a heartfelt tribute to the golden era of radio and the people who shaped it.
Nature's Cuppa 100% Organic Tea & CoffeeHelping 1 Million Tea Lovers Discover The Superior Taste Of 100% Organic Tea at Woolworths S/markets
Safe Solutions Care
Respite and Care Services for Aged & Disabled
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
_________________________
Again, thanks for listening to our podcast The Station | Remembering 3GL!
We welcome your feedback and will do our very best to answer all your emails.
Let's know if you have questions or if there's something you would particularly like to know about regarding 3GL.
You can reach out to Rod and Gary by email with your comments - thestation3gl@gmail.com
With special thanks to Dean Gray & Geoff Brown for their tremendous support of this podcast and to all our sponsors being Natures Cuppa Organic Ceylon Tea and Safe Solutions Care.
The Station Ep 11 complete
[00:00:00] Hello, I'm Gary Newton. And I'm Rod McClure. And it's our pleasure to welcome you to episode number 11 of
I know, don't, um, The Station, Remembering 3GL.
You got it in one. This time around we're going to focus our attention on the 80s in general, and on a certain individual in particular. Thank you very much.
No, not you. Someone much more Oh, interesting? Well, no. Important?
No? Okay. Interesting and important. Probably, probably. Okay, alright. That could be any number of people, but I think I have an idea of who you're referring to. Yes. I'm going to give you a little drum roll.
Yeah, okay. Okay. Yeah, and it is Mr. John Humphrey.
Probably not the introduction John was expecting or really deserved, but, uh, yes, that's exactly who I'm referring to.
Welcome, John. Well, thank you very much, [00:01:00] Gary, and Rod, don't worry about the introduction. It's just nice to be with two mates.
John, now, before we delve into your 10 years at the Dijalong Advertiser Station, I just want to say thanks once again to our sponsors, Nature's Kappa and Safe Solutions Care, who have supported us throughout this project, which is mighty grand of them.
Okay, so it's 1961, and a young John Humphrey, probably 13 or 14, is living in Brighton, attending Brighton High School, when he and his friend, a fellow by the name of Peter Godden, decided they would like to get into radio. John, please explain.
Well, it's interesting, uh, Gary, I, I knew from the age of about 12 or 13 that I, I wanted to be a radio announcer, and as luck would have it, whilst living in Brighton, I met Peter, a lifetime friend, and he also had an interest in radio, but he wanted to be a technician.
So we shared this common interest in radio. Anyway, [00:02:00] time goes by, and after about 18 months of our friendship, he ends up getting a job at 3AK in the production department. He's there for about a year, and um, a position becomes available again. He mentions it to me, I apply, and I join him at 16 years of age, at 3AK, in the production department.
Before then, um, Uh, let's say about a year or so after Peter and I became friends, before I got into radio, um, my father, who worked for the Ford Motor Company, As a senior buyer, was offered the opportunity to, uh, live and work in America for a year. So, uh, at the age of 14, we moved to America, lived there in the States for a year.
I went to school in America, uh, and that was [00:03:00] a wonderful experience. And, uh, my friend Peter, who I referred to earlier, we would write. Uh, to each other once a month and send, uh, he would send me the top 40 charts for the stations of the day, such as say 3XY and 3UZ, and I would send him the, uh, radio charts.
Uh, charts from WKNR and WXYZ, uh, the Detroit radio stations that I listened to in the
States. And now you came back when you were 16, which would've been about 1965. What, what, what did you do when you, when you came back?
Well, I, I was 15 when I came back, actually, Gary and, yeah. Uh, I, I, uh, the family had moved to another.
I went to Baldwin High and at the end of year 11, I was all set to go back and do matriculation. But that's when, as I alluded to earlier, that a position became available at 3AK in the production department. So, uh, instead of going back to school, I, [00:04:00] I joined 3AK and, uh, it started a magnificent journey.
And just there, John, as well as being in production, you were also paddling for an announcer at the time, who was pretty well known, wasn't he?
Yeah, well, I was also paddling for Grantley Dee, who, uh, was blind, uh, and, uh, needed somebody to, uh, read his commercials to him, which he would do. Uh, then, uh, turn into Braille to present on air, needed to be told the time, the weather, etc.
