CMOs In Finance
On CMOs In Finance, Max Rothery, VP of Community & Marketing at Finimize, talks to the smartest minds in fintech. Get lessons from experts in marketing, growth, and product - who are changing how financial services engage with modern investors. Brought to you by Finimize for Business.
CMOs In Finance
Harness The Power Of NPS, With Ex-State Street CMO Hannah Grove
You’ve probably heard of the Net Promoter Score, or NPS. But on this episode of the Generation Podcast, Hannah Grove - ex-State-Street CMO and now board member at global investment manager abrdn - is going to show you how to harness it.
She sat down with Max to discuss how Hannah transformed State Street as a marketeer, why NPS should be a CMO’s number 1 metric, and why it’s so hard to create great content in-house.
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