CMOs In Finance
On CMOs In Finance, Max Rothery, VP of Community & Marketing at Finimize, talks to the smartest minds in fintech. Get lessons from experts in marketing, growth, and product - who are changing how financial services engage with modern investors. Brought to you by Finimize for Business.
CMOs In Finance
Margaret Jobling (Natwest) | Marketing That Actually Drives Revenue
Time and time again, marketers get stuck in the same dilemma. How do I really show ROI for my marketing spend?
Today, Max is joined by Natwest CMO Margaret Jobling, who shares her powerful blueprint for maximizing ROI through a balance of brand building, performance, and experimentation.
With a career spanning iconic brands like Cadbury’s, British Gas, and Bird’s Eye, Margaret reveals how to break free from “rearview” marketing, and drive real business impact.
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