Back it out's records. Uh, so I did everything that, that he couldn't do, and we became very good friends. He very much encouraged me. In fact, after I'd left 3AK, uh, he invited me to be best man at his first wedding.
Grantley also had a few records in his time, didn't he?
Yes, he did. Uh, Let the Little Girl Dance went to number one in Melbourne.[00:05:00]
Let the little girl dance, let the little girl dance, she's never danced before, let her on the floor. Let the little girl dance, let the little girl dance, she won't be giving it a try, so let the little girl fly. Let the little girl fly. A little old flower on the shelf, standing by herself. Now she's got the nerve to take a chance, so let the little girl dance.
Little old flower on the shelf, standing by herself. Never had the nerve to take a chance, let the little girl dance. Let the little girl dance.
And you were pretty, I suppose, fortunate in the way you did the [00:06:00] reverse in terms of getting into radio. You started in the capital city, but then, uh, you moved up country or to regional radio.
Well, hang on, before
you do that, when he was working at 3OK, as in the production department, there was a program manager there who, uh, called Henry Gay. Tell us about, tell us about Henry because he's quite famous as well.
Yeah, Henry, Henry, uh, well, okay. Specifically with Henry, when he was 14 or 15 years of age, he and Graham Kennedy, We worked together in the 3UZ Record Library, and, uh, Henry and Graeme Kennedy were lifelong friends, so much so that Henry wrote some memoirs, and there was a book published with a lot of exchanges of the emails sent between Graeme and Henry over many, many years.
Getting back to Henry,
uh, in relation to 3AK. Yeah, because he [00:07:00] was, uh, instrumental in helping you actually get on air, from taking you from the production department via the same radio school that I went to, which was Lee Murray's.
Yes, indeed. Knowing that I wanted to ultimately be, at that stage of my life, a radio announcer, he was most encouraging.
He said, Good luck. You need to go to Lee Murray's. It's, it's, it's the, it's the school to go to. It's the two or three others. Lee Murray is the school. So, uh, knowing and liking and very much respecting Henry Gay, I went to Lee Murray's. And after doing night school, maybe for about 12 months, there was an opportunity.
Um, with 3ak, uh, the Saturday and Sunday breakfast session was done by a fellow by the name of Paul Jennings, who was also a very good impersonator of voices and quite well known. So, apart from, but he was actually employed by. Uh, and of course, 3AK was a little corner of the Channel 9 [00:08:00] building and Paul, as part of his brief for his job was, oh yeah, you do Saturday and Sunday breakfast on AK.
You're also the booth announcer for Ringside with the wrestlers and a couple of other things. So the two main booth announcers in those days was Paul Jennings and Pete Smith. Anyway, uh, because I'd done 12 months of, uh, voice training with Lee Murray, Henry Gay gave me the opportunity when Paul went on holidays or was sick or was required by channel nine to do voiceover work for ringside with the wrestlers.
I got to do the Saturday and Sunday breakfast session at 17 years of age on Metropolitan radio. So within a year of leaving school, I was actually on Metropolitan radio.
That's not bad at 17, is it? That's great. Really good. And then you did make the move though. You, you. Decided to leave 3AK. Why was that?
Yeah, well, there wasn't an opportunity for me to, I didn't see there was an opportunity for me to become a full time announcer. And, [00:09:00] uh, I saw an advertisement, uh, in the B& T, uh, for drive time at 3BO Indigo. And so I put together an air check of the work that I had done on 3AK, sent it off, and got a response, Yes, please come.
We want you.
And
you
stayed at Mrs. Wally's boarding house? Who? Ha ha
ha ha. Mrs. Wally. Do you want to say her name? Mrs. Wally. Mrs. Wally's boarding house, apparently, was quite famous back in the day. With David Cockburn. John Laws stayed there as well. Laws, he stayed there too, did he? Yeah. So you didn't meet Mrs.
Wally?
No, I, uh, when I moved to Bendigo, I, uh, I lived in a hotel. Oh, I like 17 and living in a hotel. It doesn't seem legal. No, I was 18 when I got to that. Oh, okay. It was, I was 18. I was 18 and three months old when I left home to go to take up the position. Uh, in Bendigo and, and I decided that I'd live in a hotel because [00:10:00] I really didn't want a flat.
