CMOs In Finance
On CMOs In Finance, Max Rothery, VP of Community & Marketing at Finimize, talks to the smartest minds in fintech. Get lessons from experts in marketing, growth, and product - who are changing how financial services engage with modern investors. Brought to you by Finimize for Business.
CMOs In Finance
Barclays Managing Director Chris Worle, On How To Build A Profitable Growth Engine
Welcome to the Generation podcast.
The great wealth transition is coming. And if you’re a leader in financial services, you need to be ready to navigate the seismic change that’s already happening in our industry.
That's why Max Rothery, VP of Community at Finimize is on a mission to meet some of the smartest minds changing how financial services engage with modern investors.
In this episode, Max chews the fat with Chris Worle, a former Chief Digital Officer at Hargreaves Lansdown who's now a Managing Director at Barclays leading their Smart Investor platform.
Chris spent 19 years at Hargreaves Lansdown, and helped take them from a direct mail business to the UK’s largest investment platform.
Chris talks about how to use content to drive revenue, the importance of down-funnel attribution, and getting buy-in for a successful digital transformation.
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