CMOs In Finance
On CMOs In Finance, Max Rothery, VP of Community & Marketing at Finimize, talks to the smartest minds in fintech. Get lessons from experts in marketing, growth, and product - who are changing how financial services engage with modern investors. Brought to you by Finimize for Business.
CMOs In Finance
Theresa McLaughlin (T Rowe Price) | An Emmy-Winning CMOs Secret To Getting C-Suite Buy-in
It’s rare to meet an Emmy-winner in finance. And Theresa McLaughlin has one for good reason.
From leading viral campaigns that redefined banking to transforming TD Bank into Canada’s most valuable brand, Theresa’s track record speaks for itself.
She joins Max in the studio and shares how she champions a "B to H" (Business to Human) approach, which metrics are front and center on her dashboard, how she secures C-suite buy-in, and manages an 800-person team with a $500M marketing budget.
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