Be expensive. You'd have to cook your own meals, five hours and You couldn't get a beer. As usual. That's right. So, yeah, so I lived, lived in a hotel for three years until I, uh, I married and I actually, Joy, who I married, she was the record librarian at 3BO. That's how we met. Uh, I, I kept in regular contact with, with Warren and, um, after he had gone from, uh, Severn Lillay and Launceston, he was appointed general manager of, um, 4BH in Brisbane.
And Warren knew, uh, that I had been doing sales at, uh, 3BO and had been successful. And he says, well, you know. Let's work together again here in, in Brisbane. If we're talking sales, I said I'm comfortable doing what I'm doing with new territory and what I've ploughed and what I've achieved. I said, uh, but if you ever needed a [00:11:00] program manager, because I have this burning desire to be, to program a metropolitan radio station, I said we could always talk.
So we sort of left it at that and it's about two months later the phone rings and it's Warren and he says were you serious about wanting to be program manager here in Brisbane? And I said I sure was. So we talked and um, yes as a result of that I resigned from 3BO and went to Brisbane to be program manager of 4BH.
I was up there for 18 months and, and my wife, uh, wasn't really happy living in Queensland. She knew and understood the industry and, and was very supportive of the move to Brisbane, but we had the agreement where she said, look, if I'm not happy, can we come back to Victoria? So she stuck it out with me for 18 months and said, look, I can't do this any, any more.
And we were planning to have [00:12:00] a second child as well. So, um, I thought, okay, you gave it a go. Didn't work. We'll go back to Victoria. So then I thought, well, I need a job. I thought I'd burnt my bridges having left 3BO. So I reached out to somebody that I knew and that was Colin Cameron who owned 3CB in Mirabar.
And he knew of what I'd done and what I'd achieved at 3BO. And he says, oh, come and work for me. He says, it'd be perfect to, uh, operate my Ballarat studio for 3CV. So we talked, uh, and, and, and I, I accepted that I would go and work for Colin. Anyway, within about, it's funny how things happen, within about 24 hours of that, I get a phone call.
It's Terry Taylor. And Terry says, Oh, I hear you're coming back to, to work. to Victoria. He says, Well, why didn't you phone me? And I, I said, Well, I thought I'd burnt my bridges. And he says, Oh, no, he says, Um, [00:13:00] I want you back. I had to phone Colin Cameron.
How did that phone call go?
Well, it was difficult. It was difficult because he had, he, you know, provided me with an opportunity that I wanted.
And I had to be very apologetic, and I was, you know, because he was keen to get me in. At the time, I was keen to work for him. It was difficult, but he understood. Yeah. So I came back to 3BO. So I'm back happily. Relocated back to Bendigo, bought a house again, wife's happy, uh, seeing her family, uh, got a second child on the way.
So all that, it all worked quite well. Uh, it all fallen into place. And then, uh, Six months in, uh, Terry gets the offer of the job to run 3GL in Geelong and virtually as, I guess he's got his feet under the desk, uh, I get a phone call. [00:14:00] Another call? I need a sales manager. And I said, Oh, do you? So we had a bit of a chat then and I said, Oh, look.
Thank you, Terry. I appreciate the offer, but let's leave the door open for down the track. We'll see how things work out. But at the moment, the I'd have to say no. And he says, well, the door's always open. If it's the situation changes, let me know. Cause he and I had got on, we understood each other very well.
We helped make each other successful. Basically. You
did end up
at
GL. So how did that come about?
Okay. So the deal that Terry had reemployed me on, I had a meeting about six months later after I'd knocked back the door. The job at GL with the then manager, Peter Joseph, who'd
taken over from
Terry, taken over from Terry.
He'd come from 2AY in Albury, another AWA station. Quite frankly, I never liked the man. So he called me into the office one day when I'd come back from, [00:15:00] I think it was either Shepparton or Kyabra on a sales trip. And he says, Oh, uh, I'm not happy with the deal that, uh, Terry Taylor negotiated. for you. Uh, you stand out from everybody else.
You're doing better. And I say, well, I might be doing better than everybody else, but what I get, I earn, you know, there's nothing wrong with my figures, et cetera. And he says, well, I'm not happy. I'm taking the car away. Uh, and, uh, uh, the air shift goes and you'll just be doing sales. And I said, you're joking.
And he says, no. And I said, is this negotiable? He says, no. And I said, okay, not much I can do about it, I suppose. So I went home, picked up the phone, phoned Terry Taylor and said, guess what? The prick's just taken the car off me, he's taken the area off me, and I've lost the airship. Is the sales manager's job still going and can we talk?
He says, when can you get down here? [00:16:00] We arranged a time, I went down, had a chat, shook his hand, accepted the job. So a day or two later I go back and I go into Peter Joseph and say, I have, uh, earned Because I've been the top salesman for the last 12 months, I don't see that I might be for the next 12 months.
But I've earned a week's holiday for me and my wife in Singapore. I'd like to take it now. So, took the holiday to Singapore. Joy and I went off. My parents then looked after the two kids so we could have the week in Singapore. I came back to Bendigo. And the first day I went back to the office, I went in to resign.
Can I just throw in, John, you also mentioned, as well as a trip to Singapore, you, you won a three in one stereo in a garden setting.
Yeah, top of the range, uh, three in one rank arena, stereo setting in an outdoor garden Beautiful, beautiful. They just say goodbye. Plus, yeah, all expenses paid week in Singapore.
Ah, well done. [00:17:00] Yeah, the first year I was selling it, it was top salesman in the Gold Coast, and second year I was selling it was. Well, as you
mentioned, like you and Terry got on well, and when you came to 3GL, basically 3GL was going through what 3BO went through a bit before.
Yeah, except that they didn't have the talent, like GL did.
Oh, no. No Matt Dock?
No. No Kenny Henderson? No, of course not. No. No Ricky?
It was, it was very much in the same way as that Warren Stagg and I had reinvented the new 3BO. It was largely Terry and myself that reinvented the new 3GL. With the change that needed to be made and to do what we wanted to do in terms of improving the acceptability of the radio station in the marketplace with a new modern, more progressive sound, revenue was the key.
Because if you've got the revenue, you can spend the money to [00:18:00] improve the product of the program.
Because in the old days, Reg Graham was the sales department and he used to bring people up and that was it. Yeah. Yeah. Yeah. Yeah. Absolutely.
It was a sales department of one and Reg Gray, uh, as the manager was the manager.
He was the sales manager. He was pretty much, he knew
everybody in town
and everybody knew him and respected him. He'd been there for so many years that he enjoyed wonderful respect. And I guess when Terry
came, like he did the sales for a while, but being manager is a bit much to be doing everything and that's, you know, we've got you on board.
That's right. Yeah. Reg would go out and he'd book a taxi, go out and see cause he had a disability and he didn't drive. So he'd go out, book a taxi, get people to sign up for the advertising and then come back in. And he was, yeah, he was manager and sales manager. Then Terry comes in and Terry wants to make changes and, um, You need revenue to do that, so hence my position.
And then when I joined, [00:19:00] there was two people in the sales department. There was Mae Dunstan, lovely lady who became a lifelong friend until she tragically lost her life through. And also Gary Roydhouse, who was a very keen, energetic, enthusiastic fellow who did part time sales and part time promotions. I hadn't had my feet under the desk that long.
Gary was keen on promotions and I was keen on promotions. And we came up with the idea of, uh, there was a new car out called a Datsun Sunny. Ooh, top car. So, I went to the, uh, local, uh, Uh, Nissan dealer, or Datsun dealer as it was in those days. Who was that? John Cummins. And I said to John, How about a promotion where we, you give us a car, we, we, we, we drive it to the Gold Coast, we get listeners to write in how many kilometers we might do on the trip, how long it will take, et cetera, et cetera.
Anyway, I sold the [00:20:00] concept to him. And then once we had the car and the means to get to the Gold Coast, Gary and I had the idea that, well, while we're here, we might as well, you Sell some advertising.
Just on that, uh, you and Gary were the two people that went to the, you got a trip to the Gold Coast. Yeah, yeah, we drove the car.
That's lovely.
Where did you stop along the way? Did you sleep in the back seat or what happened? No,
no, no, no. We built in some production expenses and had associate advertisers. Oh, well done. Tipped in some cash. Uh, stayed in Cootabarrabran Motel. Dunlop Arrow was one of the ones that we, we got. And then when we were on the Gold Coast, we went into 4GG to see if we could borrow their OB van for a later broadcast where we would send one of our announcers up to do, it was either afternoon or drive.
time over a week. Uh, and then Gary and I set about going to places like Ray White, the real estate people and, uh, on the Gold Coast to sell [00:21:00] advertising to Geelong people for investment opportunities on the Gold Coast. So we turned it into a double header promotion and the station made money and we had a good time.
And someone got a free car. Is that right? Somebody just got a car.
Slightly, slightly second hand. Yeah, that's right. Severely second hand having driven the Sunny all the way to Queensland. Yeah, well done. Did you drive it back or did you leave it there?
Yeah, you know, so in its day it was a pretty big deal.
You know, with all this sort of going on and you know, sales were obviously jumping up and whatever. And so that. It gradually meant more people, more staff.
Yeah, it was, uh, you know, Terry, uh, I mean, I hadn't been there that long and I, I considered that, uh, it was understaffed in the sales department because there was, there was me and there was Gary and half of his time was on promotions and there was me.
And then once I became active in the, in the marketplace, it became obvious to me that, that there was a lot more revenue opportunities. I had discussions [00:22:00] with Terry and he says, Yeah, we need more money. And I said, Well, I need more salespeople. And, uh, so we went from, um, uh, three to four, five. And then, uh, We ended up with, I doubled the sales department.
There was May Dunstan, Ron Rowe, Laura Deane, Jerry Gallagher, Herk Lathouris,
and me. Did anyone ever think of the extra work this was doing for the copy department? Boy, they were really under pressure.
Well, as I recall, You got an extra one, didn't you? Yeah, alright. It was three of him.
There was a sales
team of six fellas, uh, and, uh, three copywriters of which you were the
manager.
Thank you. And then with all that going on, like in 3BO, you know, the sound of the station, again, trots and racing and these sorts of things were gradually dispensed with.
Yeah, we had to, we had to modernize, uh, 3GL in the same way as we'd modernized [00:23:00] 3BO. Yes, the trots went. The motor racing program went, uh, some dog information went.
There were some advertisers that would come in and do their own ads. June Thomas in those days was doing the morning program. And in the same way as at 3BO with Russ Pilly, we needed to modernize the morning program in Bendigo. We chose Talkback radio at GL. It was necessary to remove. June Thomas from On Air, who had been pretty popular for an older style of audience.
Yeah, it was a
women's session for a long time. Yeah. That was the morning program. But, but didn't,
didn't fit where we wanted, the direction we wanted 3GL to go.
Particularly during summer, it was, you know, a new sound, as I said, seen as well as heard and with the summer life promotion, you know, beach reports, beach [00:24:00] discos and all that sort of thing, which led to the station eventually, you know, being identified as 3GL on the West Coast.
Yeah, and one of the things, uh, I was able to do was, um, and you wouldn't be able to do it these days. I can't remember if it was a sales manager or manager on a sales trip to Sydney when I went and saw an agency and actually sold West Coast Cooler as the sponsor of this West Coast because that's where I say, Oh, you wouldn't be able to do it these days.
You wouldn't be able to have. a teenage alcohol product as a sponsor of a beach girl quest. I don't think you'd be able to
have a beach girl quest.
But I was able to achieve that back in what we might call different times. Yes, they were very
different times. The
west coast really took off. Part of the, uh, the, the window dressing for one of a better term of the on air sound of, of 3GL was a new jingle package.
And, uh, Mike, Mike Brady of MPD Limited was, [00:25:00] uh, contracted to produce a new jingle package. Uh, I didn't deal personally with, with Mike. It was either Jeff Brown or Dennis Scanlon. Mike Brady had told one of them or both of them that he had a holiday house down here, regularly listened to 3GL, Wynn. He was in the area and he'd love the opportunity to do a jingle package, write and produce jingles for 3GL, which he ultimately did.
They really set the mood for the sound and the image of the radio stations. It was, it was perfect jingles. At the time for the radio
station. And still remembered clearly to this day.
Yeah, very fondly, you know. It's one of the things that stands out in people's minds was how much they loved those jingles.
3G
L on the West Coast Doesn't matter what you're doing In our city by the bay We're here to make it happen Through the night and through the day We're 3G L on the [00:26:00] West Coast If you're here in our city Doesn't matter where
So in the space of a few years, 3GL had gone through quite a transformation. There were staff changes on and off the air, and generally these changes were done in a way that even though the changes were deemed necessary, the people affected were treated with respect and their contribution to the station acknowledged and appreciated.
Yes, absolutely. I mean a couple of the, and there was two significant ones. Let's address Don Dwyer first. Now, Don was the breakfast announcer. And Don had, uh, a style. Which was, how do I put it, it was fairly unique, but it didn't really fit the image of where, uh, we saw 3GL going in the future. So, uh, Don [00:27:00] was taken off air, and was in fact replaced by probably one of the most professional top 40 disc jockeys Australia has ever produced in the legendary Don Lunn.
So, uh, Don's breakfast session did make way for, for Lunny. Don took that quite hard at the time because he did have a following, but he had a style that wasn't, many people would say rough and gruff because he had a fairly distinctive voice. It's one of those things where some people really, really loved Don
and others probably didn't, you know, it's just one of those things.
But he, he absolutely lived and breathed radio and he was a true radio professional.
And he had a personality, that's for sure. And
a great personality. So, uh, I was confronted with what we do with Don. So I saw the need, uh, for a [00:28:00] full time promotions manager. I felt Don would be right for that because of his personality, uh, the way that people warmly embraced him, that got to know him.
And Don welcomed the opportunity to become the promotions manager, gave him a boost in his salary, and it gave him a company car. And he didn't
have
to get up at four in the morning. And he loved the work. He loved the job. He loved the work. I mean, one of his jobs was hiring the beach girls. Tough, tough job, but someone had to do it.
Had, had out, uh, Mars bars and stickers. Big M girls. And never complained about that, did he? No, he never, no, no. So he, look, he took to it like a duck to water. He did a magnificent job. He continued to serve the radio station in a magnificent way, terribly loyal, uh, and, and everybody that knew [00:29:00] him and worked with him loved him, you know, he's just a great guy.
The other person I think you were going to refer to was probably David Coburn. Yeah, David,
yeah, yes, David was, uh, interesting in as much as, David was what we might call him. Yeah. an old school radio announcer. He was, I believe at one stage he had the title of chief announcer or studio manager, which was the title that was given in those days.
But once again, David had a style that was traditional. Former country or regional radio style, not, not the modern, the modern presenter. So, but he did have a magnificent voice. So, uh, we retained David for, uh, commercial production and he was, absolutely perfect for one of our major advertisers in Murray's menswear.
His voice suited the [00:30:00] product that they sold, uh, because it was, uh, top of the range, quality menswear. That's not a full time job, just recording a few ads. And one of the things that I had learnt at 3BO was that You really need to get close to the community, uh, that you're licensed to serve. And I always worked on the basis that having a license and as manager of a station with a license was a privilege, not a right, and that you're there to serve the community.
And you lived and died on localism and how close you are to your local community. One of the things that we could offer The community was free advertising and that was in the form of community service announcements that we would make free advertising available to service clubs, rotary, apex clubs, any not for profit, any charitable organization, lifeline, whatever.
And I made [00:31:00] David community services coordinator. So they would come in, see David, say we've got a fete coming up, we've got a parade coming up, we've got whatever. And David would deal with them, uh, and would write the copy, and we would give them free publicity. And David warmly embraced the opportunity to perform that role as part of the service that the radio station gave to the community.
It was giving back to those that supported the station.
So there were changes that, uh, that were done in a way that, wherever possible, acknowledged the work and the dedication of long serving employees, who in some cases had to be moved sideways to allow for those changes to be made. And of course, another of those changes was on the way.
What was that?
Hang on. I didn't leave. No. No, no, no. That wasn't me. Well, it was Terry, wasn't it? Oh, that's right. Terry Taylor. He, uh, he left. Mmm. So next episode? Well, I reckon we'll take another look at probably a very eventful, [00:32:00] well, probably seven years I think, when John, John Humphrey, became only the fourth person to fill the role of manager of the Geelong Advertiser Station 3GL.
So, on behalf of our sponsors, Nature's Kappa and Safe Solutions Care, we hope that you'll join us when we present part two of Mr. Humphrey, I presume. Mr. Humphreys, are you free?
I'm busy pricing my ties, Captain Peacock. The gentleman wishes to try on a dress. I'm free.
It's for a fancy dress party. Oh, yes sir, they all say that. Kappa! G. M. on the
West Coast.